PURITO

★ K-BEAUTY VEGAN CLEAN · SEOUL

CLEAN BEAUTY,
EN SIGNATURE.

PURITO is the leading K-beauty Seoul clean & vegan brand known for its sensitive-safe formulas and cult SPF products. Its promise since its inception: safe ingredients (no parabens, no PEGs, no sulfates, no animal-derived), proven effectiveness, affordable prices. Centella Unscented, Wonder Releaf Centella, Daily Go-To Sunscreen — PURITO is one of the most talked-about vegan K-beauty brands on Reddit and Hwahae.

★ PURITO EXPERTISE

VEGAN + CENTELLA + SPF HEALTHY FORMULAS

Centella, Wonder Releaf, Daily Go-To Sunscreen: clean K-beauty.

PURITO was born from an obsession: to prove that effective K-beauty can be made without controversial ingredients. All formulas are vegan, paraben-free, free of denatured alcohol, and free of harsh fragrance. Here are the 3 signature pillars.

✦ PILLAR 01

CENTELLA UNSCENTED

Centella + Galactomyces fragrance-free. The Centella Unscented Serum soothes redness, repairs the barrier, and brightens — an accessible vegan anti-redness staple.

✦ PILLAR 02

WONDER RELEAF CENTELLA

Centella + Houttuynia for sensitive skin. The Wonder Releaf Centella Toner has become a cult favorite — daily soothing boost.

✦ PILLAR 03

DAILY GO-TO SUNSCREEN

SPF50+ PA++++ vegan sunscreen, fragrance-free, lightweight non-greasy texture. The Daily Go-To Sunscreen is one of the best K-beauty SPFs for sensitive skin.

Vegan, fragrance-free, healthy formulas, affordable prices: PURITO is the most relevant clean K-beauty for those who read their INCI.

★ THE SIGNATURE RANGES

THE 3 CULT RANGES

Choose your range according to your need: soothe, hydrate, or protect.

01

CENTELLA UNSCENTED

Soothe without fragrance

The iconic range. The Centella Unscented Serum soothes and repairs without fragrance — a vegan anti-redness staple.

02

WONDER RELEAF CENTELLA

Daily soothing

Centella + Houttuynia for sensitive skin. The Wonder Releaf Centella Toner is your daily soothing ally.

03

DAILY GO-TO SUNSCREEN

Gentle sun protection

SPF50+ vegan. The Daily Go-To Sunscreen has become a cult favorite — high protection, fluid texture, fragrance-free, suitable for sensitive skin.

★ THE ENTIRE COLLECTION

DISCOVER THE ENTIRE COLLECTION
PURITO BELOW

From the cult-favorite Centella Unscented to Wonder Releaf and Daily Go-To Sunscreen, find all authentic PURITO skincare — imported directly from Seoul, with no customs fees.

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37 products
PURITO

PURITO Oat In Calming Gel Cream 100ml

25.90 €
Décris l'image en français : PURITO Oat In Calming Gel Cream 100ml, crème apaisante Purito, visage tenant le tube sur fond clair.Décris l'image en français en mentionnant le produit, la marque et le contexte visuel : PURITO Oat In Calming Gel Cream 100ml

PURITO Oat In Calming Gel Cream 100ml

PURITO
25.90 €

PURITO Oat In Calming Gel Cream 100ml

Light soothing gel cream enriched with 77% oat extract to instantly calm sensitive and irritated skin. Its fresh, non-greasy texture deeply hydrates without clogging pores, ideal for oily to combination skin. Vegan formula, fragrance-free, suitable for sensitive skin. Promotes a healthy skin barrier and a calm complexion.
PURITO

PURITO Mighty Bamboo Panthenol Cream 100ml

18.90 €
25.90 €
PURITO Mighty Bamboo Panthenol Cream 100ml de la marque Purito, tube vert et beige sur fond bleu avec bambouPURITO Mighty Bamboo Panthenol Cream 100ml, femme appliquant la crème, visuel beauté sur fond turquoise, produit PURITO
SALE

PURITO Mighty Bamboo Panthenol Cream 100ml

PURITO
18.90 €
25.90 €

PURITO Mighty Bamboo Panthenol Cream 100ml

Soothing moisturizing cream enriched with panthenol (10%) and bamboo extract, PURITO Mighty Bamboo Panthenol Cream strengthens the skin barrier, soothes irritations, and provides long-lasting hydration. Its lightweight texture is suitable for sensitive and dehydrated skin, while helping to restore skin elasticity and softness. Vegan formula, fragrance-free, and environmentally friendly.
PURITO

