HANYUL

HANYUL (한율) is a Korean skincare brand from Amorepacific, the K-beauty giant that also owns Sulwhasoo, Innisfree and Mamonde. It launched in 2007. Today HANYUL is defined by one idea: "balanced Korean beauty", inspired by Korea's four seasons and its nature. In May 2025, the brand arrived in the United States at Sephora, led by its yuja bestsellers.

The Artemisia line (어린쑥) is the best known. Amorepacific describes it as specialized in soothing sensitive skin. According to the brand, its Ssuk-Sica™ complex is four times more soothing than centella in in-vitro testing. The Red Rice line (빨간쌀) uses red rice for hydration and firmness. The Moonlight Yuja line (달빛유자) relies on yuja from Goheung, a Korean citrus rich in vitamin C, for a brighter complexion. Around these three pillars you'll find Buddle for pores, Bodeunhaengip with peptides, Extreme with ginseng for skin that needs more firmness, Baekhwago for dark spots and firmness, and Nature in Life for hands and lips.

• Sensitive skin: the Artemisia line, with the Pure Artemisia Calming pH-Balancing Toner and the Pure Artemisia cream.
• Dry skin: the Red Rice line, with the Red Rice Moisturizing Elasticity Emulsion, or the Extreme Emulsion.
• Combination to oily skin, enlarged pores: the Bodunhaengip Pore Fir Serum or the Buddle Night Clean Exfoliating Pore Pack.
• Dull skin: the Moonlight Yuja line, from the Moonlight Yuja Vita Tone Up Apple Zone Pad to the sleeping mask.
• Mature skin: the Baekhwago Gimitanryuk Cream and its matching eye cream.

For double cleansing, start with the Young Artemisia Smooth Cleansing Oil, then a foam such as the Young Mugwort Cleansing absorption Pack Foam.

To round out your routine, browse our toners, moisturizers and masks, or discover other Amorepacific brands such as Sulwhasoo and Innisfree. To go further, read our article on HANYUL, mugwort, yuja and red rice.

HANYUL starts from a simple belief: ingredients you see every day in Korea can become serious skincare. The brand works with mugwort, yuja, rice and chestnut, and it sources them from Korean farms. The mugwort in its signature line comes from Ganghwa Island. According to the brand, it uses young leaves picked around Dano, a traditional early-summer festival, when their soothing effect peaks. HANYUL also borrows from fermentation, a big part of Korean food culture: its in-house Skin Balancer™ is, according to the brand, a postbiotic made from lactobacilli that supports the skin barrier. On top of that, HANYUL products focus on comfortable textures, natural scents and clean packaging with a Korean aesthetic.

At Ma Petite Coree, the Red Rice Moisture Firming Cream and the Pure Artemisia Calming Water Cream have been the most popular picks in recent months. The Yuja Sleeping Mask follows closely, and it's also one of the lead products Amorepacific chose to launch the brand in the US. The Young Artemisia Trouble Mist and the Yuja Vitamin C Brightening Serum round out the top picks. They come from three lines, so it's easy to mix them in one routine: mugwort to calm, red rice to hydrate, yuja to bring back glow. If you're new to the brand, the Pure Artemisia cream is a gentle place to start.