ESPOIR

Espoir is a Korean makeup brand. It belongs to the Amorepacific group, South Korea's large beauty group, which lists Espoir among its subsidiaries in its recent results. The group presents it as a makeup brand, and that is what you see in its selection: base makeup, plus products for the cheeks, lips, eyes and brows.

People search for it in several ways, such as "espoir makeup", "espoir cosmetics" or "espoir korea". It is always the same brand. At Ma Petite Coree, the Espoir page brings together its cushions, foundations, blushes, highlighters, lip tints and lipsticks, eye pencils and sunscreens.

The series names make it easier to find your way. These are the families you will come across at Ma Petite Coree:

• Be Glow: a glowy base, with the Be Glow Foundation, the Be Glow Stick Foundation, the Be Glow Stick Radiance and the Be Glow Stick Shading.
• Be Velvet: cushions like the Pro Tailor Be Velvet Cover New Glass Cushion and the Bevelvet Sebumcut Cooling Cushion.
• Water Splash: sunscreens, such as the Water Splash Sun Cream Fresh, the Water Splash Sun Cream Tone Up Lasting and the Water Splash Sun Serum.
• Tone Pairing: the Tone Pairing Highlighter, the Tone Pairing Cheek and the Tone Pairing Contour Palette.
• Couture Lip Tint: the Couture Lip Tint Glaze and the Couture Lip Tint Fitting Blur, lip tints in bottles with an applicator.
• Nowear: the Nowear Lipstick Volume Matte and Nowear Lipstick Balming Glow lipsticks.
• The Brow: brow pencils, such as The Brow Easy Shaping Pencil.

Start with the base you want. For a base that is easy to touch up during the day, a cushion like the Silk Skin Layer Cushion is handy. For a foundation you dose yourself, pick a liquid foundation or a stick, like the Be Glow Stick Foundation.

If your skin gets shiny easily, the name of the Bevelvet Sebumcut Cooling Cushion points to oil control and a cooling feel. For a natural look on the lips, without a heavy finish, a light tint or a balm like the Bare Glow Lip Balm may be enough. These are makeup tips, not medical advice.

For shades, always check the photos and the colors offered on each product page, since they vary from product to product. If you hesitate between two textures, choose the one that seems easiest to apply in the morning.

You can also read our article makeup: the Korean makeup brand from Amorepacific. To compare with other makeup brands, take a look at HERA, ROMAND or 3CE.

When you look at the photos, the packaging stands out first. The cushions come in red, white, silver or lavender compacts, the sticks come in a pale pink case, and the lip tints are bottles with an applicator. The selection leans on base makeup: liquid foundations, cushions, sticks and highlighters.

Espoir does not stop at base. You also find eye and brow pencils, a makeup primer, a powder and a fixer to keep makeup in place, and sunscreens that fit the morning routine. The idea is simple: build a full look with a single brand.

For base, start with the Pro Tailor Be Velvet Cover New Glass Cushion, a cushion in a red compact, or the Dewlike Jello Tone Up Cushion, in its round lavender compact. For a liquid foundation, look at the Be Glow Foundation. To light up the cheekbones, there is the Be Glow Stick Radiance in stick form and the Tone Pairing Highlighter in a compact.

For eyes and lips, the Eye Opening Pencil, the Real Eye Aegyosal Stick and the Eye Core Palette let you work on the eyes, while the Couture Lip Tint Glaze and the Iconic Lip Stain take care of the lips. If you want a primer, look at the Make Up Bonding Primer. For cheeks and base, also take a look at the Blur Wear Blush and the Derma Cover Blemish Balm.