OIAD

OIAD is a Korean makeup brand. Its Korean website shows an address in Seoul, and the name is written "Oiad." on the packaging and "OIAD" on most listings. The brand's website highlights the line "Once in a day, a moment to discover myself", a line that sets the brand's tone.

At Ma Petite Coree, the OIAD selection is mostly about lips, with a few products for cheeks and base. If you want Korean makeup with a very recognizable look, this is a brand to explore: silver cases, small white bottles and rounded shapes tie the listings together.

We group the products by name, a grouping made by Ma Petite Coree from the titles. The first group is Slayn: it holds Slayn Air Blur Tint, a lip tint according to its title, and Slayn Hyper Glow, whose title promises a glow effect.

The second group is Mirror: Pore Perfecting Mirror Moon Cushion and Cover Perfecting Mirror Brushed Concealer both have Perfecting Mirror in their titles. These are base products, one a cushion, the other a brush concealer according to its photos. The other products are sold under their own names: Liptique, Lip Glow Oil, Blur Fixing Lip Pencil, Silverpulse Moussecream Lip&Cheek and Relief Nourishing Lip Care Balm.

The simplest way is to start from the area of the face and the type of product. For lips, choose between a tint, a lip oil, a pencil or a balm: these words are in the titles and already tell you what to expect. A tint is chosen first by shade, a lip oil by its glossy effect, a pencil by the precision of the line, a balm by comfort.

For base, check the shade of the cushion or concealer on the listing, not only the photo, since light changes colors on a screen. If your skin is sensitive, read the ingredient list on the listing and test one product at a time on a small area. Cosmetic advice, not medical advice.

If you want a complete look, you can also mix products from different families: a cushion, a touch of the lip and cheek product, then a tint or a pencil. Each product has its own listing with photos and available shades, and you can add a single item to try before taking more.

Part of it is also in the Lip makeup and Blush collections, and you can browse all Korean makeup in the Makeup collection.

You can also compare with other Korean makeup brands such as ROMAND, 3CE, FWEE, PERIPERA or AMUSE. Each OIAD listing gives the exact product name and its shades so you can pick the right version.

What stands out first is how consistent the packaging is. On the listing photos, the name "Oiad." is printed on the products and shows up everywhere: on the bottles, on the cushion, on the balm pot. Several products have rounded shapes, the cushion has a silver mirror case, and the lip and cheek product comes in a silver heart-shaped case.

The other trait is the choice of very short names: Liptique, Slayn, Silverpulse. They are easy to remember and make the OIAD selection easy to read. For formula, shades and size, check the title, the photos and the label of each product: each listing spells it out.

For lips, the selection lets you compare several formats: a tint with Slayn Air Blur Tint, a lip oil with Lip Glow Oil, a pencil with Blur Fixing Lip Pencil, a balm with Relief Nourishing Lip Care Balm and Liptique, a lip product with a very recognizable look. The photos of Liptique show small bottles with applicator tips and red swatches on a white surface, which gives you an idea of the color before you choose.

For cheeks, Silverpulse Moussecream Lip&Cheek is a lip and cheek product according to its title. Its silver heart-shaped case is visible on its photos. For base, Pore Perfecting Mirror Moon Cushion and Cover Perfecting Mirror Brushed Concealer complete the selection. Slayn Hyper Glow adds one more lip product to compare with the tints.