LUVUM

LUVUM is a Korean skincare brand. Its Korean website shows a Seoul address, in the Gangnam district, and a Korean business registration number. At Ma Petite Coree, the LUVUM selection brings together serums, creams, gel masks, toner pads and a toner, cleansers, a sunscreen, plus a cushion, a lip serum and hand creams.

The name is written LUVUM in our product titles and Luvum on the packaging. Product names follow a simple pattern: a product family, then the type of care and the size, for example "Bamboo Hyaluronic Acid Moisture" followed by Cream, Serum or Gel Cleanser. That makes it easy to see which products go together.

Ma Petite Coree groups the products here by name, based on their titles; these are not necessarily the brand's own ranges. Bamboo Hyaluronic Acid brings together a cleanser, a serum, a cream and a sunscreen, such as the Bamboo Hyaluronic Acid Moisture Gel Cleanser and the Bamboo Hyaluronic Acid Moisture Cream. Calming Repair Cica brings together a cream, a gel serum, an oil serum, pads and a gel mask, such as the Calming Repair Cica Gel Serum and the Calming Repair Cica Gel Mask.

Green Citrus Vitamin C brings together a serum, a gel cream and a gel mask; on the label of the Green Citrus Vitamin C Serum Plus as on the Green Citrus Vitamin C Gel Cream Plus, you can read Niacinamide and Tranexamic Acid. Slow Aging includes a Super Food oil serum, plus a cream and a gel mask named Phyto Collagen, with the Slow Aging Phyto Collagen Cream; the tube of the Phyto Collagen Wrapping Mask also says slow aging.

Glacial Marine Algae-PDRN brings together a serum and a gel mask: the label of the Glacial Marine Algae-PDRN Serum reads Mineral Rich Water and Algae-PDRN (PDRN stands for polydeoxyribonucleotide). Pore Reset brings together an ampoule and a mud mask, with the Pore Reset Tightening Ampoule and the Pore Reset Mud Mask. Afterglow brings together a yuja capsule serum and a gel mask, such as the After Glow Yuja Vita C Capsule Serum and the Afterglow Yuzu Gel Mask. Finally, the 1 Hyaluronic Acid Mildly Acidic Toner and the 1 Hyaluronic Acid Toner Pads form a small family of their own for the toner step.

Start with what you need right now, then look for the family whose name is closest. For hydration, the Bamboo Hyaluronic Acid family offers a complete routine: the Bamboo Hyaluronic Acid Moisture Gel Cleanser, the Bamboo Hyaluronic Acid Moisture Serum and then the Bamboo Hyaluronic Acid Moisture Cream. If your skin is sensitive or reactive, try one product at a time, for example the Calming Repair Cica Cream, and read the label before adding more steps.

For pores, the Pore Reset family has an ampoule and a mud mask; for dull-looking skin, the Green Citrus Vitamin C family and the After Glow Yuja Vita C Capsule Serum have vitamin C in their names. For skin that wants more comfort, look at the Slow Aging family, where several products carry the Phyto Collagen name. This is cosmetic advice, not medical advice. As for the routine, cleanser comes first, then toner or pads, serum, cream and, in the morning, sunscreen.

Part of the selection also sits in the Serums, Moisturizers, Masks and Cleansers collections.

You can also compare with other Korean skincare brands such as TORRIDEN, CELIMAX or MEDIHEAL. Each LUVUM listing gives the exact product name and size, so you can pick the right version.

What stands out when you browse the selection is the range of textures and formats: serums in dropper bottles, pads in tubs, gel masks, creams in tubes or jars, and refills, for example for the Calming Repair Cica Gel Serum or the Calming Repair Cica Spot pads. Sizes run from a small lip serum to a large-volume toner.

The family names are easy to read and say a lot: Bamboo Hyaluronic Acid for hydration, Calming Repair Cica with a name that suggests soothing, Green Citrus Vitamin C for vitamin C, Slow Aging for products named Phyto Collagen. These are hints taken from the product names, not promises: for ingredients and directions, always read the label and the listing of each product.

To get to know the brand, here is a starting selection made by us, not a sales ranking: it shows one product for each main need. For hydration, look at the Bamboo Hyaluronic Acid Moisture Serum or the Bamboo Hyaluronic Acid Moisture Cream. For care whose name suggests soothing, there is the Calming Repair Cica Cream and the Calming Repair Cica Gel Serum.

For a glow, judging by the names and labels, look at the Green Citrus Vitamin C Serum Plus or the After Glow Yuja Vita C Capsule Serum. For care named Slow Aging, there is the Slow Aging Super Food Oil Serum and the Slow Aging Phyto Collagen Cream. And if you just want to try gel masks, the Green Citrus Vitamin C Gel Mask Plus or the Glacial Marine Algae-PDRN Gel Mask let you compare two families.