SU:M37
★ LUXURY K-BEAUTY · NATURAL FERMENTATION
WATER.
FERMENTATION.
TIME.
SU:M37° (pronounced "Sum thirty-seven") is the Korean house of natural fermented skincare, created by LG Household & Health Care. Its name says it all: "SU" for water, "37°" for the ideal fermentation temperature of microorganisms. More than 80 plants, flowers, and fruits are fermented for hundreds of days to release bioavailable, concentrated, living active ingredients. A patient, sensory, premium K-beauty.
★ THE SU:M37° SIGNATURE
NATURAL FERMENTATION, THE HEART OF THE BRAND
One philosophy only: let time transform plants into living actives.
SU:M37° rejects synthetic preservatives and synthetic actives in favor of a long process: multi-strain natural fermentation of over 80 plant ingredients. The result is concentrated in Cinétiol®, the in-house fermented complex that nourishes all the ranges. Here are the 3 pillars of this signature.
✦ PILLAR 01
CINÉTIOL®
The brand’s signature fermented complex: a concentrate of plant extracts and microorganisms fermented together for 365 days to release amino acids, peptides, and antioxidants. The heart of the Secret Programming Essence.
✦ PILLAR 02
80+ FERMENTED PLANTS
Lotus, ginseng, peony flower, Korean fruits: over 80 plant ingredients are selected and then fermented together. Each season, the brand adjusts the composition according to the skin’s needs.
✦ PILLAR 03
ZERO SYNTHETIC PRESERVATIVES
Fermentation acts as a natural preservative. SU:M37° formulates without parabens, denatured alcohol, mineral oil, or artificial coloring: purity is claimed as its signature.
Time as an asset, fermentation as a method, purity as a requirement: SU:M37° is the most patient luxury K-beauty brand on the market, unique within the Amorepacific/LG galaxy.
★ THE SIGNATURE RANGES
THE 3 ICONIC RANGES
From iconic essence to top tier anti-aging: choose your range according to your goal.
01
SECRET PROGRAMMING
The signature fermented essence
The historic range. The Secret Programming Essence with 80+ fermented plants is the brand’s absolute bestseller: a sensory concentrate that brightens, plumps, and smooths in one step.
02
WATER-FULL
Long-lasting hydration
Dedicated to thirsty skin, the Water-full line focuses on hydrating fermented actives (algae, aquatic flowers) for water-filled, plumped, and comfortable skin.
03
LOSEC SUMMA
Top tier anti-aging
The most precious range of the house. Losec Summa Elixir concentrates the rarest fermented actives to target deep wrinkles, firmness, and density — the pinnacle of SU:M37°.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
SU:M37° BELOW
From the iconic Secret Programming Essence to the Water-full and Losec Summa treatments, find all SU:M37° skincare products naturally fermented — imported directly from Seoul, with no customs fees.
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SU:M37
68.90 €
SU:M37 Fermentalift boosting toner 150ml
Discover revitalized skin with the SU:M37 Fermentalift Boosting toner. Enriched with fermented ingredients, this toner is designed to improve your skin's texture and maximize the effectiveness of the treatments applied afterward. Its unique formulation quickly penetrates to hydrate, soothe, and prepare the skin to receive all the benefits of your skincare routine.
✔ Highlights:
🌿 Fermented ingredients: improve skin elasticity and fight signs of aging.
💧 Intense hydration: retains moisture for soft and plump skin.
✨ Quickly penetrates: prepares the skin to absorb other treatments more effectively.
🔍 Refines skin texture: softens and smooths the surface for an even complexion.
🧖♀️ Suitable for all skin types, even sensitive skin.
Incorporate the SU:M37 Fermentalift Boosting Toner into your routine for radiant, firm, and vital skin. Let your skin enjoy the benefits of natural fermentation for renewed beauty every day!
SU:M37
88.90 €
SU:M37 Secret Essence 80ml
Discover the revitalizing power of SU:M37 Secret Essence 80ml. Formulated to infuse your skin with intense hydration and carefully selected fermented ingredients, this essence visibly improves your skin's radiance and firmness while strengthening its protective barrier.
