Apply The Gentle For Men Anti-Aging Skin lotion morning and evening after cleansing your face. Pour a small amount into the palm of your hand, then gently pat it over your entire face and neck, focusing on marked areas (forehead, eye contour, nasolabial folds). Let it absorb for a few seconds before applying your usual moisturizer or anti-aging treatment. For optimal effect, include it in a regular routine, even on non-shaving days.