COLORGRAM

Colorgram is a Korean makeup brand. It was launched in 2018 by Olive Young, the big Korean beauty retailer, which developed it in-house. According to the Korean press, the starting idea is to make makeup an easy and fun game.

The products follow that spirit: soft colors, small formats, bottles with rounded caps, and transparent or heart-shaped compacts. Many people simply search for “colorgram”, sometimes with a typo (“cologram”, “color gram”). The brand also appeared in the Korean drama True Beauty: according to beauty press, several of its products were used for the on-screen makeup.

At Ma Petite Coree, Colorgram is not split into named ranges, but the product names make it easy to find your way around.

• Tanghulu: the Tanghulu Tangle Tint Milk, the Tanghulu Tangle Tint Deep Glaze and the Tanghulu Lip Serum, all for the lips.
• Blur: the Nude Blur Tint AD, the Nude Blur Stick and the Juicy Jam Blur Tint, color products for the lips.
• All In One: the All In One Aegyo-Sal Maker for under the eye and the All In One Over-Lip Maker for the lip outline.
• Jelly & Glass: the Fruity Glass Gloss, the Jelly Glassing Tint and the Soft Jelly Stick, all with a glossy finish.
• Highlighter & Contour: the Re-forming Contour Stick, the 3D Creation Easy Shading, the Tintori Highlighter Palette and the Milk Bling Heartlighter, to shape the face and add light.

For the eyes, there is also the Pocket Ring Eyeshadow Palette, an eyeshadow palette in a pocket size.

Start with the part of the face you want to work on. For color on the lips, pick a tint, a stick or a gloss. For more expressive eyes, take an under-eye pencil or a palette. For a more luminous complexion, look at the highlighters.

Shades vary from one product to the next: check the photos and the options on each product page before you decide. If you are new to the brand, one color product and one highlighter are enough to try the style. Cosmetic advice, not medical advice.

If you like this world, also look at ROMAND, 3CE or WAKEMAKE.

Colorgram focuses on color: lips, eyes and a bit of glow on the face. You do not come to Colorgram for a skincare routine, but for a tint, a gloss, a palette or a highlighter to add to your makeup bag.

The style is easy to spot. Product names borrow from sweets and snacks (Tanghulu, Juicy Jam, Milk, Deep Glaze, Jelly) and the packaging plays with shapes: the caps of the Tanghulu Tangle Tint Milk stack small balls, the Pocket Ring Eyeshadow Palette slips into a bag with its chain, and the Milk Bling Heartlighter is a small cube topped with a raised heart.

To start with the lips, try the Juicy Jam Blur Tint or the Nude Blur Stick, a stick lipstick in a rounded case. If you prefer shine, the Fruity Glass Gloss adds reflections to your lips.

For the eyes, the All In One Aegyo-Sal Maker draws the little rounded shape under the eye, the very Korean look known as aegyo-sal. The Pocket Ring Eyeshadow Palette completes the eyes with its shadows. For glow, the Tintori Highlighter Palette brings four highlighters together in a transparent compact.