✔ Highlights:
🌱 Firmly fermented: enriched with natural fermented ingredients that revitalize and energize your skin.
💧 Intense hydration: provides deep hydration for softer, plumper skin.
✨ Natural glow: improves skin texture and tone, revealing a natural and luminous glow.
🛡️ Strengthens the skin barrier: boosts the skin's natural defenses to protect it from external aggressions.
🌿 Suitable for all skin types, even the most sensitive, thanks to its gentle and natural ingredients.
Incorporate SU:M37 Secret Essence into your daily routine to transform your skin day by day. You will be captivated by its transformative power that makes skin soft, radiant, and visibly younger. A must-have for radiant, healthy skin!
SU:M37
57.90 €
SU:M37 Microactive Powder Wash 60g
Discover innovative cleansing with the SU:M37 Microactive Powder Wash. This unique formula transforms your skincare routine into a moment of pure softness, deeply cleansing while preserving your skin's natural balance. Suitable for all skin types, it leaves your complexion bright and revitalized.
✔ Highlights:
🌿 Active enzymes: eliminate impurities and dead cells for a radiant complexion.
💧 Microactive action: penetrates deeply for optimal cleansing without irritation.
✨ Powder texture that transforms into a rich and creamy foam.
🔍 Minimizes the appearance of pores and refines skin texture.
🧼 Gentle and respectful, ideal even for sensitive skin.
Perfect for daily use, SU:M37's Microactive Powder Wash illuminates your skin from the first use, offering you an unparalleled sensory experience. Adopt it for a clean, soft, and radiant result day after day!
SU:M37
46.90 €
SU:M37 Microactive Super Matcha Pore Mask 100ml
Refresh your skin deeply with the SU:M37 Microactive Super Matcha Pore Mask 100ml. Formulated with high-quality matcha green tea, this mask unclogs pores while remaining gentle on the skin. Its creamy and easy-to-apply texture makes each use pleasant and effective.
✔ Highlights:
🍵 Superactive Matcha: rich in antioxidants, it purifies and revitalizes the skin.
🌬️ Reduces excess sebum and visibly tightens pores.
✨ Leaves the skin soft, smooth, and non-greasy.
🌟 Perfect for a radiant complexion and visibly healthier skin.
🔹 Suitable for all skin types, even sensitive skin.
Incorporate this mask into your routine for refreshed, purified, and vibrant skin. A true must-have to pamper your skin and achieve a luminous complexion day after day!
SU:M37
38.90 €
SU:M37 Microactive Pink Vitamin Bubble Tox Mask 4ml (14 sheet )
Revitalize your skin with the SU:M37 Microactive Pink Vitamin Bubble Tox mask. Each sheet is full of energizing bubbles and vitamins to awaken your complexion and reveal radiant, healthy skin. This innovative mask offers a unique sensory experience while deeply purifying and nourishing the skin.
✔ Highlights:
🍓 Pink vitamin complex: energizes and brightens the skin for a visible glow.
🌬️ Oxygenated bubbles: promote nutrient absorption and leave the skin fresh and invigorated.
✨ Deep cleansing: removes impurities and reduces the visibility of pores for smoother skin.
🌸 Suitable for all skin types, even sensitive skin, without risk of irritation.
👩🔬 Dermatologically tested to ensure maximum effectiveness while respecting your skin.
Perfect for revitalizing your skin at any time, this bubble mask brings freshness and radiance in one step. Make it your beauty ally for radiant skin day after day!
SU:M37
73.90 €
SU:M37 LosecSumma Foam Cleanser 200ml
Discover a luxurious cleansing experience with the SU:M37 Rosic Summa cleansing foam. Formulated to remove impurities, makeup, and excess sebum while respecting the skin’s natural balance, this creamy foam leaves your face perfectly clean and refreshed.
✔ Highlights:
🌸 Formula enriched with rose extracts: soothes and revitalizes for a radiant complexion and a fresh feeling.
💦 Creamy texture: transforms into a rich foam that deeply cleanses without drying out the skin.
