LADOR

LADOR, sometimes written La'dor, is a Korean hair care brand launched in 2007. It belongs to JP Professional (제이피프로페셔널), a company based in Seoul. The idea behind it is simple: bring salon-style hair care into your own bathroom. The brand says it wants you to care for your hair and scalp every day, not just wash them. In Korea, LADOR first made its name with a highly concentrated ampoule for damaged hair, then with its scented hair oils.

On its Korean website, LADOR groups its products into lines, each with a clear job. Here are the ones you'll find at Ma Petite Coree:

• Keratin Care: the protein line for hair damaged by coloring, perms or heat, with the Keratin LPP shampoo, the Perfect Hair Fill-Up ampoule and the Hydro LPP treatment.
• Perfume Hair: the Perfumed Hair Oil and the Perfume Hair Treatment, which nourish and scent your hair.
• Wonder: the hydration line for dry, dull hair.
• Volumizing Curl, Root Re-Boot, Herbalism, Pro CMC and ACV Vinegar: targeted shampoos and treatments, from curls to scalp care.
• Tamanu and Body Care: SPF 50+ face sunscreens with tamanu oil and scented body care.

Is your hair damaged, brittle or porous? Start with the Keratin Care line: the Keratin LPP Protein Shampoo, then the Fill-Up ampoule and the Hydro LPP treatment once or twice a week. Is it mostly dry? Finish your routine with the Wonder Hair Moisture Oil or a few drops of Perfumed Hair Oil on the ends. For more defined curls, pair the Volumizing Curl shampoo with the Volumizing Curl Cream. If you want a fresh, clean wash, look at the ACV Vinegar Shampoo or the Pro CMC Shampoo. For blonde or bleached hair, alternate your usual shampoo with the ASH Silver or the Anti-Yellow Complement Tary Shampoo. And to keep the scent all day, use the Perfume Hair Treatment after shampooing, before your oil.

The Tamanu sunscreens also sit in Sunscreens, and the Body Multi Balm rounds out your body routine. If you like Korean hair care, take a look at UNOVE, MISE EN SCENE or MOREMO too. Every order is packed and shipped from Seoul.

LADOR describes its approach in three steps. First, deep-clean the hair and scalp. Next, feed the hair with treatments rich in proteins, minerals and amino acids. Finally, protect it from everyday stress like blow-drying, heat styling and sun. According to the brand, ingredients are chosen from verified raw materials and every product goes through at least six months of testing before launch. LADOR also says it leaves out ingredients that could irritate a sensitive scalp. Fragrance is the other signature. The Perfume Hair line is designed to leave a scent trail in your hair, much like a perfume. LADOR Angel Muguet, a lily-of-the-valley scent, is the one people search for most, next to Osmanthus, Hinoki, La Pitta and Our Leaf.

At Ma Petite Coree, the most popular LADOR product in recent months is by far the Perfumed Hair Oil, which comes in several scents including Angel Muguet. Next come the Volumizing Curl Shampoo for wavy hair, the Hydro LPP Protein Treatment and the Root Reboot Custom Hair Loss Shampoo 4 Types. Blondes love the ASH Silver Shampoo, and the Herbalism Treatment is an easy way to try the brand in a small size. For badly damaged hair, the Perfect Hair Fill-Up remains LADOR's signature treatment.