LUNA

LUNA is a Korean makeup brand owned by the company Aekyung Industrial (애경산업). Its best-known product is the Long Lasting Tip Concealer, which the Korean press calls the "national concealer". If you are looking for LUNA makeup, you are mostly looking for its base products: concealers, cushions and powders.

According to Korean press, the brand reached Japan online in 2021, and today it speaks to a much wider audience than Korea alone. At Ma Petite Coree, you can find the LUNA selection shipped from Seoul, without searching several Korean sites.

In the shop, LUNA products fall into six families, based on the product titles.

• Concealers: tip concealers, stick, pencil and pot formats, a blending palette and a corrector.
• Cushions and foundation: cushion foundations and the Hyper Mesh foundation.
• Powders: pressed and loose powders from the Pro Photo Finisher series, and the Comfy series.
• Lips: Glassy Layer and Over Blur lip tints, and a lip palette.
• Cheeks: a Glow Layer Blur Cheek blush.
• Eyes and brows: an eyeshadow palette, a glitter shadow and a brow pencil.

Start with the area you want to cover. For the eye area, pick a tip concealer such as the Long Lasting Tip Concealer Fixing Fit. For a wider area or fuller coverage, look at the Long Lasting Full Cover Big Concealer or the Hyper Cover Tip Concealer. For a small imperfection, the Soft Formula Concealer Pencil is more precise.

For the full complexion, choose a cushion foundation such as the Blur Cover Cushion, the Velvet Fluffy Cushion or the Comfy Light Cushion, or the Hyper Mesh Foundation. Finish with a powder: the Comfy Clear Powder or the Pro Photo Finisher Pink Powder. For lips, the Glassy Layer Tint gives a glossy finish and the Over Blur Fixing Tint a blurred one. Add some color on your cheeks with the Glow Layer Blur Cheek.

For shades, read the shade list on each product page and compare it with your natural skin tone. Tip: pick a shade close to your skin for foundation, and a little lighter to brighten the eye area.

You can also look at ROMAND, 3CE, HERA or JUNG SAEM MOOL, similar brands for makeup.

At LUNA, the complexion comes first. The brand is known for its tip concealers, but it also has correctors, stick, pencil and pot concealers, cushions and a foundation. The idea is simple: pick a product for the area you want to cover, then set it with a powder.

The product titles tell you a lot about the use. "Tip" is a concealer with an applicator tip, "Pencil" is a fine pencil, "Stick" is a bar format and "Pot" is a pot. Cushions and powders carry names such as Blur or Comfy, which point to a blurred, comfortable complexion. Compare the product pages before you choose: each one lists its shades.

The products with the most recent sales in the shop are concealers. The volumes are modest, but they show what customers pick first: the Long Lasting Tip Concealer Fixing Fit, the Long Lasting Corrector, the Hyper Cover Tip Concealer and the Pro Perfecting Stick Concealer.

For palettes and practical formats, look at the Conceal Blender Palette and the Conceal Pot. To finish the complexion, look at the Pro Photo Finisher Powder Pact. The Long Lasting Tip Concealer is a version of the brand's best-known product available in the shop.