EIOM

EIOM (이옴 in Korean) is a South Korean skincare brand run by the company NewSelect (뉴셀렉트). It describes itself as a "microbiome derma solution that restores skin balance": derma skincare built around the skin microbiome, the community of microorganisms that live on the surface of your skin. Its starting point fits in one word: balance.

In Korea, EIOM sells at Olive Young and on Musinsa, and since August 2026 in Chicor stores and online, the beauty chain of the Shinsegae group. The brand also sells outside Korea, including on Amazon and on Qoo10 in Japan. At Ma Petite Coree, it arrives with its four ranges: Trouble, Pantheome, Botide and Zero Sugar.

Trouble is EIOM's flagship range, made for oily, blemish-prone skin. It's built on Tea Tree Biome, based on tea tree, and Control Bio 95, two ingredients developed by the brand. You'll find patch masks that dry on the skin while they lift oil, two serums, toner pads, a toner, a wash-off exfoliator, a cleansing mask and a body wash for your back and chest. The Mild Jelly Cleanser and the Pore Shot 200 Pimple Patch round out the routine.

• Pantheome: the hydration and skin barrier range for sensitive skin, with panthenol, ectoin and centella: a foaming serum, a balm and a cream sheet mask.
• Botide: EIOM's plumping care, first launched for North America in 2026. Botide is the brand's own complex of peptides and low-molecular collagen, and some products add NAD. At Ma Petite Coree: a lip serum, a jelly mask and eye patches.
• Zero Sugar: the radiance range, built around anti-glycation and Zero Sugar Biome, a carnosine-based ingredient developed by EIOM: a peel-off mask and a jelly serum that doubles as a quick mask.

• Oily, blemish-prone skin: Trouble Control Pad then Trouble Targeting Serum every day, and a patch mask once or twice a week. The Trouble Yogo Pack Cleanser, with clay and salicylic acid, helps clear out pores.
• Combination skin with small, recurring bumps: Trouble Balancing Toner and Trouble Biome Clearing Serum, lighter and focused on skin balance.
• Back and chest: Trouble Clearing Body Cleanser, with salicylic acid and tea tree.
• Sensitive or tight skin: Mild Jelly Cleanser with panthenol, Pantheome Shake Bubble Serum then Pantheome Barrier Fitting Balm. If your skin is dry, add the Pantheome Repair Cream Mask.
• Skin that lacks bounce: Botide NAD+ Plumping Jelly Mask, Botide Plumping Hydrogel Eye Patch for the eye area and Botide NAD+ Plumping Lip Serum for your lips.
• Dull skin: Zero Sugar Smoothie Pack Serum every day and Zero Sugar Glycare Peel Off Mask twice a week.

Several Trouble products contain acids, so don't stack the Red Shot, the Yogo Pack and other exfoliators on the same day. Cosmetic advice, not medical advice: if in doubt, patch test a new product on a small area first.

To compare with other Korean skincare, browse our serums, masks, cleansers, toners and exfoliators, or our picks for acne-prone skin, oily skin and sensitive skin. If EIOM's approach speaks to you, also check out COSRX, SOME BY MI, CELIMAX, DR.G, AESTURA and TORRIDEN.

Plenty of products for blemish-prone skin rely on one strong active to fight one problem. EIOM starts from another idea: according to the brand, recurring breakouts, excess oil or tight, uncomfortable skin often come from a skin ecosystem that has lost its balance. Rather than only chasing today's issue, it aims to bring your skin back into balance over time.

In practice, most of its formulas contain lactobacillus ferments, the brand's key ingredient, paired with well-known actives: niacinamide, panthenol, salicylic acid (BHA), centella asiatica or zinc PCA. EIOM has also developed its own complexes, which it prints on its packaging: Tea Tree Biome and Control Bio 95 for the Trouble range, Botide for plumping care and Zero Sugar Biome for radiance. The textures are made to feel good every day: watery gels, foams, jellies and masks that hug the face.

EIOM is new at Ma Petite Coree, so here's where to start. The brand presents its patch masks as its signature products. The Trouble Biome Patch Mask, made with Tea Tree Biome, goes on like a sheet mask and dries in about 40 minutes, lifting oil and impurities as it does. The Trouble Patch Mask, made of bio-cellulose, works the same way: the brand calls it "home scaling", a pore clean-up you do at home.

For every day, pair the Trouble Control Pad, soaked in salicylic acid and gluconolactone, with the Trouble Targeting Serum, a gel serum with niacinamide and zinc PCA. Keep the Pore Shot 200 Pimple Patch handy for a single spot: each patch carries 200 micro-tips that dissolve into the area. Once or twice a week, the Trouble Red Shot 20 Cleaner exfoliates in 30 seconds before you rinse. On the new side, the Botide range grew in September 2026 with the Botide NAD+ Plumping Lip Serum, and the Botide NAD+ Plumping Jelly Mask is a jelly mask with NAD and peptides.