🌟 Evens skin tone and visibly reduces the appearance of imperfections.
😉 Perfect for all skin types, even the most sensitive.
🌿 Naturally fermented ingredients that support cell renewal and skin softness.
Incorporate this cleanser into your daily routine to reveal bright, healthy skin day after day. A daily caress for your face!
SU:M37
220.90 €
SU:M37 LosecSumma Repair Eye Cream 25ml
Discover the SU:M37 Rosic Summa Repair eye contour cream, an exceptional treatment to enhance your gaze. This revitalizing cream is specially formulated to firm and brighten the delicate skin around your eyes while reducing the appearance of wrinkles and dark circles.
✔ Key benefits:
🌸 Damascus rose-based formula: rich in antioxidants, it revitalizes and soothes the fragile skin around the eyes.
🌿 Natural fermented ingredients: boost skin elasticity and hydration for a younger, more rested look.
✨ Melting, lightweight texture: absorbs quickly without leaving a greasy residue, perfect for daily use.
🔍 Visibly reduces signs of fatigue and under-eye puffiness for a radiant gaze.
🧴 Suitable for all skin types, even the most sensitive, thanks to its gentle and effective formulation.
Incorporate this refined treatment into your beauty routine for visible results day after day. Your eyes will regain their freshness and natural radiance!
SU:M37
155.90 €
SU:M37 Fermentalift 3-piece set
Discover the premium care for your skin with the SU:M37 Fermentalift three-step set. This luxurious box uses the power of fermented ingredients to revitalize and rejuvenate your skin, giving you a radiant and glowing complexion.
✔ Highlights:
🌿 Natural fermentations: boost skin elasticity and firmness for a visibly younger appearance.
💧 Intense hydration: the innovative formula deeply hydrates, leaving the skin soft and silky.
✨ Firming effect: helps reduce the appearance of wrinkles and fine lines for visibly rejuvenated skin.
🔍 Improves skin texture: refines skin grain and evens out complexion for a natural glow.
🧴 Suitable for all skin types, even the most delicate, thanks to carefully selected ingredients.
Incorporate this set into your daily routine to strengthen and revitalize your skin. An essential luxury for timeless beauty!
SU:M37
115.90 €
SU:M37 Fermentalift Defining Serum 50ml
Firm and revitalize your skin with the SU:M37 Fermentalift Defining Serum 50ml. Thanks to a formula enriched with fermented ingredients, this serum targets signs of aging for firmer and more radiant skin, while being gentle on sensitive skin.
✔ Highlights:
🧬 Natural ferments: improve skin elasticity and stimulate cell regeneration.
🌟 Anti-aging complex: reduces the appearance of wrinkles and fine lines for visibly younger skin.
💦 Intense hydration: keeps skin nourished and supple throughout the day.
🌿 Gentle formula: ideal for sensitive skin, without irritation.
🔬 Advanced technology: optimizes firmness and redefines facial contours.
Adopt the SU:M37 Fermentalift Defining Serum in your daily beauty routine for firmer, glowing, and rejuvenated skin. A true ally to enhance your complexion!
SU:M37
88.90 €
SU:M37 Secret Essence 80ml Set
Revitalize your skin with the SU:M37 Secret Essence 80ml set, the perfect elixir for radiant and hydrated skin. Composed of exceptional fermented ingredients, this treatment penetrates deeply to provide lasting hydration while improving the texture and natural radiance of your skin.
✔ Highlights:
🌿 Fermented formula: optimizes nutrient absorption for revitalized and lively skin.
💧 Intense hydration: boosts the skin's hydration level, leaving a lasting fresh sensation.
✨ Tightens and refines skin texture, for a visibly smooth and luminous complexion.
🔍 Improves skin elasticity and reduces the appearance of wrinkles and fine lines.
🧴 Lightweight and non-sticky, it is suitable for all skin types, including sensitive skin.
Incorporate this essential treatment into your beauty routine to reveal a radiant complexion full of vitality day after day. An essential choice to enhance your skin with irresistible softness and luminosity!
