MEDIHEAL

MEDIHEAL is a Korean skincare brand from L&P Cosmetic (엘앤피코스메틱), a company based in Seoul's Gangseo district. Its chairman, Kwon Oh-seop, had already moved the company into sheet masks in 2009. With MEDIHEAL, he bet on a more advanced mask at a time when sheet masks were seen as a cheap, throwaway product. The bet paid off: the brand has now sold more than 3 billion sheet masks and is one of the best-known names in K-beauty. In Korea, it became in 2025 the first brand to pass 200 billion won in annual sales at Olive Young, the country's biggest beauty retail chain. In Japan, its sales grew more than tenfold between 2017 and 2020.

MEDIHEAL organizes its range by ingredient. Here are the lines you'll find on Ma Petite Coree:

• Madecassoside: madecassoside, a compound from centella, for sensitive or blemish-prone skin. Launched with the pads in 2022, the line now covers cleansers, serums, a cream, sun care and masks.
• Tea Tree: tea tree to soothe oily, blemish-prone skin, in a toner, ampoules, cleansers and masks.
• Collagen: collagen for bouncier-looking skin, with the Hyper Collagen masks, patches and a serum.
• PDRN: PDRN, often paired with rose, for skin texture and elasticity.
• Vitamin: vitamin C for a brighter complexion.
• Hyaluronic Acid: hyaluronic acid to hydrate dry skin.
• Retinol: retinol paired with collagen for firmness.

The easiest way is to start from your main concern. If your skin is sensitive or marks easily after a breakout, look at the Madecassoside line: the Madecassoide Cleanser to cleanse, then the Madecassoide Blemish Repair Serum. If you have oily or blemish-prone skin, the Tea Tree line is for you, with the Teatree Calming Moisture Toner and the Tea Tree Soothing Moisture Serum. For dry skin, go for hyaluronic acid with the Hyaluronate Hydrate Dewy Serum. If you want more firmness, the Collagen and Retinol lines offer the Collagen Elasticity Volume Serum and the Retinol Firming Pads. For dull skin, the Vitamin C Brightening Pads and the Vitamin C Brightening Serum are a good place to start. Whatever your skin type, a sheet mask one to three times a week is still the simplest way to get to know MEDIHEAL. Always patch-test a new product on a small area first.

You can also browse our masks, serums, toners and pads and sunscreen sections, or our sensitive skin edit. To learn more about the brand's story, read our article on MEDIHEAL and the sheet mask (in French). And if you like the ingredient-first approach, take a look at similar brands such as Medicube or Torriden.

MEDIHEAL describes itself as a derma skincare brand. Its motto, "Our Solution, For All", sums up the idea: easy-to-use products, each built around one key ingredient, that answer a specific skin concern. On its Korean website, the brand talks about making dermatology "simple and effective" and about researching solutions for every skin type. In practice, every pack puts its main ingredient front and center: Madecassoside, Tea Tree, Collagen, PDRN, Vitamin C. You know right away what you're buying. MEDIHEAL is also no longer just a mask brand: it now makes toner pads, serums, creams, cleansers and sun care, so you can build a full routine with one brand.

Over the last few months, the most popular MEDIHEAL products on Ma Petite Coree have been the N.1 Essential Masks, an assortment of Essential sheet masks, the Pad and the Hyper Collagen mask. The Madecassoide Moisture Sun Serum is also a popular pick for the morning routine, as are the Vita Collagen Eye Ampoule Patch for the eye area. On the skincare side, the Madecassoide Trace Repair Derma Cream and the Madecassoide Derma Ampoule Trace Repair round out the Madecassoside line.