CENTELLIAN 24

Centellian 24, also written Centellian24, is a Korean derma skincare brand launched in April 2015 by Dongkook Pharmaceutical (동국제약). In Korea, the company is best known for Madecassol, a centella asiatica ointment for minor wounds. With Centellian 24, Dongkook set out to bring that expertise into everyday skincare. The brand's first product, the Madeca Cream, debuted on Korean home shopping TV at launch. It quickly became the backbone of the brand and now comes in several formulas. In 2026, the Madeca Cream Time Reverse also landed in Ulta Beauty stores in the United States, the brand's first move into US brick-and-mortar retail.

The name tells you where the brand comes from. “Centellian” points to centella asiatica, the plant behind Madecassol. The “24” has two meanings: skin that looks and feels 24, and hydration that lasts 24 hours.

Around TECA, the brand has built several lines, each with its own actives:

• Madeca Cream: the original cream, in Time Reverse, Active Skin Formula, Hydra 3x, Aging Focus and Tight Lifting versions.
• Mela Capture: products for dull skin and the look of dark spots, from ampoule to stick.
• 360° Shot PDRN: PDRN with TECA in a serum, an eye cream and eye patches.
• Lifting Peptide: peptides for firmness and fine lines.
• Daily Repair: soothing hydration for sensitive skin.
• Facial Mask, Cleansing, Homme and Suncare: masks, cleansers, men's care and sun protection.

If your skin is sensitive or feels tight, start with the Daily Repair line, with the Madeca Daily Repair Ampoule, then a gentle Madeca Cream like the Active Skin Formula. If your skin is dry, focus on hydration: the Madeca Cream Hydra 3x Formula and the Madeca Vital Capsule Serum. For mature skin, the Lifting Peptide and 360° Shot PDRN lines are the best fit, with the 360° Shot PDRN Lifting Eye Cream for the eye area. For dull skin or dark spots, look at the Mela Capture line. For combination to oily skin, the Madeca Real Green Pore Pad and the Madeca Matcha Cleansing Oil help keep pores clear. Cosmetic advice, not medical advice: patch test every new product first.

Shopping for your skin type? Browse our sensitive skin and mature skin picks too. Love centella skincare? Check out SKIN1004 or AESTURA. And for the full story, from Madecassol to the Madeca Cream, read our Centellian 24 brand article.

Plenty of Korean brands use centella. Centellian 24 relies on TECA, a centella asiatica extract with precisely measured active compounds, known as a titrated extract. The centella grows wild in Madagascar. It is the same kind of ingredient Dongkook has used for decades in its pharmaceutical products. That background gives Centellian 24 its derma feel: focused formulas built around one well-studied ingredient, in simple white tubes. These are still cosmetics. They help hydrate, soothe and care for your skin, and they do not replace advice from a healthcare professional.

At Ma Petite Coree, the Madeca Cream Time Reverse is by far the most popular Centellian 24 product in recent months. It pairs TECA with niacinamide and hyaluronic acid. Right behind it, the Lifting Peptide Cream wins over mature skin that wants a richer texture. The Madeca Cream Active Skin Formula and The Madeca Cream are two simpler takes on the Madeca Cream. For serums, the Lifting Peptide Serum and the Madeca Power Ampoule Lifting round out the cream. And for a quick skincare break, the Madeca Derma Mask Intensive Lifting Formula come in a box of ten.