SU:M37
91.90 €
SU:M37 Water-full Marine Relief Gel Cream 50ml
Discover a new wave of freshness with the SU:M37 Water-full Marine Relief cream-gel. This lightweight cream, enriched with powerful marine extracts, provides deep and restorative hydration, ideal for revitalized and radiant skin.
✔ Highlights:
🌊 Marine extracts: intensely nourish, delivering long-lasting hydration.
💦 Gel-cream texture: light and refreshing, it absorbs quickly without a greasy feel.
🍃 Reduces redness: soothes and calms irritated skin for an even complexion.
🌟 Increases skin elasticity: strengthens the skin barrier and minimizes the appearance of wrinkles.
❄️ Immediate refreshing effect: perfect for revitalizing tired and stressed skin.
Suitable for all skin types, this cream-gel is the ideal ally for visibly softer and more luminous skin. Add it to your beauty routine for a feeling of freshness and comfort day after day!
SU:M37
39.90 €
SU:M37 Secret Multi Balm 7g
Discover the Secret Multi Balm SU:M37, a multifunctional balm designed to revitalize and intensely hydrate your skin. Formulated with natural fermented ingredients, this delicate balm offers a complete solution to improve your skin's texture, reduce visible signs of aging, and provide long-lasting hydration. Thanks to its creamy texture, it applies easily and absorbs quickly without leaving a greasy residue.
✔ Highlights:
🌿 Fermented ingredients: increase skin elasticity and improve its texture.
💧 Deep hydration: the rich formula provides intense hydration that lasts all day long.
✨ Versatile: ideal for the face, lips, or specific dry areas of your body.
🔍 Reduces the appearance of fine lines for visibly younger skin.
🧴 Compact size: convenient to carry everywhere for quick and effective daily care.
Perfect for daily use, the Secret Multi Balm SU:M37 is a valuable ally for soft, radiant, and revitalized skin at any time of the day. Give your skin the expert care it needs!
SU:M37
152.90 €
SU:M37 Secret Essence 150ml
Discover the secret to radiant skin with SU:M37 Secret Essence 150ml. This legendary care revitalizes and rebalances your skin thanks to its unique formula, derived from natural fermentation. A true beauty elixir that transforms your complexion daily, offering hydration and radiance from the first use.
✔ Highlights:
🌾 Natural Fermentation: improves nutrient absorption for optimal effectiveness.
📈 Rebalances and Revitalizes: restores the skin's natural glow and vitality.
🌿 Soothing Formula: perfect for calming stressed and tired skin.
💧 Intense Hydration: keeps skin soft, supple, and well hydrated throughout the day.
✨ Light Texture: penetrates quickly without weighing down or leaving residue.
🔄 Repairs and Protects: strengthens the skin barrier against external aggressions.
Ideal for all skin types, SU:M37 Secret Essence fits perfectly into your daily routine. It promotes a luminous and even complexion, revealing healthy and radiant skin, day after day.
SU:M37
84.90 €
SU:M37 Microactive Repair Serum 50ml
Reveal the natural beauty of your skin with the Microactive Repair Serum from SU:M37, a revolutionary treatment designed to deeply repair and revitalize. Formulated to incorporate advanced technologies, this lightweight serum quickly penetrates to give your skin a younger, brighter, and revitalized appearance.
✔ Highlights:
🌱 Microactive Technology: optimizes the absorption of active ingredients for maximum effectiveness.
💧 Intense hydration: rebalances moisture and leaves the skin soft and supple.
🔬 Deep repair: targets signs of aging to smooth fine lines and improve elasticity.
✨ Radiance booster: enhances the skin's natural brightness for a radiant complexion.
🛡️ Antioxidant protection: fights environmental aggressors to preserve your skin's youth.
Transform your beauty routine with the Microactive Repair Serum from SU:M37 and discover visibly smoother, firmer, and healthier-looking skin. A must-have for anyone seeking a high-performance and innovative treatment!
SU:M37
120.90 €
SU:M37 Time Energy Moist Soothing Barrier Care 2-piece set
Discover the ultimate soothing care with the SU:M37 Time Energy Moist Soothing Barrier Care 2-piece set. This powerful duo is formulated to restore hydration and strengthen the skin barrier, ensuring soft and resilient skin.
