GLOW

Glow is a Korean brand that presents itself as a makeup, skincare and lifestyle brand. It is developed by the company Currentive, and its co-founders are Angie and Serine, according to Korean press and to the way the brand presents itself at trade shows. If you type "glow" or "glow korean brand" into Google, this is the brand you are after, and it should not be mixed up with Glow Recipe, which is a different brand.

Glow's catalog revolves around a luminous complexion, but it does not stop at the face. You will find BB cream, a concealer, highlighters, eyeshadow, a blush and a lip balm, but also a toner, cleansers, a cream, a mask, a sunscreen and a hair treatment.

Glow's catalog is not split into ranges at Ma Petite Coree, but product names repeat from one item to the next. Here is how to find your way around.

• Apple: the Apple Enzyme Cleansing Foam, the Apple Retinol Eye Cream and the Apple Mango Hair Treatment share the same ingredient in their name.
• Aloe: the Aloe Barrier Support Cream and the Aloe Hydrogel Mask Pack.
• Blemish Balm: the Breathable Blemish Balm BB cream and the Blemish Balm & Concealer Set.

The rest of the catalog is sorted by use: eye makeup, blush, lips and accessories. The exact ingredients of each formula are on the product page and on the packaging. On the cleansing foam packaging, for example, you can read "apple juice from Cheongsong".

Do you want a light everyday complexion? Start with the BB cream, then add the concealer only where you need it. Shades change from one product to the next: compare them with your skin tone on the product page before you order.

Do you want a skincare routine first? Pick a cleanser, a toner, a cream and a sunscreen. For cleansing, the Apple Enzyme Cleansing Foam and the Guav Facial Treatment Cleanser work in their own way: one is a foam, the other a liquid cleanser. Ma Petite Coree files the toner and the Guav cleanser under combination skin, and the eye cream under mature skin.

Do you just want a touch of glow? The highlighters, the blush and the eye glitter are made for that. This advice is cosmetic: if you are unsure about your skin, ask a health professional.

If you like Glow's colorful world, you can also look at nearby brands such as TIR TIR or WAKEMAKE.

According to the brand, Glow aims to give a luminous, hydrated look to the skin. You can see that idea across the catalog, whether you look at a BB cream, a highlighter or a cream. The packaging is very carefully made: clear bottles in pastel colors, jars with silver caps, small clear glitter bottles.

Another point: Glow does not stick to one category. Where many Korean brands focus on skincare or on makeup, Glow moves on both. The complexion products are the best known, but you can build a whole routine with the same brand.

For your complexion, start with the Breathable Blemish Balm BB cream and the Not Dry Concealer, the two best-known products of the brand. If you want to try them together, the Blemish Balm & Concealer Set is made for that.

On the skincare side, look at the Aloe Barrier Support Cream, the Clean & Polished Lemon Vitamin Toner and the Yulmu Sunscreen SPF 50+ PA++++ sunscreen. For the eyes and cheeks, there are the Anime Eyeshadow Palette, the Cocktail Oil Blusher and the Seasoning Highlighter Set. The lips have their Peach Peptide Repair Lip Balm.