LILYEVE

LILYEVE (릴리이브) is a Korean hair care brand from 주식회사 바이트랩 (Seoul), a company based in Seoul's Gangnam district. It describes itself as a total hair care brand that brings clinic-style scalp care into your bathroom. The range is built around the scalp: leave-in ampoules, shampoos, a scalp scrub, a tonic, a rinse-off treatment for the lengths, and even a lash serum. The products in our selection are made in Korea.

• Growturn: the main line, for thinning-looking hair and fragile roots, built around exosomes. It includes the Growturn AD Exosome Brush Ampoule, the fragrance-free Growturn Exosome Brush Black Ampoule, the Growturn Pink Low Molecular Collagen Capsule Brush Ampoule with low molecular weight collagen, the Growturn Blue Low Molecular Hyaluronic Acid Capsule Brush Ampoule for dry scalps, the targeted Growturn Exosome Spicule Ampoule 3000, the Growturn AD Exosome 3D Volume Shampoo and the caffeine Growturn Caffeine Black Shampoo, the Growturn Exosome Capsule Treatment for damaged lengths and the Growturn Exosome Dual Lash Serum.
• Scalpturn: the cooling line for oily, itchy or flaky scalps, with cica (centella asiatica) and PDRN: the Scalpturn Cica PDRN Deep Clean Cooling Shampoo, the Scalpturn Cica PDRN Scalp Scaler to use before shampooing, the Scalpturn Cica PDRN Brush Ampoule and the Scalpturn No-Sebum Cooling Tonic mist.

To go with them, the Two-Way Gua Sha Brush pairs a scalp massage brush with a gua sha edge for your neck.

• Thinning-looking hair, fragile roots: Growturn AD Exosome 3D Volume Shampoo then Growturn AD Exosome Brush Ampoule every day, with the Growturn Exosome Spicule Ampoule 3000 on targeted areas.
• Oily, itchy or flaky scalp: Scalpturn Cica PDRN Scalp Scaler once or twice a week, Scalpturn Cica PDRN Deep Clean Cooling Shampoo, then Scalpturn Cica PDRN Brush Ampoule or Scalpturn No-Sebum Cooling Tonic.
• Dry, tight-feeling scalp: the Growturn Blue Low Molecular Hyaluronic Acid Capsule Brush Ampoule.
• Scalp lacking firmness: the Growturn Pink Low Molecular Collagen Capsule Brush Ampoule.
• Fragrance-free or a more invigorating routine: the Growturn Exosome Brush Black Ampoule with the Growturn Caffeine Black Shampoo.
• Damaged lengths: the Growturn Exosome Capsule Treatment after shampooing.

Cosmetic advice, not medical advice: if your scalp is irritated or you're losing a lot of hair, talk to a healthcare professional. A light tingling is normal with the Spicule ampoule.

The ampoules, shampoos and treatments also sit in the Hair category, the shampoos in Shampoo and the lash serum in Eye makeup. For a full routine, look at sets like the Scalpturn Shampoo, Brush Ampoule & Scalp Scaler 3-Piece Set or the Growturn AD Shampoo, Capsule Treatment & Mini Ampoule 3-Piece Set. If you like Korean scalp care, also try RYO, UNOVE or DASHU.

LILYEVE's signature is the ampoule with a built-in brush. The soft tube ends in a brush: squeeze it and glide it over your scalp, section by section, as if you were combing your hair. The formula goes straight to the roots without running down the lengths or getting on your hands, and the brush massages as you go. The brand has rolled this out across almost all its ampoules: Growturn AD, the fragrance-free Black, Pink with collagen, Blue with hyaluronic acid, and Scalpturn for oily scalps. Its other hallmark is plant-derived exosomes, which LILYEVE puts at the heart of the Growturn line under the name Nano Exosome 3X. These are cosmetics: they keep the scalp healthy, strengthen the roots and help reduce breakage-related shedding, with no medical claim.

LILYEVE is new at Ma Petite Coree, so here is where to start. The brand's flagship is the Growturn brush ampoule, here in its Growturn AD Exosome Brush Ampoule version. According to the ranking on LILYEVE's Naver store, the next most in-demand products are the Growturn Pink Low Molecular Collagen Capsule Brush Ampoule, which releases its collagen capsules as you massage, the Growturn Exosome Capsule Treatment, a floral-musk rinse-off treatment for damaged hair, the Growturn Exosome Spicule Ampoule 3000, a small 10 ml bottle for the crown or hairline, and the Growturn Blue Low Molecular Hyaluronic Acid Capsule Brush Ampoule, which hydrates a dry scalp.

For oily scalps, the Scalpturn Cica PDRN Deep Clean Cooling Shampoo and the Scalpturn Cica PDRN Scalp Scaler are the most requested Scalpturn products. And if you'd rather skip fragrance, the Growturn Exosome Brush Black Ampoule gives you the same brush gesture in a neutral formula.