✔ Highlights:
🔬 Time Energy Technology: optimizes skin vitality and protects it from external aggressions.
🌱 Natural fermented ingredients: soothe and intensely nourish the skin, preserving its natural radiance.
🌟 Strengthens the skin barrier: improves skin resilience against environmental stress factors.
💦 Long-lasting hydration: ensures unparalleled comfort throughout the day without any heavy feeling.
🌸 Silky and absorbent texture: ideal for all skin types, including the most sensitive.
Transform your skincare routine with the SU:M37 set that offers soothed, hydrated, and radiant skin. An essential to preserve the youth and beauty of your epidermis!
SU:M37
34.90 €
SU:M37 Secret Rice Nuruk Peeling to Foam Cleanser 120g
Discover a complete cleansing treatment with the SU:M37 Secret Rice Nuruk Peeling to Foam Cleanser 120g. Formulated with Rice Nuruk, this innovative cleanser offers gentle exfoliation to reveal radiant and healthy skin. It transforms into a creamy foam that effectively removes impurities while preserving your skin's natural hydration.
✔ Highlights:
🌾 Rice Nuruk: gently exfoliates and improves cell renewal for luminous skin.
🌀 Foaming texture: transforms into a rich and creamy foam for deep cleansing.
💦 Hydration: preserves the skin's natural hydration and leaves it soft.
🍃 Natural and respectful: ideal for minimizing irritation while cleansing.
🌟 Refines skin texture: visibly reduces the appearance of pores and improves radiance.
Add this unique cleanser to your routine for soft, refreshed, and smooth skin. A true ally for a complete and effective beauty routine!
SU:M37
50.90 €
SU:M37 Time Energy Bright Clay Pack Cleanser Planning (Set)
Discover the ultimate beauty ritual with the SU:M37 Time Energy Bright Clay Pack Cleanser Planning kit. This innovative duo combines the benefits of a clay mask and a cleanser to deliver a radiant complexion and purified skin. Formulated to remove impurities and revitalize the skin, this kit is your ally for a complete and effective skincare routine.
✔ Highlights:
🕓 Time Energy Formula: revitalizes and brightens the skin for an immediate youthful effect.
🎋 Clay Texture: deeply purifies by eliminating excess sebum and toxins.
🌱 Fermented natural ingredients: nourish and strengthen the skin barrier, contributing to healthier skin.
💧 Dual action: cleanses and acts as a mask, simplifying your beauty routine while maximizing results.
🌟 Restored radiance: reveals glowing, even skin from the first use.
Suitable for all skin types, even the most sensitive, this duo is essential for anyone seeking effective and luxurious care. Include it in your routine for clear, soft, and radiant skin every day!
SU:M37
231.90 €
SU:M37 LosecSumma Secrema Essence Planning (Set)
Discover the perfect essence to revitalize your skin with the SU:M37 Rosicsumma Sikrima Essence Planning (Set). This luxurious treatment is formulated to deeply hydrate and rejuvenate your complexion, leaving your skin radiant with health and beauty.
✔ Highlights:
🌹 Natural fermentation extracts: boost hydration and strengthen skin elasticity.
💦 Silky texture: absorbs quickly without leaving a sticky residue.
🌟 Soothes and revitalizes: perfect for restoring energy to tired and dull skin.
🔬 Firms the skin: helps fight visible signs of aging.
🧖♀️ Suitable for all skin types: a perfect solution for every skincare routine.
This set is a must-have for those seeking a flawless complexion and healthy skin. Transform your skincare ritual with SU:M37 and experience a luxurious sensation with every application!
SU:M37
349.90 €
SU:M37 LosecSumma Repair Ampoule Planning (Set)
Discover a revolution for your skin with the SU:M37 Rosic Summa Repair Ampoule set. Specially formulated to revitalize and regenerate the skin, this care set offers a luxurious solution for a radiant and rejuvenated complexion. Thanks to its highly concentrated composition, your skin will regain its natural vitality and firmness.
