MODUBOM

MODUBOM (모두봄) is a Korean hair styling and touch-up brand. It belongs to Applen ((주)애플렌), a cosmetics company based in Seongnam, in the Seoul area. MODUBOM's focus is very specific: the small fixes that make or break your hair every day, like smoothing flyaways, hiding the first gray hairs or blurring a part that shows too much scalp. At Ma Petite Coree, you'll find its All Day range, made to last all day and slip into your bag.

• All Day Hair Tint: a hair mascara in Natural Black or Dark Brown, with carbon black pigment, biotin and hyaluronic acid. It covers grays and roots, then washes out.
• All Day Hair Cushion: a fine mineral powder in a cushion, made with iron oxides, kaolin and silica, plus panthenol. Pat it onto your part, temples and hairline for fuller-looking hair.
• All Day Brush Fixer: a clear fixer with a built-in brush for baby hairs, bangs and ponytails, in Ultra Purple for strong hold or Matte Sky for a matte finish.

• A few grays at the temples or part: All Day Hair Tint, brushed strand by strand on dry hair.
• Wide part or scalp showing under the light: All Day Hair Cushion, pressed on in light dabs for a fuller look.
• Roots showing between color appointments: the mascara for scattered grays, the powder for a wider area.
• Flyaways and puffy bangs: All Day Brush Fixer in Ultra Purple for strong hold, in Matte Sky for a matte finish.
• Black or brown hair: Natural Black for very dark hair, Dark Brown for brunettes; pick the shade closest to your roots, leaning slightly lighter.

These products sit on the surface and wash out with your usual shampoo. Patch-test the mascara before first use, keep it away from your eyes and don't apply on an irritated scalp. Cosmetic advice, not medical advice: if your hair is thinning or shedding a lot, talk to a dermatologist.

They're also listed under Hair, next to the shampoos and Korean scalp care in our Body & hair section. To round out your routine, also explore DALEAF, DASHU, RYO and VIVELAB.

MODUBOM keeps things easy, almost like makeup. Its fixer comes as a tube with a built-in brush: you comb the product through instead of scooping gel with your fingers, so your hands stay clean. Its hair mascara goes on with a small fine-toothed brush, strand by strand, just like a lash mascara. Its powder for the part comes in a stick with a built-in puff you dab straight onto your part. The brand also adds care ingredients to its formulas, such as biotin and hydrolyzed keratin in the Ultra Purple fixer, or black sesame, black bean and black rice extracts in the mascara and the powder. Everything is built for quick touch-ups, in the morning or on the go.

MODUBOM's most-wanted product on its Naver store is the All Day Hair Tint. It's the easiest way to make a few grays on your temples or part disappear before you head out, without waiting for your next dye job. Next comes the All Day Hair Cushion, a powder hairline shadow that visually fills in your part or a sparse hairline: it doesn't treat anything, it camouflages, like makeup for your hair. Finally, the All Day Brush Fixer rounds out the trio: a brush fixer that smooths baby hairs around your face and holds until evening with no crunchy feel.

The three work well together. A typical morning: brush your flyaways with the fixer, cover a few grays with the mascara, then pat a little powder onto your part if your scalp shows under the light. Each one fits in a pocket for a touch-up at work or before a photo.