K-beauty makeup

AMELI

Cushions, Filter sun products, blush and powders: the AMELI makeup selection at Ma Petite Coree, shipped from Seoul.

Three compact powders with iridescent reflections in mirrored cases, AMELI Astra Light Neon LighterAMELI Complement Series Bora Filter 50 ml tube on a light backgroundOpen taupe-brown powder cases, AMELI Maroon Shading, on a beige backgroundColored sticks with rounded tips grouped together, AMELI Night Series Touch Balm
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AMELI by category

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This week’s top AMELI

The most-ordered AMELI products in our shop, plus two hidden gems.

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AMELI Complement Series Cushion SPF42 PA++ GreenNo. 1 this week
Complement Series

Complement Series Cushion SPF42 PA++ Green

A Complement Series cushion whose title states SPF42 PA++ and the name Green.

30.90 €

AMELI product lines

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In short

AMELI at a glance

AMELI is a Korean makeup brand. Its selection at Ma Petite Coree includes cushions, the Bora Filter and Charok Filter sun products, the Touch Balm, powders such as Baked Powder and Maroon Shading, and the Neon Lighter. Product titles use series names like Complement Series and Night Series.

  • Complement Series cushions, including one with SPF42 sun protection
  • Bora Filter and Charok Filter sunscreens in 50 ml, with SPF 50+ PA++++
  • Touch Balm, Maroon Shading, the Astra Light highlighter and Baked Powder to finish your look

Brand facts

Name
Written “Ameli” on the packaging
Company
Ameli Global (아멜리글로벌), Seoul, according to the brand's website
Specialty
Makeup: cushions, powders, blush, Filter sun products
Products at Ma Petite Coree
8
Starting price
from 23.90 €

AMELI: frequently asked questions

AMELI review: is the brand worth trying?

AMELI is a Korean makeup brand. To form your own opinion, start with one simple product: the Complement Series Cushion #Bora for your base, or the Night Series Touch Balm if you want color. Each product page has photos, and the packaging gives the exact ingredient list.

What kind of brand is AMELI?

AMELI is a makeup brand, written “Ameli” on its packaging: cushions, powders, blush and Filter sun products. According to the brand's Korean website, it is run by the company Ameli Global (아멜리글로벌), based in Seoul.

Who owns AMELI?

According to the footer of the brand's website, AMELI is run by the company Ameli Global (아멜리글로벌), whose listed address is in Seoul. According to the Korean press, AMELI is one of the brands of the company B Factory (비팩토리), which also has a skincare brand, KYYB.

Is AMELI a Korean brand?

Yes, AMELI is a Korean makeup brand. According to the brand's website, the company behind it, Ameli Global (아멜리글로벌), has its address in Seoul. For any AMELI product, the packaging and the product page remain the best guide.

Which AMELI product should I choose for my base?

For your base, the AMELI selection has cushions: the Complement Series Cushion #Bora and the Complement Series Cushion SPF42 PA++ Green, whose title states SPF42 PA++. Compare the photos on each page, then choose using the name shown in the title.

What is the difference between AMELI Bora Filter and Charok Filter?

The AMELI Complement Series Bora Filter and Complement Series Charok Filter come in 50 ml and read “SPF 50+ PA++++” on the label. The product photos show a lilac texture for Bora and a very pale green one for Charok.

How do I use AMELI Bora Filter or Charok Filter?

For each AMELI Filter product, follow the directions printed on the packaging: that is the reference for the amount, timing and frequency of application. The Complement Series Bora Filter and Complement Series Charok Filter pages show the tubes in photos.

What does AMELI offer for cheeks and powders?

From AMELI, the Night Series Touch Balm is in the Blush collection; the photos show sticks in several colors with rounded tips. For powders, there are Baked Powder, Maroon Shading and Astra Light Neon Lighter.

Is AMELI vegan or cruelty free?

To learn AMELI's position on animal testing or the vegan status of its products, the safest route is to read what the brand publishes on its own website and the packaging of each AMELI product.

What is AMELI's best-known product?

We do not rank AMELI products. To get started, look at the Complement Series Cushion #Bora, the Bora Filter and Charok Filter products, or the Night Series Touch Balm: they are distinct products, each shown with photos.

Where can I buy AMELI makeup?

You can buy AMELI at Ma Petite Coree, in the AMELI collection, shipped from Seoul. For the sun products, also check the Sunscreen collection, and for the Touch Balm the Blush collection.

Cosmetic advice, not medical advice.

All about the brand

Buy AMELI online

You will find the AMELI selection in the AMELI collection, shipped from Seoul.

For the sun products, also check the Sunscreen collection, which includes the Bora Filter and the Charok Filter.

Who is AMELI, the K-beauty makeup brand?

AMELI is written “Ameli” on its packaging. It is a Korean makeup brand. According to the brand's website, it is run by the company Ameli Global (아멜리글로벌), whose address, listed in the footer, is in Seoul.

At Ma Petite Coree, the AMELI selection centers on base and color: cushions, Filter sun products, stick blush and powders. Product titles use series names such as Complement Series or Night Series, which you will find below.

AMELI series and product names

These are groupings by name, made from the product titles; they are not the brand's own ranking.

Maroon Shading and Baked Powder carry their own name, with no series in the title.

How to choose an AMELI product for your needs

For your base, start with the cushions: the first has #Bora in its title, the second SPF42 PA++ and Green. Look at the photos on each page before choosing, because the textures and cases are not the same.

If you want a product with a protection rating, the Filter tubes show “SPF 50+ PA++++” on their label. For the amount to apply and how often, follow the directions printed on the packaging.

To add color to your cheeks, the Touch Balm is the product to look at first; it is in the Blush collection. To finish a look, the Baked Powder, Maroon Shading and Astra Light Neon Lighter powders differ mostly in their photos: a light powder, a taupe-brown powder with a brush, or iridescent reflections.

If your skin is sensitive or you want to avoid an ingredient, read the list printed on the packaging before choosing. To try AMELI without second-guessing, pick one product at a time and look at it in daylight.

The Touch Balm is in the Blush collection. You can also browse the Makeup collection to compare with other K-beauty makeup brands.

What makes the AMELI selection different

What stands out first in the photos is the formats. The cushions and powders come in compact cases, some with a mirror. The Touch Balm comes as sticks with rounded tips, and its product photo shows several colors. The Bora Filter and Charok Filter tubes have a label in Latin characters reading “SPF 50+ PA++++” and “50 mL”.

Another visible point is the Filter series. The photos show a lilac texture for the Bora Filter and a very pale green texture for the Charok Filter, next to each product's name. So these tubes do not look alike, even though their labels carry the same kind of mention.

AMELI essentials at Ma Petite Coree

No ranking here: these are the AMELI products in the selection, with what their title, label or photos say.