D'ALBA

d'Alba, or d'Alba Piedmont, is a Korean skincare brand. It belongs to d'Alba Global (달바글로벌), a company founded in 2016 by Ban Seong-yeon, who previously worked at Naver and as a consultant for beauty brands. d'Alba has become one of the best-known names in premium K-beauty, and d'Alba Global has been listed on the KOSPI, the main board of the Korea Exchange, since May 2025. The Italian-sounding name is no accident: it's inspired by Alba, a small town in Italy's Piedmont region that's famous worldwide for white truffles. That's why "Piedmont" sits under the logo on every bottle.

The product that put d'Alba on the map is a white truffle spray serum, the First Spray Serum. In Korea it earned the nickname "flight attendant mist" after word spread that it was a favorite to spritz on during long trips. Since then, the brand has grown into a full routine with sunscreen, creams, makeup and hair care.

White truffle is the common thread across almost the entire brand. Around it, d'Alba has built several lines, all available at Ma Petite Coree:

• Mist Serum: the spray serums, from the Vegan Yellow Mist First Spray Serum to the Signature Anti-Aging Mist Serum 12% and the Vegan Aromatic Mist 8% Serum.
• Waterfull: the UV Essence Waterfull sunscreens, including the mineral Vegan Waterfull Mild Suncream, the Vegan Waterfull Essence Suncream, Vita C and tone-up versions.
• Vita Toning: a radiance line with toner, serum and capsule creams, plus an eye cream.
• Double Serum: dual-texture serum, creams and masks to nourish and hydrate.
• Return Oil: a cream cleanser that turns into foam when it meets water.
• Professional: shampoos and serums for hair and scalp.
• Men: a short, simple routine for men.

Dry skin: start with the Truffle Moisturizing Cream and the Double Serum line, including the Vegan Double Serum. Sensitive skin: the mineral Vegan Waterfull Mild Suncream and the Mild Balancing Vegan Cleanser are the gentlest options in the range. Dull skin: look at the Vita Toning line, from the Vita Toning Serum Toner to the Vita Toning Capsule Cream Complex. Anti-aging routine: the Signature Anti-Aging Mist Serum 12%, the Galvanic Vita Toning Eye Cream and the Intensive Liftension Mask. Damaged hair or a sensitive scalp: the Professional Repairing Scalp Therapy Serum Shampoo Rose Freesia and the Professional Repairing Hair Serum Treatment. Always patch test a new product on a small area first.

For a targeted routine, browse our dry skin and mature skin edits too. And if you love d'Alba's premium feel, check out similar brands like Sulwhasoo or The Whoo.

d'Alba describes itself as a premium vegan brand. According to the brand, its products carry the Italian V-Label vegan certification and go through a skin tolerance test on human volunteers before launch. It also developed its own ingredient, Trufferol, which combines white truffle extract with tocopherol (vitamin E). This focus on a rare Italian ingredient, plus sensorial formats like mists, glosses and serum-texture cushions, sets d'Alba apart from more clinical Korean brands. Its packaging, signed "allure from basic", is easy to spot.

Over the past few months, the most popular d'Alba product at Ma Petite Coree has been the Galvanic Vita Toning Eye Cream, an eye cream with a metal applicator tip. The Vegan Skin Fit Serum Foundation, a fluid foundation with a serum texture, and the Signature Anti-Aging Mist Serum 12% follow close behind. On the makeup side, the Plumbing Lip Glow Mood Volumizer gloss and the Serum Glow Tension Cover Cushion are big favorites. The Truffle Moisturizing Cream is the pick for dry skin, while the cult Vegan Yellow Mist First Spray Serum is still the best way into the brand. For sun protection, the Vegan Waterfull Mild Suncream is the most popular d'Alba sunscreen, and the Vegan Waterfull Pink Tone-Up Suncream is the one to pick for a more even-looking complexion.