Beauty of Joseon
★ K-BEAUTY HANBANG · JOSEON DYNASTY
THE JOSEON DYNASTY,
IN MODERN FORMULAS.
BEAUTY OF JOSEON is the globally viral K-beauty brand known for its Glow Serum and Relief Sun made with royal hanbang ingredients. Its promise: to revive the beauty recipes of the Joseon dynasty (1392-1897) and modernize them with contemporary R&D. Fermented rice, ginseng, propolis, green plum — each active ingredient comes from the Korean royal pharmacopeia. It has become a cult favorite on TikTok and Reddit for its exceptional value for money.
★ THE BEAUTY OF JOSEON EXPERTISE
HANBANG ROYAL + MODERN FORMULATION
Rice, ginseng, propolis, green plum: the Joseon pharmacopoeia in cosmetics.
BEAUTY OF JOSEON draws from the beauty archives of the Joseon dynasty, modernized with current Korean R&D. Fermented rice, ginseng, propolis: each line features an ingredient documented in royal pharmacopoeia. Here are the 3 signature pillars.
✦ PILLAR 01
GLOW DEEP SERUM (RICE + ALPHA-ARBUTIN)
The viral one. Fermented rice + alpha-arbutin for radiance and spot reduction. Glow Deep Serum has become a global cult favorite — the accessible K-beauty anti-spot reference.
✦ PILLAR 02
RELIEF SUN (RICE + PROBIOTICS)
The cult SPF. SPF50+ PA++++ with rice and probiotics — vegan sun protection, glowing finish, no white cast. One of the most talked-about K-beauty SPFs worldwide.
✦ PILLAR 03
GINSENG ESSENCE WATER
Fermented Korean ginseng for anti-aging and firmness. BEAUTY OF JOSEON Ginseng Essence is the accessible hanbang anti-aging option — a luxury alternative.
Hanbang royal, modern formulation, affordable prices: BEAUTY OF JOSEON is the most viral and accessible hanbang K-beauty in the world.
★ THE SIGNATURE LINES
THE 3 CULT LINES
Choose your line according to your need: radiance, SPF, or anti-aging.
01
GLOW DEEP SERUM
Radiance & anti-spots
The iconic line. The Glow Deep Serum with rice + alpha-arbutin is viral — a K-beauty reference for radiance and spots.
02
RELIEF SUN
Global cult SPF
The iconic SPF. The Relief Sun Rice + Probiotics SPF50+ is one of the most talked-about K-beauty SPFs worldwide.
03
GINSENG ESSENCE
Hanbang anti-aging
Fermented Korean ginseng. The BEAUTY OF JOSEON Ginseng Essence is the accessible hanbang anti-aging option.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
BEAUTY OF JOSEON BELOW
From the cult Glow Deep Serum to the viral Relief Sun and Ginseng Essence, find all the authentic BEAUTY OF JOSEON skincare — imported directly from Seoul, with no customs fees.
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BEAUTY OF JOS..
16.90 €
BEAUTY OF JOSEON Relief Sun Rice Sun Cream 50ml
Discover the BEAUTY OF JOSEON Relief Sun Rice Sun Cream 50ml, a perfect fusion of protection and care for your skin. Formulated with rice extract and other natural ingredients, this sunscreen offers SPF50+ PA++++ protection while deeply nourishing the skin.
✔ Highlights:
🌾 Rice extract: nourishes and softens the skin while improving its elasticity.
☀️ High sun protection SPF50+ PA++++: effectively protects against UVA and UVB.
💦 Intense hydration: its light and creamy texture hydrates without leaving a sticky film.
⚡ Brightens the complexion: provides a natural and radiant glow.
🔬 Formula without harmful ingredients: ideal for sensitive skin and all others.
Incorporate this sunscreen into your daily routine for protected, nourished, and healthy glowing skin. Let yourself be seduced by its velvety texture and gentle fragrance. It is the perfect choice for effective sun protection and optimal skin care!
BEAUTY OF JOS..
17.90 €
BEAUTY OF JOSEON Daily Tinted Fluid Sunscreen 50ml
BEAUTY OF JOSEON Daily Tinted Fluid Sunscreen 50ml is a broad-spectrum tinted sunscreen with SPF 50+ PA++++ that effectively protects the skin against UVA and UVB rays while evening out the complexion. Its lightweight fluid texture applies easily without leaving a greasy finish or white residue. Enriched with traditional Korean ingredients like rice and ginseng, it hydrates, brightens, and soothes the skin. Perfect for daily protection with a natural touch of coverage, it is suitable for all skin types, even sensitive ones.
