AESTURA

AESTURA is the dermocosmetic brand of Amorepacific, the Korean beauty group. Its story starts long before the AESTURA name: the brand describes itself as the heir of Pacific Pharma, the pharmaceutical company founded in 1982. From that background, AESTURA kept one habit: working closely with dermatologists. Its first products were sold in Korean hospitals and dermatology clinics, and, according to the brand, the Atobarrier cream, now Atobarrier 365, launched there in 2008. Patients liked it, but they had to see a doctor to buy it. So in 2018, AESTURA brought the cream to Olive Young, Korea's largest health and beauty chain. According to Amorepacific, Euromonitor International's 2025 ranking (based on 2024 sales) puts AESTURA at No. 1 for dermocosmetic facial care sales in South Korea. According to the brand, the name comes from the English word "estuary", from the Latin "aestuarium". For the brand, it's the image of a river meeting the sea, just as pharmacy meets beauty.

According to the brand, when AESTURA moved beyond hospitals, it reworked its lines for daily use and added "365" to their names, short for "Daily Derma Solution", according to the brand. At Ma Petite Coree, you'll find five of them:

• Atobarrier 365: the hydrating line with DermaON capsules and ceramides, for dry, sensitive skin. It's the most complete: cleansing milk, toner, lotion, essence, ampoule, mist, creams and body care.
• Theracne 365: a line for blemish-prone skin, with a foam cleanser, toner, serum and a light moisturizer.
• Regederm 365: capsule-based firming care for sensitive skin showing signs of aging.
• A-Cica 365: a soothing pH 4.5 line for sensitive skin prone to redness.
• Derma UV 365: SPF 50+ sunscreens for sensitive skin.

If your skin is dry and tight, start with the Atobarrier 365 line: the Atobarrier 365 Cream, the Atobarrier 365 Lotion for a lighter texture, and the Atobarrier 365 Hydro Cera-HA Ampoule when your skin needs more hydration. For your body, pick the Atobarrier 365 Body Lotion or the Atobarrier 365 Body Cream. If your skin is combination to oily but sensitive, the Atobarrier 365 Hydro Soothing Cream or its 80 ml size gives fresher hydration. For blemish-prone skin, the Theracne 365 line starts with the Theracne 365 Clear Deep Cleansing Foam. If your skin turns red easily, look at the A-cica 365 Soothing Relief Serum pH4.5 and the Acica 365 Cooling Relief Pad pH 4.5. For mature skin, Regederm 365 is the best fit. And every morning, finish with a Derma UV 365 sunscreen such as the Derma UV365 Barrier Hydro Mineral Sunscreen.

The whole brand is on our page. You can also browse our moisturizers, our sunscreens or our sensitive skin edit to compare AESTURA with other Korean brands, from fellow barrier-care names to gentle everyday skincare.

AESTURA doesn't talk about "perfect skin". It talks about sensitive skin, which it defines as skin with a weakened barrier. So its products focus first on hydrating and supporting that barrier. Its best-known technology is DermaON: patented moisturizing capsules, rich in ceramides, which the brand designed after the skin's own natural lipids. You'll find them across the whole Atobarrier 365 line, from cream to mist. AESTURA also draws on Amorepacific's research and on a network of Korean dermatologists who share what they see in sensitive skin. The result is simple formulas, easy-to-spot white and blue packaging, and textures made for daily use, even on skin that reacts quickly.

Over the past few months, the AESTURA products our customers picked most were the Regederm365 Skin Tightening Capsule Serum, the Atobarrier 365 Hydro Soothing Cream and, of course, the Atobarrier 365 Cream. The Regederm365 Intensive Lifting Capsule Cream rounds out the Regederm 365 routine. For light hydration, the Atobarrier 365 Capsule Toner and the Atobarrier 365 Cream Mist slip easily into any routine. And in summer, the Derma UV365 Red Calming Tone-Up Sunscreen suits skin that flushes easily.