PURITO Pure Vitamin C Serum 60ml

24.90 €
PURITO Pure Vitamin C Serum 60mlPURITO Pure Vitamin C Serum 60ml

PURITO Pure Vitamin C Serum 60ml

PURITO
24.90 €

PURITO Pure Vitamin C Serum 60ml

Discover the PURITO Pure Vitamin C serum and give your skin a radiant dose of vitality. This powerful serum, enriched with pure vitamin C, is designed to revive the complexion, improve skin texture, and fight the signs of aging. Its innovative formula allows for rapid absorption, offering visible results while caring for your skin. ✔ Highlights: 🍊 Pure Vitamin C: brightens the complexion and reduces pigmentation spots. 💦 Hyaluronic Acid: intensely hydrates for soft and supple skin. 🌿 Natural Extracts: deeply nourish the skin and strengthen its natural defenses. ⚡ Lightweight Texture: penetrates quickly without leaving a sticky film. 🛡️ Fights signs of aging: smooths fine lines and improves skin elasticity. This serum is ideal to incorporate into your daily skincare routine. Apply it morning and evening for radiant, revitalized, and healthy skin! A must-have for luminous and even beauty day after day.
PURITO

PURITO Tranexamic Acid 6 Niacinamide 10 Retinal Serum 30ml

29.90 €
PURITO Tranexamic Acid 6 Niacinamide 10 Retinal Serum 30ml de Purito, flacon rouge sur fond blanc, gouttes et texture.Décris l'image en français : PURITO Tranexamic Acid 6 Niacinamide 10 Retinal Serum 30ml, flacons roses sur fond blanc.

PURITO Tranexamic Acid 6 Niacinamide 10 Retinal Serum 30ml

PURITO
29.90 €

PURITO Tranexamic Acid 6 Niacinamide 10 Retinal Serum 30ml

Visibly reduces spots and evens out skin tone thanks to a synergy of highly concentrated tranexamic acid and niacinamide. Strengthens the skin barrier while smoothing skin texture for a firmer, plumper face. Provides a bright and lasting radiance, ideal for a minimalist anti-spot and anti-aging routine ✨.
PURITO

PURITO Peel Shot Exfoliting Pad 64g 8 Pads

29.90 €
PURITO Peel Shot Exfoliting Pad 64g 8 Pads : boîte verte tenue par des mains, produit de marque PURITO sur fond clair.PURITO Peel Shot Exfoliting Pad 64g 8 Pads : gros plan d’un pad exfoliant sur le visage, peau lumineuse, PURITO

PURITO Peel Shot Exfoliting Pad 64g 8 Pads

PURITO
29.90 €

PURITO Peel Shot Exfoliting Pad 64g 8 Pads

Instantly reveals a radiant glow thanks to a gentle exfoliation that refines skin texture without irritation. Strengthens the skin barrier while smoothing pores and reducing minor imperfections. Convenient format in exfoliating pads, ideal for a quick, precise, and on-the-go K-Beauty routine 🌙.
PURITO

PURITO Wonder Releaf Centella Daily Sun Lotion SPF50+PA++++

23.90 €
PURITO Wonder Releaf Centella Daily Sun Lotion SPF50+PA++++ de Purito sur fond bleu, avec fleurs de centella en visuelPURITO Wonder Releaf Centella Daily Sun Lotion SPF50+PA++++ de PURITO, tube crème sur fond bleu avec centella et éclaboussures.

PURITO Wonder Releaf Centella Daily Sun Lotion SPF50+PA++++

PURITO
23.90 €

PURITO Wonder Releaf Centella Daily Sun Lotion SPF50+PA++++

Lightweight and moisturizing daily sunscreen with SPF50+ PA++++, the PURITO Wonder Relief Centella Daily Sun Lotion effectively protects against UVA/UVB rays while soothing the skin with Centella Asiatica extract. Formulated without controversial chemical filters, it is suitable for sensitive skin, leaves no white residue, and offers a non-greasy texture perfect for use under makeup.
PURITO

PURITO Wonder Releaf Centella Serum Unscented 60ml

18.90 €
25.90 €
PURITO Wonder Releaf Centella Serum Unscented 60ml, flacon vert et gouttes sur fond clair avec feuilles de centella.Décris l'image en français : visage avec peau hydratée, PURITO Wonder Releaf Centella Serum Unscented 60ml, marque PURITO, sérum.
SALE

