Apply this cream as the last step of your routine, morning and/or evening, on clean, slightly damp skin. Take a small amount, warm it between your hands, then gently massage the face and neck, focusing on dry areas. Its rich “double cream” texture is ideal for locking in moisture, especially in winter or on dehydrated skin. You can also use it in a slightly thicker layer at night as a vegan sleeping mask for a plumped-up skin effect upon waking.