Korean skincare · snail and collagen

IT'S SKIN

Korean skincare with easy-to-spot ranges: Snail Collagen Active, Blue Snail, Glutathione Shot B3 and Power 10 Formula sunscreens.

Blue and white Blue Snail cream jars by It's SkinGlutathione Shot B3 dropper serum bottles by It's SkinPrestige sleeping mask jar by It's Skin with its labelPower 10 Formula VC Tone Up sunscreen tube by It's Skin
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In short

IT'S SKIN at a glance

It's Skin is a Korean skincare brand, linked according to its Korean website to the Seoul-based company ITS Hanbul. The Clinical Solution It's Skin Snail Collagen Active line, the Blue Snail range, Glutathione Shot B3 products and Power 10 Formula sunscreens sit alongside sheet masks and cleansers.

  • Korean skincare: toners, serums, creams, masks and sunscreens
  • Ranges you can spot on the packaging: Snail Collagen Active, Blue Snail, Prestige, Power 10 Formula
  • Some products from a sister brand, Chasin' Rabbits, are in the selection too

Brand facts

Country
South Korea (per the brand's Korean website)
Company
ITS Hanbul, Seoul, per the brand's Korean website
Focus
Korean skincare: snail care, masks, sunscreens, cleansers
Ranges on the packaging
Snail Collagen Active, Blue Snail, Glutathione Shot B3, Power 10 Formula, Prestige
Sister brands
Chasing Rabbits and Dictionist, per the Korean website
Products at Ma Petite Coree
22
Starting price
from 4.90 €

IT'S SKIN: frequently asked questions

What is the brand It's Skin?

It's Skin (also written Its Skin) is a Korean skincare brand. According to its Korean website it is linked to the Seoul-based company ITS Hanbul. At Ma Petite Coree you will spot it through products like Snail Collagen Active Toner, Blue Snail Cream or Glutathione Shot B3 Serum.

Is It's Skin a Korean brand?

Yes: the Korean website of It's Skin lists a Seoul address and a Korean company number, and Korean business press articles have described it as a brand of the Korean company ITS Hanbul. So this is Korean skincare.

What is the difference between Snail Collagen Active and Blue Snail?

Both are It's Skin snail ranges with different packaging: sober grey for the toner, the emulsion and the Snail Collagen Active cream, blue and white for the Blue Snail Cream and the Blue Snail Serum. Compare the labels on each product page to choose.

Which It's Skin serum for uneven skin tone?

The label of the It's Skin Glutathione Shot B3 Serum says it helps with uneven skin tone. The Glutathione Shot B3 Toner belongs to the same line, so you can pair them. This is cosmetic advice, not medical advice.

Which It's Skin sunscreen should I choose?

It's Skin offers SPF 50+ PA++++ sunscreens with different looks: the Power 10 VC Tone Up Sun Cream (tone-up effect, described as a hydrating primer), the Good Day Mate Daily Sun in a blue tube, or the All About Glow Cover Cream in a small jar. You will find them in the Sunscreen collection.

Which It's Skin sheet mask should I pick?

From It's Skin, the Prestige Snail Hyaluron Mask lists eight types of hyaluronic acid on its packaging, and the Prestige Snail Niacin Mask lists niacinamide and glutathione. The 7-Peptide Collagen Thread Lifting Mini Gel Mask is a mini gel mask. Compare them in the Masks collection.

Which It's Skin cleanser should I start with?

The It's Skin Power 10 Formula Cleansing Foam Soothing is a foaming cleanser marked Soothing. The Apple Jam Scrub Foam is a scrub foam with apple extract and an AHA, BHA, PHA and LHA complex, best kept for occasional use. Cleansers are gathered in the Cleansers collection.

In which order should I use It's Skin products?

With It's Skin, keep the classic K-beauty order: cleanser, toner (for example Snail Collagen Active Toner), serum or emulsion, cream, then sunscreen in the morning. Always follow the directions on the product page.

What is Chasin' Rabbits at It's Skin?

