THE FACE SHOP
★ HISTORIC K-BEAUTY · SINCE 2003
K-BEAUTY
WHO DEMYSTIFIED KOREA.
THE FACE SHOP is one of the founding brands of the global K-beauty boom, launched in 2003 and now part of LG Household & Health Care. Its promise: accessible, effective, and well-formulated skincare and makeup, featuring star Korean ingredients (rice, ginseng, rice water, cica). It is the brand through which millions of people discovered the Korean routine — and it continues to release best-sellers.
★ THE FACE SHOP DNA
ACCESSIBLE K-BEAUTY, FORMULATED BY A GIANT
LG’s R&D power put to everyday use.
Backed by LG Household & Health Care, one of the two Korean cosmetic giants, THE FACE SHOP develops reliable, tested, and affordable formulas. The brand popularized K-beauty codes in the West: multi-step routines, sheet masks, BB creams, scrubs with food-based ingredients.
✦ PILLAR 01
RICE WATER
Fermented rice extract hydrates, brightens, and softens. The star of the Rice & Ceramide range, one of the brand’s bestsellers.
✦ PILLAR 02
CHIA SEED & YEHWADAM
Targeted anti-aging care and long-lasting hydration. The Yehwadam line draws from plum blossom and ginseng for a plumping effect.
✦ PILLAR 03
SHEET MASKS
Real Nature Face Masks are essentials: one mask, one active ingredient (avocado, aloe, rice, honey…), in a very accessible format.
A brand that has nothing to prove and everything to offer: well-made K-beauty, without gimmicks, at the right price.
★ THE SIGNATURE RANGES
THE 3 RANGES TO KNOW
Skincare, makeup, masks: a bestseller in every category.
RICE & CERAMIDE
Radiance & hydration
The iconic Rice Water Bright Cleansing Foam gently cleanses while brightening. A global bestseller for over 15 years.
REAL NATURE MASKS
Affordable sheet masks
The Real Nature Face Masks: a weekly format, a different active ingredient in each mask (avocado, aloe, rice, honey, mugwort). The ultimate gateway to K-beauty.
YEHWADAM
Hanbang anti-aging
The brand's premium range, based on plum blossom and ginseng. The Yehwadam Heaven Grade Ginseng Cream is the luxury option for everyday use.
★ THE COMPLETE COLLECTION
DISCOVER THE ENTIRE COLLECTION
THE FACE SHOP
From Rice Water Bright Cleanser to Real Nature masks, find THE FACE SHOP essentials imported directly from Seoul, with no customs fees.
★ TO GO FURTHER
THE ACCESSIBLE K-BEAUTY UNIVERSE
Rice, indulgent ingredients, hanbang: the K-beauty brands that popularized Korea.
MISSHA: the pioneering K-beauty brand of the Time Revolution cushion
MISSHA is the other historic accessible K-beauty brand: launched around the same time, with the same promise of value and effectiveness.
READ THE ARTICLE →
BEAUTY OF JOSEON: the K-beauty brand reinventing royal hanbang
Rice and ginseng: Beauty of Joseon explores the same hanbang heritage as the Yehwadam line, with a minimalist spirit.
READ THE ARTICLE →
COSRX: the minimalist K-beauty brand with the cult snail mucin
COSRX is the other major accessible K-beauty brand: minimalist formulas, targeted ingredients, gentle prices.
READ THE ARTICLE →★ YOUR QUESTIONS
THE FACE SHOP FAQ
Everything you need to know about the accessible K-beauty brand by LG.
Which THE FACE SHOP product to start with?
The Rice Water Bright Cleansing Foam. It’s the brand’s historic bestseller, a gentle rice water cleanser that removes makeup without tightness and leaves skin radiant. A perfect entry point to K-beauty.
Who is this brand for?
For everyone. THE FACE SHOP covers daily skincare, basic makeup, and masks. It’s the ideal brand when you’re starting K-beauty or want to complete a routine without breaking your budget.
Are the Real Nature sheet masks worth it?
Yes, these are K-beauty staples. Individual format, affordable price, a different active ingredient per mask to target your daily need (hydration, radiance, soothing). Perfect for testing before buying a serum.
What’s the difference between Rice Water and Yehwadam?
Rice Water is the accessible daily range (radiance & hydration). Yehwadam is the premium hanbang line (targeted anti-aging, ginseng, plum blossom). Choose according to your age and budget.
Suitable for sensitive skin?
Yes, several ranges are designed for reactive skin: masks with cica, aloe, or chamomile soothe. As always, do a patch test on your inner elbow before first use.
Are THE FACE SHOP products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.