THE SAEM
Concealers, glosses, blushers and Golden Berry C or Snail Essential skincare: the full The Saem selection, shipped from Seoul.
THE SAEM by category
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This week’s top THE SAEM
The most-ordered THE SAEM products in our shop, plus two hidden gems.
No. 1 this week
Jeju Fresh Aloe Soothing Gel 99 300ml
A soothing Jeju aloe gel in a large size, handy for both face and body skin.
15.90 €
THE SAEM product lines
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THE SAEM at a glance
The Saem is a Korean makeup and skincare brand launched in 2010 by Hankook Cosmetics. It offers Cover Perfection concealers, Saemmul glosses and blushers, plus skincare, body care and hair care. At Ma Petite Coree you will find a wide selection of its products, shipped from Seoul.
- Korean brand launched in 2010 by Hankook Cosmetics
- Makeup, skincare, body care and hair care in one brand
- Cover Perfection, Saemmul, Golden Berry C and Snail Essential ranges
Brand facts
- Country
- South Korea
- Founded
- 2010
- Group
- Hankook Cosmetics (the brand is run by its subsidiary The Saem International)
- Specialty
- Makeup and skincare, body care and hair care
- Signature ingredients
- Golden berry, snail, mushroom and collagen, going by the range names
- Products at Ma Petite Coree
- 98
- Starting price
- from 8.90 €
THE SAEM: frequently asked questions
What is The Saem?
The Saem is a Korean makeup and skincare brand. It offers Cover Perfection concealers, Saemmul glosses and blushers, and skincare for face, body and hair. You can find the whole selection in the The Saem collection.
Is The Saem a Korean brand and who owns it?
Yes, The Saem is a brand from South Korea. It belongs to the Hankook Cosmetics group and is run by its subsidiary The Saem International, which is based in Seoul according to the brand's Korean site.
When was The Saem founded?
The Saem was launched in 2010 by Hankook Cosmetics. Korean press reports that its first store opened in Myeongdong, Seoul, in August 2010.
Which The Saem product should I start with?
For a first The Saem order, look at Cover Perfection Triple Pot Concealer: it is one of the products highlighted on the brand's Korean site. If you prefer a slimmer format, try Cover Perfection Concealer Pencil. For skincare, Urban Eco Golden Berry C Cleansing Foam is an easy way into the Golden Berry C range.
What is the difference between The Saem Triple Pot, Pencil and Pen concealers?
All three come from The Saem's Cover Perfection range. Cover Perfection Triple Pot Concealer brings three tones together in a pot, Cover Perfection Concealer Pencil is a pencil for small areas and Cover Perfection Pen Concealer is a pen for quick touch-ups. Cover Perfection AllProof Tip Concealer has an applicator tip for larger areas.
How do I use a pot concealer like The Saem's?
With a pot concealer like The Saem's, pick up a small amount with a fingertip or brush, place it on the area you want to cover, then pat to blend the edges. With Cover Perfection Triple Pot Concealer you can also mix the three tones to match your skin.
Which The Saem skincare suits dry, sensitive or mature skin?
At The Saem, the Urban Eco Golden Berry C range is listed for dry skin, for example Urban Eco Golden Berry C Cream. For sensitive skin, look at Derma Plan Green Calming Cream. For mature skin, try Snail Essential EX Wrinkle Solution Toner or the True Mushroom LX range, going by our store's skin-type tags.
What is the difference between Golden Berry C, Snail Essential EX and True Mushroom LX?
These are three The Saem skincare ranges: Golden Berry C (golden berry), Snail Essential EX (snail) and True Mushroom LX (mushroom), going by their names. The first is listed for dry skin, the other two for mature skin, for example Snail Essential EX Wrinkle Solution Emulsion or True Mushroom LX Balancing Emulsion.
What routine can I build with The Saem skincare?
Start with a makeup remover such as Healing Tea Garden Cleansing Water, then a cleanser such as Urban Eco Golden Berry C Cleansing Foam. Continue with a toner, for example Derma Plan Soothing Toner, then an emulsion or cream from the same range. This is an example routine, to adapt to your skin.
Does The Saem make lip and eye products?
Yes, The Saem offers lip products such as Saemmul Candy Syrup Gloss or Saemmy's Crema Velvet Tint, and eye products such as Saemmul Single Shadow or the Saemmul Shadow Box Flower Letter. Find them in the Lip makeup and Eye makeup collections.
Does The Saem have body and hair care?