✔ Highlights:
🌹 Rose Extract: Firms and revitalizes the skin, bringing radiance and softness.
✨ Optimal concentration: Provides intense hydration and repairs skin layers.
🌟 Powerful antioxidants: Protects against external aggressions and signs of aging.
💧 Silky texture: Penetrates quickly, leaving the skin soft without greasy residue.
🌸 Suitable for all skin types: Ideal for a daily skincare routine, even for sensitive skin.
Give your skin the care it deserves with this luxurious set, leaving your complexion soft, luminous, and visibly rejuvenated. A unique sensory experience for sublime skin every day!
SU:M37
68.90 €
SU:M37 Time Energy Moist Barrier Cream 50ml
Take care of your skin with SU:M37's Time Energy Moist Barrier cream. This powerful moisturizing cream is formulated to strengthen the skin barrier while providing long-lasting hydration. It is ideal for those looking to restore soft, protected, and vibrant skin.
✔ Highlights:
🌱 Natural fermented ingredients: promote cell regeneration and improve skin elasticity.
💦 Intense and lasting hydration: keeps your skin nourished throughout the day without feeling heavy.
🛡️ Skin barrier booster: protects against daily external aggressors.
💫 Rich texture that absorbs quickly: leaves your skin supple and radiant without a greasy residue.
🥰 Suitable for all skin types: even the most sensitive will find comfort and care with this gentle formula.
Incorporate this cream into your beauty routine for a radiant complexion and optimal daily protection. The secret to healthy, glowing skin is within reach with SU:M37!
★ TO GO FURTHER
THE UNIVERSE OF KOREAN LUXURY
SU:M37°, The History of Whoo, Sulwhasoo, OHUI — premium K-beauty houses to know.
★ SAME UNIVERSE
The History of Whoo: the absolute luxury of royal K-beauty
The History of Whoo cultivates the other side of Korean luxury: royal hanbang and imperial pharmacopoeia, signed like SU:M37° by the LG H&H group.
READ THE ARTICLE →
★ SAME SPIRIT
SULWHASOO: the quintessence of luxury K-Beauty
Sulwhasoo, the grand dame of Amorepacific, shares with SU:M37° the obsession for patient, sensory, and concentrated care — the Korean ginseng version.
READ THE ARTICLE →
★ TO DISCOVER
OHUI: the Korean dermatological brand by LG Household & Health Care
OHUI, the other luxury signature of LG H&H, focuses on dermatological science and high-performance anti-aging — the clinical approach of the same group.
READ THE ARTICLE →★ YOUR QUESTIONS
SU:M37° FAQ
Everything you need to know about the purest fermented K-beauty.
Which SU:M37° product should I start with?
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The Secret Programming Essence is the essential starting point: it’s the brand’s icon, a 365-day fermented essence that brightens, hydrates, and smooths in one step. For dehydrated skin, complement with the Water-full Skin Refreshing Toner.
What does fermentation do for my skin?
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Fermentation transforms plant molecules into more bioavailable active ingredients that are smaller, more stable, and better absorbed by the skin. In practice: more radiance, a strengthened skin barrier, and prolonged effectiveness even at low concentrations.
Is it compatible with sensitive skin?
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Yes, the brand was designed for that. SU:M37° excludes parabens, denatured alcohol, mineral oil, and artificial coloring. Fermented formulas are generally very well tolerated — still, do a patch test on your inner elbow before first use.
What is the difference between Secret Programming and Losec Summa?
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Secret Programming is the multi-action fermented icon (radiance, hydration, early wrinkles). Losec Summa is the brand’s top tier, focused on deep anti-aging — firmness, established wrinkles, loss of density. Losec Summa is more precious, richer, and more targeted.
How long before seeing results?
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With the Secret Programming Essence, radiance and comfort are visible in 2 to 3 weeks. For wrinkles and firmness (Losec Summa), expect 6 to 8 weeks of regular use — fermentation works deeply, not just on the surface.
Are the SU:M37° products on Ma Petite Corée authentic?
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Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.