WAKEMAKE

Wakemake is a Korean makeup brand. According to the Korean press, it is the color brand of Olive Young, the country's big beauty retail chain, which has run it since 2015. Articles from Bizwatch and CJ News describe a brand built around color: a wide choice of shades and a clear color payoff.

In 2024 articles from the Korean outlet Kukinews, the brand also describes itself as a makeup brand for young professionals who want to express their style through their own colors. Olive Young made it its first brand exported to the Middle East, with the United Arab Emirates as the starting point. According to the same sources, eyeliner was the most popular product there in 2023.

Wakemake lines are easy to spot by name. Soft Blurring includes the Soft Blurring Eye Palette, the Soft Blurring Eye Palette (Mini Series) and balm sticks. Mix Blurring is the blush and contour family, with the Mix Blurring Volume Blusher, the Mix Blurring Volume Shading and the Mix Blurring Volume Blusher & Shading Set. Sheer brings together the Sheer Breeze Blusher, the Sheer Breeze Highlighter and the Sheer Glow Liquid Blusher.

Stay Fixer is the powder and setting line, with the Stay Fixer Tone Correcting Pact, the Stay Fixer Multi Color Powder Pact and the Stay Lock Makeup Fixer. Water Glow includes the Water Glow Cover Cushion and the Water Glow Coating Balm. Any-Proof offers eyeliners, such as the Any-Proof Brush Eyeliner. Finally, the Nail Gun line covers polish, nail care and removers.

Start with what you already wear every day. If you wear a base, compare the Seamless Wear Cushion, the Water Glow Cover Cushion and the Skin Perfecting Cover Cushion, then read each page to see the texture and the shades offered. If you prefer a bare face, go straight to cheeks and lips.

For cheeks, the choice is mostly about texture: powder with the Sheer Breeze Blusher, liquid with the Sheer Glow Liquid Blusher, cream with the Over Blurring Pot. For eyes, a palette like the Soft Blurring Eye Palette is easier if you want several colors in one compact, while an eyeliner is for a simple line. For brows, look at the Soft Drawing Slim Brow or the Powder Jet Dual Brow.

If you are new to the brand, take just one product per family: a base, a blush, a tint, an eyeliner. To help your makeup last, go over it with a Stay Fixer powder at the end of your routine, then mist on the Stay Lock Makeup Fixer. Cosmetic advice, not medical advice.

You can also compare with other Korean makeup brands such as rom&nd, 3CE or HERA. To learn more about the brand, read our article on Wakemake and its palettes.

What stands out at Wakemake is the way the brand works with color and light. The products come in white or clear compacts, in pastel and pink tones, with the brand name clearly visible. The result is a makeup bag that is easy to recognize and that you build your own way.

The brand covers almost all of makeup: base, cheeks, lips, eyes, brows and even nails. So you can build a complete look with one name. To avoid choosing the wrong color, look at the photos on each product page: they show the references available.

At Ma Petite Coree, the Seamless Wear Cushion is a good place to start: a cushion foundation that comes with its puff in a white compact. In search, palette is the word most linked to the brand, with the Soft Blurring Eye Palette and its little sister the Soft Blurring Eye Palette (Mini Series).

For lips, you can pick a tint like the Water Blurring Layer Tint or the Waterful Glow Tint, a glossier effect with the Glaze Fixing Gloss or an oil like the Juicy Pulp Lip Oil. For eyes, look at the Real Defining Lash Mascara and the Real Defining Pencil Liner. The Strong Black Tinting Lash Ampoule is a black tinting lash serum. For cheeks, the Over Blurring Pot is a cream blush in a pot.