ROMAND
★ K-BEAUTY LIPS · SINCE 2016
THE TINT
WHO MADE TIKTOK GO VIRAL.
ROMAND is the K-beauty lip brand that became a global phenomenon thanks to its juicy, matte, and velvet tints. Juicy Lasting Tint, Glasting Water Tint, See Through Matte Tint: three formulas that redefined Korean tint. Nude, berry, and mauve shades that went viral on TikTok — the ultimate reference for contemporary lip tint.
★ THE ROMAND SIGNATURE
THREE LIP FORMULAS, ONE SHADE OBSESSION
Juicy, glasting, matte: ROMAND made lips its exclusive playground.
Founded in 2016, ROMAND has focused almost exclusively on lips and pushed every formula to cult status. Three textures, hundreds of poetically named shades — these are the pillars that made the brand.
✦ PILLAR 01
JUICY LASTING TINT
The fluid, juicy, pigmented tint with long wear. Semi-matte glossy finish, berry and nude shades that have become iconic (Pamper, Bare Grape, Bloody Jelly, Be My Sangria).
✦ PILLAR 02
GLASTING WATER TINT
Ultra-light water-gel texture, glassy dewy finish, bare but tinted lip sensation. The tint TikTok made viral for its natural hydrated look.
✦ PILLAR 03
SEE THROUGH MATTE TINT
The blurred matte without dryness. Strong pigmentation but a soft-focus finish, perfect for the plumped lip effect of the Korean selfie.
✦ PILLAR 04
POETIC SHADES
ROMAND names each shade like a mood — Bare Nude, Mulled Peach, Be My Sangria, Burnt Olive. This naming is what built the brand’s global community.
Three textures, dozens of viral shades, one lip obsession: ROMAND is the most copied K-beauty lip brand in the world.
★ THE SIGNATURE RANGES
THE 3 ICONIC RANGES
Choose your texture according to your finish: juicy, glass, or blurred matte.
JUICY LASTING TINT
Juicy pigmented tint
The classic range. The Juicy Lasting Tint in Bare Grape, Bloody Jelly, Pamper, Be My Sangria finishes — strong pigmentation, long-lasting, semi-matte glossy finish. The tint that made the brand.
GLASTING WATER TINT
Light glass tint
Water-gel texture, glassy dewy finish, bare but tinted lip sensation. The Glasting Water Tint went viral on TikTok for its natural hydrated look.
SEE THROUGH MATTE TINT
Velvety blurred matte
The Korean matte without dryness. The See Through Matte Tint blurs the lips for a plumped effect — strong pigmentation, soft finish.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
ROMAND BELOW
From Juicy Lasting Tint to See Through Matte, find all the authentic ROMAND tints — imported directly from Seoul, with no customs fees.
ROMAND The Juicy Lasting Tint
ROMAND Glasting Melting Balm (#01 to #15)
ROMAND Zero Matte Liptstick (#01 to #22)
ROMAND Color Lip Matte
ROMAND Better Than Palette
ROMAND Sheer Tinted Stick
ROMAND Dew-Ful Water Tint (#01 to #13)
ROMAND Slide In Single
★ TO GO FURTHER
THE WORLD OF KOREAN LIPS
ROMAND, PERIPERA, DEAR DAHLIA — the K-beauty lips that conquered the world.
ETUDE: K-beauty makeup cute girly Cloud Filter Dear Darling
ETUDE and its Dear Darling Tint share with ROMAND the expertise of Korean lip tint — the two accessible references for pigmented tint.
READ THE ARTICLE →
DEAR DAHLIA: K-beauty vegan luxury Lip Paradise sheer dew
DEAR DAHLIA elevates lip tint to vegan luxury — another vision of Korean lips, more upscale than ROMAND.
READ THE ARTICLE →
FWEE: K-beauty makeup lips pigmented lip blur
FWEE takes lip blur further — the new wave extending ROMAND's work on lip texture.
READ THE ARTICLE →★ YOUR QUESTIONS
ROMAND FAQ
Everything you need to know about the K-beauty lip brand that became a global cult favorite.
Which ROMAND tint to start with?
The Juicy Lasting Tint is ROMAND’s absolute icon — strong pigmentation, semi-matte glossy finish, long-lasting. The shades Bare Grape, Pamper, and Be My Sangria are the most viral and universal.
Juicy Lasting Tint vs Glasting Water Tint?
Juicy Lasting Tint: pigmented, long-lasting, semi-matte glossy finish, creamy feel. Glasting Water Tint: water-gel texture, glassy dewy finish, lighter, more natural, hydrates lips. Juicy for a plumped pigmented lip look, Glasting for a “I just drank fruit juice” effect.
Does See Through Matte Tint dry out lips?
No, that’s what makes it famous: matte blurred finish without pulling. The formula is designed for Korean comfort — strong pigmentation, diffused finish, airy feel. For very dry lips, apply a balm first.
Which ROMAND shade for fair/dark skin?
Fair skin: Bare Grape, Pamper, Mulled Peach, Bloody Jelly — nude berry and soft pinks. Medium to dark skin: Be My Sangria, Burnt Olive, Black Wine — deep berry and brown grape. ROMAND is known for flattering shades on all skin tones.
Does ROMAND make anything other than tints?
Yes, the brand has expanded with Better Than Palette (eyes), Better Than Cheek blushes, and complexion products, but its core remains the lip tints. That’s where ROMAND shines.
Are ROMAND products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.