BEAUTY OF JOS..
15.90 €
BEAUTY OF JOSEON Glow Propolis Serum 30ml
Discover the natural radiance of your skin with the Glow Propolis serum from BEAUTY OF JOSEON. Formulated with propolis and niacinamide, this serum revitalizes and deeply illuminates the skin. Its light texture absorbs quickly without leaving residue, while providing intense hydration for a radiant complexion.
✔ Highlights:
🌟 Propolis: offers anti-inflammatory and antibacterial properties to soothe and protect the skin.
💦 Niacinamide: brightens and evens out the complexion while strengthening the skin barrier.
🍯 Light texture: absorbs quickly, without sticky or greasy effect.
🔬 Improves skin texture by making it softer and smoother.
🌸 Suitable for all skin types, even the most delicate.
Perfect to integrate into your daily routine, it brings a healthy and natural glow to your face. An essential for radiant and revitalized skin!
BEAUTY OF JOS..
15.90 €
BEAUTY OF JOSEON Revive Eye Serum 30ml
Discover the BEAUTY OF JOSEON revitalizing eye serum, a targeted treatment to brighten and rejuvenate your gaze. Formulated with traditional Korean ingredients, this lightweight serum quickly penetrates to reduce signs of fatigue and smooth the eye contour.
✔ Highlights:
🌱 Ginseng: powerful anti-aging ingredient that stimulates cell regeneration and reduces the appearance of wrinkles.
💦 Niacinamide: brightens dark circles and evens the skin tone around the eyes.
🐉 Lightweight texture absorbed instantly, perfect for integrating into your daily routine.
🌟 Reduces puffiness and firms the delicate skin under the eyes.
🧴 Suitable for all skin types, including the most sensitive.
Transform your gaze with this serum that leaves your eyes radiant and rejuvenated. A true beauty treasure inspired by the ancient secrets of Korea for effective eye care day after day!
BEAUTY OF JOS..
16.90 €
BEAUTY OF JOSEON Relief Sun Aqua Fresh SPF50+ PA++++ 50ml
Discover innovative sun protection with Beauty of Joseon Relief Sun Aqua Fresh SPF50+ PA++++. This lightweight and moisturizing sunscreen offers high protection while caring for your skin. Formulated to suit all skin types, it provides immediate freshness and leaves no white residue.
✔ Highlights:
🌞 SPF50+ PA++++: maximum sun protection against UVA and UVB rays.
💧 Aquatic texture: intensely hydrates without a sticky effect.
🍃 Formulated with soothing ingredients: ideal for sensitive skin.
🌿 Enriched with natural extracts to nourish and protect the skin barrier.
🎨 Leaves no white marks: perfect for all skin tones.
Incorporate it into your daily routine for protected and radiant skin, ready to face external aggressions. Choose Beauty of Joseon Relief Sun Aqua Fresh, your essential ally for optimal sun protection and radiant skin all day long.
BEAUTY OF JOS..
18.90 €
BEAUTY OF JOSEON Ginseng Essence Water 150ml
Discover the revitalizing Ginseng Essence Water 150ml from BEAUTY OF JOSEON, a luxurious solution to intensely hydrate and nourish your skin. Formulated with ginseng extract and other active ingredients, this essence penetrates deeply to offer radiance and freshness to your complexion.
✔ Highlights:
🌟 Ginseng extract: regenerates and boosts cell renewal for revitalized skin.
💧 Intense hydration: provides optimal moisture for soft and supple skin.
🌿 Improves elasticity: helps reduce signs of aging and maintain firm, toned skin.
✨ Lightweight texture: absorbs quickly without leaving a sticky residue.
🧴 Suitable for all skin types, even the most sensitive.
Incorporate this essence into your daily routine for visibly brighter and revitalized skin. Experience the Korean skincare tradition to enhance your natural beauty day after day!
BEAUTY OF JOS..
23.90 €
BEAUTY OF JOSEON Dynasty Cream 50ml
Discover the exceptional BEAUTY OF JOSEON Dynasty Cream, a luxurious treatment inspired by ancient Korean beauty secrets for nourished and radiant skin. Enriched with natural ingredients, this versatile cream provides hydration, glow, and regeneration to your epidermis, leaving it soft and revitalized.
✔ Highlights:
🌾 Rice extract: rich in vitamins and minerals, it intensely nourishes and improves skin elasticity.
🌟 Niacinamide: brightens the complexion and evens out the skin for a natural glow.
💦 Creamy texture: easily absorbs without weighing down, offering optimal comfort throughout the day.
🍃 Suitable for all skin types, including mature and sensitive skin.