PURITO Wonder Releaf Centella Serum Unscented 60ml

PURITO
18.90 €
25.90 €

PURITO Wonder Releaf Centella Serum Unscented 60ml

Unscented soothing serum with 49% Centella Asiatica, the PURITO Wonder Relief Centella Serum Unscented 60ml calms sensitive skin, reduces redness, and strengthens the skin barrier. Enriched with ceramides and peptides, it deeply hydrates, promotes cell regeneration, and improves skin elasticity without irritation. Its vegan formula, free of essential oils and alcohol, is perfect for reactive and blemish-prone skin.
PURITO

PURITO Galacto Niacin 97 Power Essence 60ml

25.90 €
PURITO Galacto Niacin 97 Power Essence 60mlPURITO Galacto Niacin 97 Power Essence 60ml

PURITO Galacto Niacin 97 Power Essence 60ml

PURITO
25.90 €

PURITO Galacto Niacin 97 Power Essence 60ml

Discover the wonderful essence for your skin: PURITO Galacto Niacin 97 Power Essence. A powerful and concentrated formula to revitalize, brighten, and deeply nourish your epidermis. For radiant and luminous skin, this essence quickly became a must-have in your beauty routine. ✔ Highlights: 🌱 Galactomyces: promotes cell renewal and improves skin elasticity. 💡 Niacinamide: brightens the complexion, reduces the appearance of pigmentation spots, and evens out skin texture. 💧 Intense hydration for soft and plump skin. ✨ Improves the skin barrier and protects against external aggressions. 🔍 Reduces the appearance of enlarged pores for a smooth and even complexion. Suitable for all skin types, even the most sensitive. PURITO Galacto Niacin 97 Power Essence easily integrates into your daily routine to reveal a fresh, glowing, and perfectly healthy complexion. Transform the appearance of your skin day after day with this naturally effective essence!
37 products

PURITO

37 products

★ TO GO FURTHER

THE WORLD OF CLEAN VEGAN K-BEAUTY

PURITO, MARY&MAY, DR.CEURACLE — the rigorous vegan K-beauty.

PURITO: the clean beauty vegan Centella Unscented K-beauty brand
★ THE BRAND

PURITO: the clean beauty vegan Centella Unscented K-beauty brand

The full story of PURITO: the birth of Seoul vegan clean, Centella Unscented, and the sensitive-safe philosophy.

READ THE ARTICLE →
PURITO: the Seoul K-beauty vegan Wonder Releaf Centella brand
★ LEARN MORE

PURITO: the Seoul K-beauty vegan Wonder Releaf Centella brand

A deep dive into Wonder Releaf, Galacto-Niacin, and Daily Go-To Sunscreen — the complete PURITO routine.

READ THE ARTICLE →
Korean SPFs 2026: the ultimate guide to the best K-beauty sunscreens
★ THE SPF GUIDE

Korean SPFs 2026: the ultimate guide to the best K-beauty sunscreens

The complete guide to Korean SPFs: where the Daily Go-To Sunscreen PURITO ranks among the best K-beauty SPFs of 2026.

READ THE ARTICLE →

★ YOUR QUESTIONS

PURITO FAQ

Everything you need to know about vegan K-beauty from Seoul.

Which PURITO product to start with?

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The Wonder Releaf Centella Toner is the essential starter: it’s the brand’s bestseller, a soothing and hydrating universal toner. For SPF, the Daily Go-To Sunscreen is the other PURITO must-have.

Centella Unscented vs Wonder Releaf: difference?

+

Centella Unscented is the fragrance-free version, the gentlest, for ultra-sensitive skin. Wonder Releaf Centella has a slight natural scent (but no synthetic fragrance), similar texture. If you react to any fragrance, choose Unscented. Otherwise, Wonder Releaf is also perfect.

Is the Daily Go-To Sunscreen really good?

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Yes, it is one of the most discussed K-beauty SPFs on Reddit/Hwahae for its quality. SPF50+ PA++++, fluid texture, fragrance-free, vegan, affordable price. Ideal for sensitive skin. The "Original" or "Centella Green Level Safe Sun" versions vary slightly — the core idea is the same.

Is PURITO really 100% vegan?

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Yes, all PURITO formulas are vegan and cruelty-free, certified. No animal-derived ingredients, no animal testing. This has been a core identity of the brand since its inception.

Is it suitable for atopic skin / eczema?

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Generally very well tolerated, especially the Centella Unscented range. Fragrance-free, no denatured alcohol, ultra-gentle formulas. To be used as a complement (not a substitute) to medical care for severe atopic skin.

Are PURITO products on Ma Petite Corée authentic?

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Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.