AROMATICA

Aromatica is a Korean aromatherapy brand launched in 2004 by Kim Young-kyun, also known as Jerry Kim, who still leads the company. The idea from day one was simple: everyday skincare made with essential oils instead of synthetic fragrance. The catch is that essential oils are volatile and hard to work with at scale. Rather than hand production over to a contract manufacturer, Aromatica decided to make its products itself. Today the brand formulates and manufactures in its smart factory in Osan, south of Seoul, with its own research lab. It describes itself as an aromatherapy-based scalp and skincare brand, and its range also covers body care and feminine care.

Rosemary is the ingredient that made Aromatica famous around the world. But the brand organizes its range by plant, and each line has its own scent.

• Rosemary: the scalp line, with shampoos, scrubs, a PDRN serum, an ampoule, a conditioner and a 3-in-1 treatment.
• Vitalizing Rosemary: rosemary for face and body, from cleansing oil to firming cream and sunscreen.
• Super Tea Tree: tea tree for oily, blemish-prone skin.
• Glow Vita: orange and neroli for a brighter-looking complexion.
• Quinoa Protein: quinoa protein for weakened hair.
• Soothing Aloe and Reviving Rose: aloe vera to soothe, rose for a gentle cleanse.
• Lavender & Marjoram, Neroli & Patchouli, Lavender & Patchouli: the essential-oil duos behind the body and hair care.

If your scalp gets oily fast, start with the Rosemary Scalp Scaling Shampoo and add the Rosemary Scalp Scrub once a week. If your hair lacks density, look at the Rosemary PDRN Scalp Serum or the Rosemary Root Volumizing Scalp Ampoule. For dry or damaged lengths, the Quinoa Protein line, with the Quinoa Protein Treatment Mask, is your best bet. For the face, oily or blemish-prone skin will love Super Tea Tree, starting with the Super Tea Tree Clarifying Toner. Dry or sensitive skin will get on well with the Reviving Rose Infusion Cream Cleanser and the Soothing Aloe Aqua Cream. If your skin needs more firmness, Vitalizing Rosemary offers the Vitalizing Rosemary Elasticity Ampoule and the Vitalizing Rosemary Firming Cream. For dull skin, try the Glow Vita C Orange & Neroli Toning Serum. For the body, it's really about the scent: lavender and marjoram for the evening with the Serene Lavender & Marjoram Body Wash, or neroli and patchouli with the Embrace Neroli & Patchouli Body Wash. Cosmetic advice, not medical advice.

To round out your routine, browse hair care, body care, cleansers and moisturizers too. If you have oily skin, our oily skin edit helps you compare Aromatica with other Korean brands.

Aromatica's motto fits in one line: “Save the skin, save the planet.” On the skin side, the brand builds its formulas around plants and essential oils, and it says its formulas are vegan, with some ingredients and products COSMOS certified. On the planet side, Aromatica's clear bottles have been made from 100% recycled PET since 2021, a move recognized by Korea's Ministry of Environment. The brand also offers refill packs and refill stations where you bring your own bottle, and it collects empty bottles through its Join the Circle campaign. In 2026, Aromatica earned B Corp certification, which assesses a company's social and environmental impact. The result: minimal bottles, easy-to-read labels and natural scents that change from one line to the next.

On Ma Petite Coree, the most popular Aromatica product in recent months is the Rosemary PDRN Scalp Serum, a rosemary and PDRN serum with an applicator tip that lets you apply it straight onto your scalp. Next comes the Rosemary Scalp Scaling Shampoo Bar, the solid version of the Scalp Scaling shampoo, along with the Rosemary Salt Scrub Shampoo, which scrubs your scalp while you wash. For the body, the Basil & Bergamot Sugar Body Scrub and the big Lemongrass 7 Vita Bodywash win people over with their scents. For the face, the Glow Vita Good Night Cream Orange & Neroli and the Glow Vita Powder Wash Orange & Neroli represent the Glow Vita line. And the Rosemary Hair Thickening Conditioner is the natural partner to the Rosemary shampoo.