LONGTAKE

LONGTAKE is a Korean brand from Amorepacific. On its news site, the group describes it as a lifestyle brand built around scent, with woody notes inspired by deep forests, and says it covers hair, body and fragrance. Korean business press also presents it as an Amorepacific brand, and that is the group name you will see next to it in news coverage.

At Ma Petite Coree, we present the care side of LONGTAKE: products for the body, the hands and the hair. The product names speak for themselves, with two scents that come back again and again: Sandalwood, and Black Tea & Fig. That common thread makes the brand easy to recognise from one product to the next.

In our selection, there are two families of names. At Ma Petite Coree, we simply group them by the name that appears in each product title.

• Sandalwood Intensive: a body lotion, a body wash and a hand cream carry this name. The title pairs sandalwood with the idea of intensive care.
• Black Tea & Fig Softening: a body wash, a hand cream and a body lotion carry this name. The title points to black tea, fig and a softening product.

Alongside them, the hair mask is named Core Bonding Perfume. We do not describe its effects beyond its title: for exact directions, read the product page.

Start with the scent. Sandalwood suits you if you enjoy woody notes; Black Tea & Fig if you prefer a softer mood built around tea and fig. Once you have picked a scent, you can take the body wash, body lotion and hand cream of the same family, or mix the two to suit your mood.

Then think about the routine. The body wash is for cleansing in the shower, the lotion for the body afterwards, the small tube of hand cream for your hands during the day, and the mask for your hair. Each product page gives the size and the photos show the label: take a moment to read it, especially if your skin is reactive. Try a small area before the first use.

Because fragrance is so personal, we cannot tell you in advance whether a scent will suit you. Look at the notes in the name, think of the scents you already wear, and pick the one that feels like you. Cosmetic advice, not medical advice.

Each LONGTAKE page gives the exact title, the size and photos of the packaging. If you like this style, you can also look at neighbouring body and hair brands such as UNOVE, AROMATICA or LADOR to compare scents and formats.

At LONGTAKE, scent comes first. It is not a brand built around one active ingredient or one skin promise, but around a mood: wood, tea, fig. According to the group, the notes are woody and made to last, and the world of the brand draws on the forest.

The product photos follow the same idea. The labels put the scent name front and centre, and the visuals play on natural materials such as wood or a cut fig. If you like your body wash, body lotion and hand cream to smell the same, this family approach is handy.

Here is what you can choose today, by type of product.

• For the body: Sandalwood Intensive body lotion and Black Tea & Fig Softening body lotion, 200 ml each.
• For the shower: Sandalwood Intensive body wash and Black Tea & Fig Softening body wash, 300 ml each.
• For your hands: Sandalwood Intensive hand cream and Black Tea & Fig Softening hand cream, 50 ml each.
• For your hair: Core Bonding Perfume hair mask, 200 ml.

We do not name a signature product: the selection is small, and the simplest way to choose is by scent and by the moment of your day.