🔄 Reduces signs of aging and promotes cell renewal for firmer, smoother skin.
Incorporate BEAUTY OF JOSEON Dynasty Cream into your skincare ritual for revitalized and radiant skin. It is your beauty ally for flawless and luminous skin!
BEAUTY OF JOS..
3.90 €
BEAUTY OF JOSEON Centella Asiatica Calming Mask
Discover the soothing Centella Asiatica mask from BEAUTY OF JOSEON, a valuable ally for revitalized and calm skin. Enriched with Centella Asiatica, this mask offers a sensation of calm and freshness, while intensely hydrating your skin, leaving it soft and radiant.
✔ Highlights:
🌱 Centella Asiatica: soothes irritations and promotes skin regeneration.
💧 Intense hydration: ensures supple and well-hydrated skin.
🌟 Reduces redness and improves complexion uniformity for clear skin.
🧴 Gentle formula: suitable even for the most sensitive skin.
🍃 Natural and effective: ideal for a restorative relaxation moment.
Incorporate this mask into your skincare routine to give your skin a bath of softness and serenity. A true must-have to maintain healthy and glowing skin day after day!
BEAUTY OF JOS..
13.90 €
BEAUTY OF JOSEON Apricot Blossom Peeling Gel 100ml
Discover a gentle and effective exfoliant with the BEAUTY OF JOSEON peeling gel with cherry blossom and natural apricot enzymes. This peeling gel gently removes dead cells, revealing brighter and smoother skin without irritation.
✔ Highlights:
🌸 Cherry blossom: soothes and brightens the skin for a radiant and even complexion.
🍑 Natural apricot enzymes: gently exfoliate, removing impurities and dead cells.
🌿 Gentle formula: ideal for sensitive skin, causes no redness or irritation.
🔍 Refines skin texture and promotes cell renewal.
✨ Pleasant gel texture that rinses off easily without leaving residue.
Add this peeling gel to your skincare routine for soft, fresh, and revitalized skin. A true ally to display a radiant complexion day after day!
BEAUTY OF JOS..
16.90 €
BEAUTY OF JOSEON Glow Replenishing Rice Milk 150ml
Discover the ultimate beauty elixir with BEAUTY OF JOSEON's Glow Replenishing Rice Milk, designed to provide your skin with intense hydration and a radiant glow. This exceptional product contains the natural benefits of rice milk to gently revitalize and nourish your skin.
✔ Highlights:
🌾 Rice Milk: known for its moisturizing and nourishing properties, it deeply revitalizes the skin.
💧 Creamy Texture: quickly absorbs without leaving a sticky feeling and provides optimal comfort.
🌟 Natural Glow: restores the skin's natural radiance and evens out the complexion.
🛡️ Antioxidant Protection: helps strengthen the skin barrier and protects against external aggressions.
🧴 Suitable for all skin types: even sensitive skin will benefit from its soothing properties.
Adopt Glow Replenishing Rice Milk in your daily routine and give your skin special care for a luminous and revitalized complexion. An essential ally to reveal magnified skin, day after day!
BEAUTY OF JOS..
24.90 €
BEAUTY OF JOSEON Ginseng Retinal Elasticity Eye Patch 60 Sheets
Instantly smooths the eye contour and boosts elasticity thanks to the power of ginseng and retinal.
Strengthens the skin barrier while reducing wrinkles, dark circles, and signs of fatigue for a brighter look.
Ultra-fresh hydrogel texture that adheres without slipping, perfect for an anti-aging skincare routine inspired by K-Beauty ✨.
BEAUTY OF JOS..
19.90 €
BEAUTY OF JOSEON Green Plum Refreshing Cleanser 100ml
Revitalize your skin with the BEAUTY OF JOSEON refreshing cleanser with green plum. Formulated to gently purify, it removes impurities and excess sebum without harming the skin's natural barrier. This cleanser offers a sensation of freshness and cleanliness, ideal for achieving radiant and healthy skin every day.
✔ Highlights:
🌿 Green Plum Extract: rich in antioxidants, it revitalizes and boosts your complexion.
💧 Soft Gel Texture: transforms into a light foam that purifies without drying.
✨ Soothing Formula: minimizes irritation and is suitable even for sensitive skin.
🌟 Deep Cleansing: frees pores from impurities for a refined skin texture.
🧴 Suitable for all skin tones and complexions, perfect for daily use.
Add this cleanser to your beauty routine for refreshed, smooth, and radiant skin. An essential ally to start the day off right!
BEAUTY OF JOS..
