NAMING

NAMING, also written NAMING cosmetics or NAMING. with a full stop, is a Korean makeup brand. The brand's website gives an address in Seoul and a Korean company number, and a Korean cosmetics review platform lists it among Korean brands too. At Ma Petite Coree, the NAMING selection covers face, lip and eye makeup: cushion foundations, a liquid foundation, a pressed powder, blushes, highlighters, lip tints, an eyeshadow palette, eyeliners and a brow pencil.

Each product here is presented from the title and photos on its page, so shades, sizes and options are best checked directly on the product page.

The families below are groupings by name made by us, not the brand's own categories. For base makeup, the Layered Fit Cushion SPF50+ PA+++, the Zero Gravity Cover Up Cushion and the All Day Master Cushion are cushion foundations, and refills exist for several of them. The Layered Cover Foundation is a liquid foundation, the Retouch Jelly Powder Pact is a pressed powder, and the Skin Fit Concealer Brush is a base product with a brush tip according to its photos.

For the cheeks, the Fluffy Powder Blusher is a powder blush, the Softy Cream Blusher a cream blush and the Blurry Cheek Balm a cheek balm. The Fluffy Baked Highlighter and the Fluffy Volume & Shading Duo round out the face. For lips there are the Over Dew Glossy Tint, the High Dew Lip Glaze, the Glowy Heart Lip Tint and the Syrup Melting Stick. For eyes, the Perfectail Eye Palette, the Perfectail Eye Designing Dual Liner and the Rootlet Eyebrow Pencil: a palette, an eyeliner and a brow pencil.

Start with what you want to do. For base makeup, pick the format first: a cushion goes on with its sponge, a liquid foundation like the Layered Cover Foundation is applied differently, and a pressed powder like the Retouch Jelly Powder Pact is for finishing. SPF values appear in the title of some listings; read them, and check each page for the shades on offer, because we do not name any shade here.

For the cheeks, think about the texture you like: powder with the Fluffy Powder Blusher, cream with the Softy Cream Blusher, balm with the Blurry Cheek Balm. For lips, compare the tints and the stick. For eyes, a palette, an eyeliner or a brow pencil are enough to build a look. This is makeup advice, not medical advice: if your skin is sensitive, read the ingredient list on the page before you buy.

Each NAMING page shows its exact title, photos and options, which is where you make your choice.

Looking at the photos, the first thing you notice is the name: "NAMING." is printed in large letters on many of the packs, and the cushions carry "NM." on the lid. The blushes and highlighters come in clear compacts, the Blurry Cheek Balm in a silver shell-shaped case according to the photos, and the Glowy Heart Lip Tint in a white heart-shaped bottle. These are visual cues, not promises: they simply help you recognise a NAMING product at a glance.

To start, here is a varied selection, in no particular order. If you want a cushion foundation, look at the Layered Fit Cushion SPF50+ PA+++, whose title mentions SPF50+ PA+++, or the Zero Gravity Cover Up Cushion, whose title mentions SPF40 PA++. For colour on the cheeks, the Fluffy Powder Blusher and the Softy Cream Blusher are two different textures, powder and cream. For lips, the Over Dew Glossy Tint and the Glowy Heart Lip Tint are two tints. For eyes, the Perfectail Eye Palette pairs with the Perfectail Eye Designing Dual Liner.