WHAMISA

Whamisa is an organic Korean skincare brand. It belongs to ENS Korea, also known as ENS Beauty Group, a natural and organic cosmetics company founded in South Korea in 2004 and led by Park Jun-han. Whamisa is its flagship brand, alongside other natural brands in the group. The brand sums up its idea in three words: "Nature as it is". Whamisa picks organic flowers, fruits, seeds and roots, then ferments them before they go into the formula. The result is a wide range: cleansing oils, cleansers, toners, serums, creams, masks and sunscreens, plus shampoos and body care.

• Organic Flowers: the original line of fermented organic flowers, from cleansing oil to cream, including the Toner Deep Rich.
• Organic Seeds: fermented organic seeds for hair and body, with shampoos for every scalp type.
• Organic Cactus: cactus mucilage serums. According to the brand, the Cactus Bouncy Serum is made with over 99% cactus-derived ingredients instead of water.
• Organic Pear Blossom: organic pear blossom in a mineral sunscreen, a sun powder and an essence toner.
• Organic Algae: algae in a kelp mask, a gel mist, a body wash and a body mist.
• Organic Planta: organic herbs, with an olive leaf mist and a spray for time outdoors.
• Organic Fruits: fermented organic fruits, with a yuja hydrogel mask.

If your skin is dry, start with the Organic Flowers Toner Deep Rich and the Organic Flowers Lotion Double Rich, then lock in moisture with the Organic Flowers Nourishing Cream or a few drops of the Organic Flowers Facial Oil Deep Rich. If your skin is dehydrated, the Cactus Bouncy Serum is the obvious pick. For combination skin, go for the fresh texture of the Organic Flowers Water Cream and the Organic Flowers Foaming Gel, a gentle low-pH cleanser. If your skin is sensitive, remove makeup with the Organic Flowers Cleansing Oil and refresh it with the Organic Herb Olive Leaf Mist. For glow, look at the Cactus Magic Serum and the Organic Pear Blossom Essence Toner. Once a week, treat yourself to the Organic Flowers Hydrogel Mask or the Organic Algae Kelp Mask. For hair, choose the Organic Seeds Shampoo for Oily Scalp if your scalp gets oily fast, the Organic Seeds Shampoo for Dry Scalp if it feels tight, and finish with the Organic Seeds Hair Treatment on damaged lengths. For the body, the Organic Algae Body Cleanser and the Organic Seeds Body Lotion round off your routine. Cosmetic advice, not medical advice.

To complete your routine, browse our toners, Korean serums, moisturizers and sunscreens. For hair and body, explore our hair care and body care. If your skin is sensitive, our sensitive skin selection helps you go further.

Fermentation is what sets Whamisa apart. According to ENS Korea, fermenting plants makes their nutrients easier for your skin to take in, supports the skin barrier and boosts hydration. The company has taken the idea a long way: it isolated a lactobacillus strain from kimchi, Lactiplantibacillus plantarum ENS9265, and registered it with a strain bank to use in its products. On the label side, the brand says its products are COSMOS and BDIH certified, vegan certified and tested by the German institute Dermatest.

In recent months, the most popular Whamisa product on Ma Petite Coree has been the Organic Pear Blossom Sunscreen, a mineral SPF 50+ PA++++ sunscreen. Hair care comes next with the Organic Seeds Shampoo for Oily Scalp, made for oily scalps, followed by the Organic Flowers Eye Essence. The Organic Flowers Toner Deep Rich is still a brand essential, as are the Cactus Magic Serum and the Organic Seeds Green Peas Shampoo Scalp Care. For moisturizers, the Organic Flowers Water Cream and the Organic Flowers Nourishing Cream cover normal to very dry skin. Want to try before you commit? The Organic Flowers Mini Kit brings together three Organic Flowers minis.