15.90 €
BEAUTY OF JOSEON Matte Sun Stick
Discover optimal sun protection with the Matte Sun Stick from BEAUTY OF JOSEON. This unique sun protection combines ease of application and effectiveness to ensure protected, shine-free skin all day long. Formulated with natural ingredients, it protects your skin from UV rays while offering a flawless matte finish.
✔ Highlights:
🌞 Matte finish: ensures shine-free skin throughout the day.
🌿 Natural ingredients: gently protects and nourishes your skin.
📏 Convenient size: ideal for quick and precise application, wherever you are.
💧 Non-greasy: formulated to avoid sticky or greasy feeling.
👌 Suitable for all skin types, especially combination to oily skin.
Incorporate the Matte Sun Stick into your daily skincare routine for effective sun protection and radiant skin without compromise. Let yourself be charmed by its ease of use and keep your complexion fresh and matte from morning to night!
SALE
BEAUTY OF JOS..
17.90 €
24.90 €
BEAUTY OF JOSEON Ginseng Cleansing Oil 210ml
Discover the Ginseng Cleansing Oil from BEAUTY OF JOSEON, a luxurious cleansing oil designed to revitalize and gently purify your skin. Enriched with ginseng extracts, this oil provides deep cleansing, effectively removing makeup, impurities, and excess sebum while respecting the most delicate skin. Its unique formula leaves your skin fresh, soft, and without a greasy film.
✔ Highlights:
🌿 Ginseng Extract: revitalizes and energizes the skin while reducing the appearance of signs of fatigue.
💧 Nourishing formula: provides lasting hydration and protects the skin barrier.
✨ Silky texture that glides easily over the skin and rinses off without leaving residue.
🔍 Refines skin texture and brings a natural radiance to the complexion.
🧼 Suitable for all skin types, even sensitive, for respectful cleansing.
Add this cleansing oil to your skincare routine for clear, toned, and radiant skin after each use. An essential ally for beautifully enhanced skin every day!
BEAUTY OF JOS..
19.90 €
BEAUTY OF JOSEON Ginseng Moist Sun Serum 50ml
Discover the perfect combination of sun protection and skincare with the Beauty of Joseon Ginseng Moist Sun Serum 50ml. This innovative sun serum combines the benefits of ancient ginseng with powerful SPF protection to pamper your skin all day long. Formulated to intensely hydrate while protecting the skin from the harmful effects of the sun, it leaves an ultimate comfort sensation and a radiant touch.
✔ Highlights:
🌿 Ginseng: rich in antioxidants, revitalizes and energizes tired skin.
☀️ High SPF: offers effective protection against UVA and UVB rays for skin protected in all circumstances.
💦 Intense hydration: its lightweight formula quickly absorbs for a non-greasy finish while providing long-lasting hydration.
🌈 Natural radiance: thanks to its natural ingredients, your skin regains its glow and vitality.
🧴 Fluid texture: applies easily and leaves no sticky residue, perfect for daily use.
Incorporate this sun serum into your beauty routine for optimal protection and radiant skin all year round!
BEAUTY OF JOS..
16.90 €
BEAUTY OF JOSEON Green Plum Refreshing Toner AHA + BHA 150ml
Refreshing 150ml toner made from green plum, the BEAUTY OF JOSEON Green Plum Refreshing Toner AHA + BHA gently exfoliates with its natural acids, removing dead skin cells while refining skin texture. Enriched with traditional Korean ingredients, it helps purify pores, balance sebum, and soothe sensitive skin. Ideal for a clearer, smoother, and radiant complexion without irritation.
BEAUTY OF JOS..
15.90 €
BEAUTY OF JOSEON Ginseng Snail Serum 30ml
Reveal the natural glow of your skin with the BEAUTY OF JOSEON serum with Ginseng and snail. This unique treatment infuses your skin with precious ingredients to deeply nourish and revitalize, while illuminating the complexion for a fresh and radiant look.
✔ Highlights:
🌿 Ginseng: Rich in antioxidants, it revitalizes and energizes tired skin, providing intense hydration.
🐌 Snail slime filtrate: Known for its regenerating and repairing properties, it helps improve skin elasticity and reduce fine lines.
💧 Long-lasting hydration: This serum leaves the skin supple and soft throughout the day, without a sticky feeling.
✨ Radiant complexion: It visibly improves skin brightness, revealing a natural and radiant glow.
🔬 Lightweight formula: Penetrates quickly into the skin, ideal for use under makeup or with other treatments.
Suitable for all skin types, it is perfect for those seeking a repairing and illuminating treatment. Incorporate this serum into your daily beauty ritual for rejuvenated and glowing skin day after day!