Yes, The Saem has a body range, with Body & Soul Sweet Thai Body Lotion or Body & Soul Love Hawaii Body Wash, and a Silk Hair Repair range for damaged hair, with Silk Hair Repair Oil or Silk Hair Repair No Wash Treatment Lotion. You will find them in the Body and Hair collections.
Where can I buy The Saem in Europe?
You can buy The Saem at Ma Petite Coree, with a selection of makeup and skincare shipped from Seoul. Start with the The Saem collection, then filter by product type.
Cosmetic advice, not medical advice.
Related collections
Similar brands
All about the brand
Buy The Saem online
You will find the whole The Saem selection in the The Saem collection, shipped from Seoul at Ma Petite Coree.
To move faster, use the collections by product type: Makeup, Lip makeup, Eye makeup, Blush for makeup, and Cleansers, Toners for skincare.
Who is The Saem?
The Saem is a Korean makeup and skincare brand launched in 2010. It belongs to the Hankook Cosmetics group and is run by its subsidiary The Saem International. According to Korean press, it opened its first store in Myeongdong, Seoul, in August 2010. Its catalog covers skincare, makeup, body care and hair care.
Today the brand's Korean site presents skincare ranges such as Golden Berry C, Snail Essential EX, True Mushroom LX, Derma Plan, Collagen EX and Temptation, as well as the Cover Perfection makeup line. In the next parts you will find what makes it different, its ranges, our selection and tips to choose.
The Saem ranges and signature ingredients
On the makeup side, the Cover Perfection range groups the concealers: Cover Perfection Triple Pot Concealer, Cover Perfection Concealer Pencil or Cover Perfection Pen Concealer. The Saemmul range brings together glosses such as Saemmul Candy Syrup Gloss, blushers such as Saemmul Single Blusher and complexion products such as Saemmul Perfect Pore Pact. The Saemmy's and Kissholic ranges focus on lips, with tints and lipsticks such as Saemmy's Crema Velvet Tint or Kissholic Lipstick Matte.
On the skincare side, the Urban Eco range is built around golden berry C, with Urban Eco Golden Berry C Cream or Urban Eco Golden Berry C Ampoule, and around harakeke, with Urban Eco Harakeke Skincare 3 Set. Derma Plan is listed for sensitive skin, True Mushroom LX and Snail Essential EX for mature skin, and Healing Tea Garden groups tea-based makeup removers such as Healing Tea Garden Cleansing Water. For body and hair, you will find Body & Soul and Silk Hair Repair.
How to choose for your needs
For your complexion, start with the format that suits you. A pot lets you mix tones, the pencil and the pen are for touch-ups, and the tube with an applicator tip covers a larger area. If you are unsure about the tone, the Cover Perfection Concealer Palette palette brings several shades together and helps you compare without buying several products.
For skincare, start from your skin. Dry skin points to Urban Eco, sensitive skin to Derma Plan, mature skin to Snail Essential EX, True Mushroom LX or Temptation. If you only need a cleanser, the Healing Tea Garden range covers waters, pads and foam. This is cosmetic advice, not medical advice: if you are unsure about your skin, talk to a health professional.
If you like affordable Korean makeup and skincare brands, also look at 3CE, Nature Republic or Innisfree.
What makes The Saem different
The Saem is not limited to one category. In the same brand you can pick a concealer, a gloss, a blusher, a cleansing foam, an ampoule, a body lotion or a hair treatment. That lets you build a full routine without juggling several brands.
The brand's Korean site highlights ingredients of natural origin: its tagline translates as "nature prescribes, The Saem creates". You can see that spirit in the range names: golden berry, harakeke, snail, mushroom, green tea or Jeju aloe. For makeup, the brand plays with varied formats: pot, pencil, pen, tube, stick or palette.
The Saem essentials at Ma Petite Coree
To get started, you will find Cover Perfection Triple Pot Concealer, a pot concealer that brings three tones together, and Cover Perfection Concealer Pencil, in pencil form. For skincare, Jeju Fresh Aloe Soothing Gel 99 is a soothing Jeju aloe gel, Cell Renew Bio Micro Peel Soft Gel a gentle exfoliating gel and Snail Essential EX Wrinkle Solution Toner a toner from the Snail Essential EX range.
If you want a gift or a small treat, also look at Saemmul Candy Syrup Gloss, a candy-shaped gloss, and Perfect Glam Stick Blusher, a stick blusher. To try body care, Body & Soul Sweet Thai Body Lotion is part of the Body & Soul range. The selection changes, so check each product page to see what is in stock.
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