KLAIRS

Klairs, which many people also write Dear Klairs, is a South Korean skincare brand. The brand's Korean website lists the company Wishcompany as based in Seoul, and a 2025 Korean press article presents Klairs as a Wishcompany brand. At Ma Petite Coree, the Klairs selection is shipped from Seoul.

If you search for Klairs on Google, you will see both spellings, with or without “Dear”. It is the same brand: some packs show “klairs” in thin letters, others show a large “Klairs” with “dear” above it. The product photos in the selection show both packaging styles side by side.

To help you find your way, Ma Petite Coree groups Klairs products by name. These are groupings by name made by Ma Petite Coree:

• EGF Blue: the EGF Blue AC Soothing Serum and the EGF Blue Calming Toner Pads.
• Midnight Blue: the EGF Ampoule Midnight Blue Youth Activating Drop, the EGF Midnight Blue Calming Cream and the Midnight Blue Calming Sheet Mask.
• Freshly Juiced Vitamin: the Freshly Juiced Vitamin Drop, the Freshly Juiced Vitamin E-Mask, the Freshly Juiced Vitamin Pack Cleanser and the Freshly Juiced Vitamin Blemish Toner.
• Supple Preparation: the Supple Preparation Unscented Toner, Supple Preparation Facial Toner and Supple Preparation Cica Toner toners, plus the Supple Preparation All Over Lotion.
• Rich Moist: the Rich Moist Foaming Cleanser, Rich Moist Soothing Cream, Rich Moist Soothing Serum and Rich Moist Barrier Capsule Cream.
• Maple Energy: the Maple Energy Infusing Cream and the Maple Energy Infusing Serum.
• Vitamin: the Vitamin Moisture Jelly Pack Cleanser, Vitamin PDRN Pore Firming Serum, Vitamin Toning Barrier Cream and Vitamin Vitality Sheet Mask.

As for ingredients, the labels read on the photos list EGF, centella asiatica (cica), PDRN, niacinamide, panthenol, glutathione and peptides, among others. PDRN stands for polydeoxyribonucleotide. Depending on the product, these ingredients appear alone or combined, for example EGF with guaiazulene, or PDRN with vitamin C and peptide.

If your skin gets sensitive easily, start with a short routine: a cleanser such as the Rich Moist Foaming Cleanser, a toner such as the Supple Preparation Facial Toner and a cream such as the Rich Moist Soothing Cream. Patch-test each new product on a small area, and introduce them one at a time.

If you want to try EGF, look at the EGF Blue AC Soothing Serum or the EGF Ampoule Midnight Blue Youth Activating Drop. For a routine built around vitamins, look at the Freshly Juiced Vitamin Drop or the Vitamin PDRN Pore Firming Serum. For a richer cream, compare the Rich Moist Barrier Capsule Cream and the Maple Energy Infusing Cream. These are pointers taken from names and labels: the packaging you receive remains the reference. Cosmetic advice, not medical advice.

The first distinctive trait of Klairs is its positioning. According to the brand's website, Klairs is made for sensitive skin, with a philosophy it sums up as “Respect Your Sensitivity” on its Korean site. It also talks, according to its website, about minimal formulas.

The second trait is how readable the packaging is. The product name is written large and, on several bottles, the featured ingredient sits right below it: EGF, Cica, PDRN, Ceramide, TXA or Peptide. You can see at a glance what a product is about before adding it to your routine. Always read the full ingredient list on the pack you receive.

To discover Klairs, here are a few products to look at first. For a first take on EGF, you can start from the EGF Ampoule Midnight Blue Youth Activating Drop or the EGF Blue AC Soothing Serum. If you prefer vitamin C, the Freshly Juiced Vitamin Drop lists pure vitamin C on its label. For toners, look at the Supple Preparation Unscented Toner or the Supple Preparation Cica Toner.

Among the creams, you can compare the Rich Moist Soothing Cream and the Rich Moist Barrier Capsule Cream. For sun care, you can compare the All Day Airy Organic Sunscreen, the Blue Supple Tone-Up Sun Essence and the Tranexamic Acid Supple Tone-Up Sun Essence. The labels of these sunscreens read SPF50+ PA++++. Finally, the Midnight Blue Calming Sheet Mask and the Vitamin Vitality Sheet Mask are shown in individual pouches in the photos if you want to try a sheet mask.