BEAUTY OF JOS..
43.90 €
BEAUTY OF JOSEON Dynasty Cream 100ml
Nourishing and luxurious cream infused with traditional Korean ingredients such as ginseng and fermented rice water, BEAUTY OF JOSEON Dynasty Cream intensely hydrates, improves skin elasticity, and brightens the complexion. Its rich but non-greasy texture strengthens the skin barrier, providing a silky finish and long-lasting hydration. Suitable for all skin types, it is ideal for revitalizing dull and tired skin.
BEAUTY OF JOS..
22.90 €
BEAUTY OF JOSEON Radiance Cleansing Balm 100ml
Discover the delicate care offered by the Beauty of Joseon Radiance Cleansing Balm 100ml. This luxurious cleansing balm melts into the skin to gently dissolve stubborn makeup, impurities, and excess sebum, leaving a sensation of purity and radiance on every face.
✔ Highlights:
🌸 Ingredients inspired by the Joseon tradition: enriched with ancestral plants that nourish and revitalize the skin.
🌿 Rice extract: evens out the complexion and promotes the skin's natural radiance.
💦 Creamy texture: transforms into a silky oil for optimal comfort.
🌟 Effectively removes makeup, even waterproof, without drying out.
🧡 Respects sensitive skin and maintains hydration.
Perfect to integrate into your cleansing routine, this balm ensures clean, soft, and radiant skin. A must-have for natural and timeless beauty!
BEAUTY OF JOS..
17.90 €
BEAUTY OF JOSEON Red Bean Refreshing Pore Mask 140ml
Refreshing purifying mask of 140 ml made from red bean, the BEAUTY OF JOSEON Red Bean Refreshing Pore Mask helps eliminate excess sebum, unclog pores, and refine skin texture. Its light, cooling texture is perfect for oily or combination skin types. Thanks to its antioxidant-rich ingredients, it leaves the skin clear, smooth, and radiant without drying it out. Ideal for a purified complexion and an instant feeling of freshness.
★ TO GO FURTHER
THE WORLD OF VIRAL K-BEAUTY HANBANG
BEAUTY OF JOSEON, I'M FROM, PYUNKANG YUL — the K-beauty hanbang.
★ THE BRAND
BEAUTY OF JOSEON: the K-beauty brand reinventing royal hanbang
The full story of BEAUTY OF JOSEON: the birth of modern hanbang, the viral Glow Deep, and the cult Relief Sun.
READ THE ARTICLE →
★ DEEPEN
Beauty of Joseon: the Korean brand modernizing traditional hanbang
Dive into the BEAUTY OF JOSEON routine: Glow Deep, Relief Sun, Ginseng Essence — how to build the hanbang routine.
READ THE ARTICLE →
★ THE SPF GUIDE
Korean SPFs 2026: the ultimate guide to the best K-beauty sunscreens
The complete guide to Korean SPFs: why Relief Sun BEAUTY OF JOSEON is one of the best K-beauty SPFs of 2026.
READ THE ARTICLE →★ YOUR QUESTIONS
BEAUTY OF JOSEON FAQ
Everything you need to know about viral hanbang K-beauty.
Which BEAUTY OF JOSEON product to start with?
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The Glow Deep Serum (Rice + Alpha-Arbutin) is the essential entry: it’s the absolute global bestseller, an accessible radiance and anti-spot serum. For SPF, Relief Sun is the other must-have.
Relief Sun, is it really the best K-beauty SPF?
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One of the best, yes. Real SPF50+ PA++++, natural glow finish, no white cast, respectful formula. Sold at an accessible price. Vegan. Widely adopted on Reddit/TikTok. Excellent for daily use under makeup.
Is BEAUTY OF JOSEON vegan?
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Most of the references are (Relief Sun, Glow Deep, Calming Serum). The propolis ranges are not. Check the INCI case by case — the brand is very transparent about its ingredients.
Glow Deep Serum, how long before results?
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2 to 4 weeks for radiance. 6 to 8 weeks for superficial spots. 3 to 6 months for more established spots. SPF is mandatory in the morning or the spots will return. It’s one of the most accessible anti-spot treatments on the market.
Beauty of Joseon vs PYUNKANG YUL or SU:M37 for hanbang?
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PYUNKANG YUL is clinical minimalist. SU:M37 is luxury fermentation. BEAUTY OF JOSEON is the accessible viral hanbang — the simplest entry point to start hanbang K-beauty without the luxury price tag.
Are BEAUTY OF JOSEON products on Ma Petite Corée authentic?
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Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.