Several products in the It's Skin selection carry the name Chasin' Rabbits on their packaging, such as the All About Glow Cover Cream or the Apple Jam Scrub Foam. According to the Korean website of It's Skin, Chasing Rabbits is a brand of the same company, ITS Hanbul.

Where can I buy It's Skin in Europe?

You can buy It's Skin at Ma Petite Coree, an online store for Korean products shipped from Seoul. The products are sorted by type: toners, serums, creams, masks, sunscreens and cleansers.

It's Skin or Its Skin: how is the brand spelled?

The brand is spelled It's Skin on its packaging, but many people type "its skin" or "it s skin" into Google. These are the same It's Skin products you find on this page.

Are It's Skin products suitable for sensitive skin?

Some It's Skin products carry the word Soothing on their label, like the Power 10 Formula Cleansing Foam Soothing. But no brand suits every skin: read the ingredient list on each product page before buying. Cosmetic advice, not medical advice.

Cosmetic advice, not medical advice.

All about the brand

Buy It's Skin online

You can find the It's Skin selection at Ma Petite Coree, shipped from Seoul.

Who is It's Skin?

It's Skin, sometimes written Its Skin, is a Korean skincare brand. Its Korean website lists an address in Seoul and presents the company ITS Hanbul, which also offers the brands Chasing Rabbits and Dictionist. At Ma Petite Coree, the It's Skin selection brings together toners, emulsions, serums, creams, masks, sunscreens and cleansers.

The brand is easiest to recognize by the range names printed on its packaging: Clinical Solution and Snail Collagen Active, Blue Snail, Prestige, Glutathione Shot B3 or Power 10 Formula. Packaging changes a lot from one range to another, from sober grey to bright yellow, which helps you find your way.

It's Skin Snail Collagen, Blue Snail and the other ranges

The ranges below are groupings by name made by Ma Petite Coree from the titles and the packaging.

Among the ingredients named on the packaging you mostly read snail secretion filtrate, hyaluronic acid, niacinamide and glutathione. This is label information: always check the full list on the product page.

How to choose your It's Skin care

You want a hydrating routine: pick the Snail Collagen Active or Blue Snail range, each with a jar cream and a lighter step. You want to even out your tone: the Glutathione Shot B3 products mention uneven skin tone on the label. You want everyday protection: choose an SPF 50+ PA++++ sunscreen, for example the Good Day Mate Daily Sun, and reapply it as the product page says. You want a gentle cleanse: the Power 10 Formula Cleansing Foam Soothing is marked Soothing, while the Apple Jam Scrub Foam is a scrub foam.

Whatever the range, add one new product at a time to see how your skin reacts. Cosmetic advice, not medical advice.

It is sorted by type of care: toners, essences, serums, creams, masks, sunscreens and cleansers. Each product page shows the exact product name so you can compare before ordering.

What makes It's Skin different

What stands out in the It's Skin selection is the place of snail: several products list snail secretion filtrate on their packaging, combined with hyaluronic acid, niacinamide or glutathione depending on the product. The other trait is the very varied visual worlds: blue and white jars for Blue Snail, yellow bottles for Glutathione Shot B3, illustrated tubes for the Chasin' Rabbits products.

One point of transparency: some products in the selection carry the name Chasin' Rabbits on their packaging. According to the Korean website of It's Skin, Chasing Rabbits is a brand of the same company. We therefore list them here, with that name shown on the product page.

IT'S SKIN essentials at Ma Petite Coree

To discover the brand, start with one range. For hydration, the Snail Collagen Active Toner and the Snail Collagen Active Cream make a duo from the same Snail Collagen Active line. For glow, look at the Glutathione Shot B3 Serum. For protection, the Good Day Mate Daily Sun and the Power 10 VC Tone Up Sun Cream are two SPF 50+ PA++++ sunscreens. For a care break, the Prestige Snail Hyaluron Mask and 7-Peptide Collagen Thread Lifting Mini Gel Mask sheet masks slip easily into a routine.