FROMLABS

FROMLABS (프롬랩스 in Korean) is a Korean hair care brand, described at home as a "derma" hair care brand. It's run by The Founders (㈜더파운더즈), a Seoul company that also owns the skincare brand Anua. The Founders says it brought the skincare know-how it built with Anua to FROMLABS.

The brand's idea is to bring the treatments of Cheongdam, Seoul's high-end salon district, into your bathroom. Its hero product is a treatment for badly damaged hair, and the range also covers shampoo, a leave-in spray, an oil and a booster powder, plus a purifying line for oily scalps and a dry shampoo. In Korea it has been sold at Olive Young since 2025, and in North America you'll find it at Sephora.

• Protein Capsule: the repair range for damaged hair. The sulfate-free Protein Capsule Hair Repair Shampoo is made with keratin, collagen, silk and hyaluronic acid; the Protein Capsule Hair Repair Treatment pairs hydrolyzed keratin with macadamia oil; the Protein Capsule Hair Repair Leave-In Treatment Spray adds shea butter; the Protein Capsule Hair Repair Oil relies on jojoba and camellia oils; and the Hair Treatment Booster Powder mixes into the treatment to make a modeling mask.
• Purifying: for oily scalps with visible flakes. The Purifying Anti-Dandruff Shampoo and the roller-ball Purifying Anti-Dandruff Ampoule combine piroctone olamine, climbazole and menthol.
• Aerly Root Lift: the Aerly Root Lift Volumizing Dry Shampoo mist, with silica and menthol, refreshes roots between washes.

• Bleached or very damaged hair: the Protein Capsule Hair Repair 3-Piece Set (shampoo, treatment and spray), then the Hair Treatment Booster Powder & Protein Capsule Hair Repair Treatment Set for a weekly mask.
• Dry ends and frizz: Protein Capsule Hair Repair Leave-In Treatment Spray before blow-drying and a few drops of Protein Capsule Hair Repair Oil on the ends.
• Oily scalp with visible flakes: Purifying Anti-Dandruff Shampoo to wash, then Purifying Anti-Dandruff Ampoule along your parting; the Purifying Anti-Dandruff Shampoo & Ampoule Set has both.
• Roots that get greasy between washes: Aerly Root Lift Volumizing Dry Shampoo, sprayed from 10 to 15 cm then brushed through; the Aerly Root Lift Volumizing Dry Shampoo also comes in a 30 ml size for your bag.

Protein care isn't meant to be layered endlessly: if your hair is protein-sensitive, space out the masks. Cosmetic advice, not medical advice: if your scalp stays irritated or flaking doesn't settle, see a dermatologist.

To compare, browse our hair care, our shampoos and the whole body and hair section, or try LADOR and TREECELL, two more Korean brands for damaged hair.

At the heart of FROMLABS hair care is its protein capsule, presented as a technology that helps keratin and other proteins cling to the hair instead of rinsing away. The whole Protein Capsule line works on that principle: each step, from shampoo to oil, puts proteins back where bleaching, coloring or hot tools have done damage.

That approach has been recognized in Korea: the Protein Capsule Hair Repair Treatment took first place in the treatment and mask category of the 2025 Hwahae Beauty Awards, run by Hwahae, Korea's big beauty review app. FROMLABS also keeps its rituals fun and simple, with a pink powder you mix in a bowl and a roller-ball ampoule for the scalp.

FROMLABS arrives at Ma Petite Coree in October 2026. To choose, follow the brand's own BEST selection. Start with the Protein Capsule Hair Repair Treatment: after shampooing, squeeze out excess water, apply it to damaged lengths, leave it on, then rinse. Pair it with the Protein Capsule Hair Repair Shampoo, which cleans gently while depositing proteins.

To keep the care going while you style, mist the Protein Capsule Hair Repair Leave-In Treatment Spray onto damp or dry hair. Once or twice a week, mix a sachet of Hair Treatment Booster Powder into your treatment for a more intense mask. For the scalp, the brand highlights the Purifying Anti-Dandruff Shampoo: lather for one minute, leave for two, then rinse.