GIVERNY
★ K-BEAUTY MAKEUP · SOFT GIRL
MAKEUP
SOFT, MILKY, RADIANT.
GIVERNY is the quintessential K-beauty soft girl makeup — a milky, gentle world inspired by Monet’s gardens. The brand has made its mark with two icons: the Milchak Lip Cream, an ultra-comfort tinted balm, and the Milchak Glow Cushion, with a translucent glow finish. Silky finishes, milky shades, pastel packaging — the soft K-beauty aesthetic.
★ THE GIVERNY SIGNATURE
MILCHAK, THE ICONIC MILKY FINISH
Creamy texture, glowing veil, milky pigments.
GIVERNY revolves around a Korean word: Milchak, which means a soft, milky, silky finish. Each flagship product expresses this idea — on lips, complexion, and cheeks. Here are the 3 signature pillars.
✦ PILLAR 01
MILCHAK MILKY FINISH
The signature: a milky veil, neither matte nor glossy, that gives a natural "peach skin" effect. This is what makes GIVERNY products recognizable when worn.
✦ PILLAR 02
CREAMY TEXTURES
All formulas — Lip Cream, Glow Cushion — favor a melting and comfortable texture. No tightness, no plastic effect, silky glide on skin and lips.
✦ PILLAR 03
SOFT GIRL SHADES
Signature milky palette: powdered pinks, warm nudes, diluted corals. Shades designed for light to medium Korean skin tones, which also flatter European complexions.
Three pillars, one obsession: the milky finish that enhances without weighing down. This is GIVERNY's definition of soft makeup.
★ THE SIGNATURE RANGES
THE 3 ICONIC RANGES
Lips, complexion, light touch: the GIVERNY essentials.
MILCHAK LIP CREAM
Milky tinted balm
The absolute icon. The Milchak Lip Cream is a creamy tinted balm, silky milky finish — nude pink, soft coral, powder pink shades. The globally viral GIVERNY bestseller.
MILCHAK GLOW CUSHION
Milky glow finish cushion
The Milchak Glow Cushion applies a translucent milky veil — buildable medium coverage, soft glow finish, immediate peach skin. The soft cushion reference.
MILCHAK BLUSH
Milky cream blush
The Milchak Blush features the signature finish on the cheek — cream texture, milky pink shades, instant blend on the skin. The soft girl blush gesture in one product.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
GIVERNY BELOW
From Milchak Lip Cream to Milchak Glow Cushion, find all authentic GIVERNY products — imported directly from Seoul, with no customs fees.
GIVERNY Dewy Glassy Cushion 13gX2 (Main Product + Refill) ..
GIVERNY Milchak Sensitive Mascara Volume
★ TO GO FURTHER
THE SOFT KOREAN MAKEUP UNIVERSE
GIVERNY, MILK TOUCH, ETUDE — the milky and glow K-beauty makeup.
MILK TOUCH: K-beauty makeup cushion glow velvet matte rice
MILK TOUCH shares with GIVERNY the obsession with milky finish, cushion glow, and soft girl aesthetics.
READ THE ARTICLE →
ETUDE: K-beauty makeup cute girly Cloud Filter Dear Darling
ETUDE, the K-beauty makeup pioneer, shares the playful world and milky palette of Korean women.
READ THE ARTICLE →
ESPOIR: the K-beauty makeup brand Amorepacific cushion
ESPOIR elevates the Korean cushion to luxury — another must-know reference for a glowing complexion.
READ THE ARTICLE →★ YOUR QUESTIONS
GIVERNY FAQ
Everything you need to know about K-beauty soft girl makeup.
Which GIVERNY product should I start with?
The Milchak Lip Cream is the icon to try first — ultra-comfort tinted balm, milky finish, flattering shades. For the complexion, follow with the Milchak Glow Cushion.
Is the Milchak Lip Cream matte or glossy?
Neither — it has a silky milky finish, halfway between a comfort balm and a creamy lipstick. Medium pigmentation, no plastic effect, comfortable to wear all day without drying out.
What coverage does the Glow Cushion provide?
Coverage is medium and buildable. One layer for a fresh, milky glow, two layers for a more even complexion. The finish remains glowing, never matte — the typical peach skin effect of the brand.
Is GIVERNY suitable for dry skin?
Yes, especially. The creamy textures and glow finish flatter dry to normal skin. Very oily skin will prefer to set the cushion with a light powder.
Which shade of Milchak Lip Cream should I choose?
The soft pink and coral nudes are bestsellers — they flatter all skin tones. For a lighter pink skin effect, choose a Milky Pink; for medium skin tones, a nude with a raspberry pink tint lasts better.
Are GIVERNY products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Each product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.