HEART PERCENT

HEART PERCENT is a Korean makeup brand. Its name is written “Heart Percent” on the packaging and “HEARTPERCENT” on its Korean website. That website shows the company The Plus Interactive (더플러스인터렉티브), with an address in Seoul and a Korean company number, and Korean press writes about the brand in articles on beauty retail. At Ma Petite Coree, the selection is mostly about lips, with eye products, brow products, a lip and cheek product and cleansing balms as well.

If you look for Korean makeup by brand, HEART PERCENT sits mostly on the lip side: pencils, tints, gloss, lipstick and lip base are all well represented. Eyes and brows round out the selection, enough to put together a simple look from a single brand if you feel like it.

We group products by name, which gives families that Ma Petite Coree builds from the titles. Dot On Mood brings together lip products such as All Cover Lip Base, One Way Glow Tint, Pure Glow Tint, First Tint, Blurry Fog Tint, Over Melting Gloss, Dewy Melting Lipstick and Lip Pencil Slim, eye products such as Gel Eyeliner Pencil, Contour Eyeliner Slim, Dot On Mood Eye Palette and Fake Up Brow Cara brow mascara, as well as Custom Lip & Cheek. Commas On Life includes Brightening Cleansing Balm and Essential Cleansing Balm. Next to these families, there are Top Coating Lip Plumper and Brow Color Changer Ash Brown.

In the Lips collection, you will find All Cover Lip Base, One Way Glow Tint, Pure Glow Tint, First Tint, Blurry Fog Tint, Over Melting Gloss, Dewy Melting Lipstick, Lip Pencil Slim, Top Coating Lip Plumper and Custom Lip & Cheek. The eye products Gel Eyeliner Pencil, Contour Eyeliner Slim, Dot On Mood Eye Palette and Fake Up Brow Cara brow mascara are in the Eye makeup collection, Custom Lip & Cheek is in the Blush collection, and the balms Brightening Cleansing Balm and Essential Cleansing Balm are in the Makeup removers collection.

For lips, start by choosing a type of product: a pencil such as Lip Pencil Slim, a base such as All Cover Lip Base, a tint, a gloss or a lipstick. If you want a simple look, you could try this order, adapted to taste: the base, then a tint or Dewy Melting Lipstick, then a gloss such as Over Melting Gloss on top. To choose your shade, look at the ones shown on the product page and compare them with your skin tone.

For eyes and brows, Gel Eyeliner Pencil and Contour Eyeliner Slim suit people who prefer a drawn line, Dot On Mood Eye Palette suits those who want a palette, and Fake Up Brow Cara brow mascara or Brow Color Changer Ash Brown are for the brows. At the end of the day, a cleansing balm such as Brightening Cleansing Balm or Essential Cleansing Balm can go with your makeup removal. If your skin is sensitive, read the ingredient list on the page and test one product at a time. This is cosmetic advice, not medical advice.

Part of the selection also sits in the Lips, Eye makeup, Blush and Makeup removers collections, and you can browse all Korean makeup in the Makeup collection.

You can also compare with other Korean makeup brands such as ROMAND, PERIPERA, FWEE, AMUSE or 3CE. Each HEART PERCENT page gives the exact product name and its shades, so you pick the right version.

The brand name is printed on the packaging, and product names come back with the same words: Dot On Mood, also written Dote On Mood depending on the page, for most of the makeup products, and Commas On Life for the cleansing balms. These names make it easier to spot what goes together in the HEART PERCENT selection.

We do not repeat technical claims here that we cannot check, such as staying power, formulas or the brand's commitments. For ingredients, size and shades, read the label and the page of each product: that is where the detail is.

To start, here are a few products to look at based on their titles and photos. All Cover Lip Base is a lip base, shown as tall tubes. Lip Pencil Slim is a slim lip pencil. Pure Glow Tint, One Way Glow Tint, First Tint and Blurry Fog Tint are tints, Over Melting Gloss is a gloss and Dewy Melting Lipstick a lipstick. Top Coating Lip Plumper is sold as a lip plumper.

For the eyes, Gel Eyeliner Pencil is a gel eyeliner pencil and Contour Eyeliner Slim an eyeliner from the Dot On Mood line. Dot On Mood Eye Palette is an eyeshadow palette, with a mirror in its photos. For brows, Fake Up Brow Cara brow mascara has a name that points to a brow mascara, and Brow Color Changer Ash Brown carries the shade Ash Brown in its title. Custom Lip & Cheek is a product for lips and cheeks, shown as small round pots in its photos.