RU:T HAIR

RU:T HAIR is a Korean hair care brand. On the bottles its name is printed as "Яu:t hair", with a reversed R, and you can search for it as "ru:t hair", "ruthair" or "rut hair". According to the brand's Korean website, which is written in Korean, the company that runs it is (주)이엘라이즈, a Korean company. The site presents the brand with the tagline "Focus on Root".

At Ma Petite Coree, the selection brings together shampoos, a Hair Essence, a Hair Pack and a Treatment. You can find them all in the Hair collection, and the photo on each product page shows the pack up close so you can read the label before you order.

These are the names that come back in the product titles. They are groupings by name made by Ma Petite Coree from the titles, not the brand's own grouping.

• Intense Clinic: the Intense Clinic Colostrum Shampoo and the Intense Clinic Colostrum Hair Essence. The title puts colostrum forward, an ingredient named on the pack, and the label says "for damaged hair".
• Scalp Scaling Salt: the Scalp Scaling Salt Shampoo and the Scalp Scaling Salt Hair Pack. Salt is the bold word on the label, and the English lines talk about the scalp.
• Ceraleaf: the Ceraleaf Shampoo and the Ceraleaf Treatment. Ceraleaf is the bold word on the label; the label mentions "pH balanced formula" and "for all hair types".

For the full ingredient list, always read the label on the back of the product you receive.

Start with your main need. If your hair is damaged, look at the Intense Clinic line, whose label targets exactly that. If your scalp is oily or you notice flakes, the Scalp Scaling Salt shampoo carries that wording on its label. If you are not sure where to begin, Ceraleaf says "for all hair types".

For the order, begin with the shampoo, then add the treatment you picked (Hair Pack, Treatment or Hair Essence). After that, follow the directions printed on each pack: they give the amount and the time to leave it on. If your scalp is sensitive, read the ingredient list before using a new product.

The shampoos are also in the Shampoo collection and the Hair Essence is in the Essence collection.

To compare with other Korean hair care, you can also browse RYO, DR.FORHAIR or GROWUS.

The first thing you notice is the label. Each bottle shows a name in large capitals, then the type of product in English and Korean (shampoo, hair essence, treatment, hair pack), then one word in bold: COLOSTRUM, SALT or CERALEAF. The RU:T HAIR name is printed at the bottom, with the reversed R.

The second thing is the English line under that bold word. It says which hair or scalp type the product is made for: for example "for damaged hair" on the Colostrum products, "for oily and flaky scalp" on the Salt shampoo, "for oily scalp and thin hair" on the Salt Hair Pack and "for all hair types" on the Ceraleaf products. These are the wordings printed on the labels, which you can read again on the product photos.

• Intense Clinic Colostrum Shampoo: the shampoo of the Colostrum line, whose label points to damaged hair.
• Intense Clinic Colostrum Hair Essence: a hair essence from the same line, in a pump bottle.
• Scalp Scaling Salt Shampoo: the Salt shampoo, whose label points to an oily and flaky scalp.
• Scalp Scaling Salt Hair Pack: the Salt Hair Pack, which sits next to the shampoo of the same line.
• Ceraleaf Shampoo: the Ceraleaf shampoo, made for all hair types according to its label.
• Ceraleaf Treatment: the Ceraleaf Treatment, in a bottle with a narrow nozzle.