FEEV

FEEV is a brand sold as K-beauty. According to the brand's Korean website, it is presented by a company based in Seoul, and the site reads "Healthy Vegan Beauty", meaning a vegan beauty brand, according to the brand. On this page we stick to what you can check yourself: the products, their photos and their labels.

What is clearly visible is the direction of the selection. FEEV is mostly a makeup brand: lip tints, a gloss, a balm and a lip liner, blush and cushions. Next to them there is a face cream, the Hyper Hydro Cream. FEEV products are shipped from Seoul.

In the selection, some words come back in the titles. We use them as groupings by name, made by us to help you find your way; the brand may organise them differently. Color Serum is the Hyper-Fit Color Serum Mini Blush. Cushion groups the Hyper-Fit Silky Cushion and the Hyper-Fit Bare Cushion Set. Tint groups the Hyper-Fit Color Drop Tint and the Hyper-Fit Color Wear Tint. Hyper Hydro is the Hyper Hydro Cream, and Color Balm is the Hyper-Fit Color Balm.

Other products do not fall into any of these groupings: the Bubble Gloss, the Bouncy Lip Liner, the Hyper-Fit Glam Drop, the Fluffy Cheek Blush, the Hyper-Fit Shimmering Serum and the Hyper-Fit Color Cheek. You can compare them on their product pages, with their photos.

Start from what you want to add to your makeup bag. For the lips, compare the tints, the gloss and the balm: each product page shows the shades, and that is where to choose. The Bouncy Lip Liner is a lip liner, handy if you want to outline the lips before applying a tint.

For the cheeks, you can choose between several blushes: a small tube, a larger blush in a tube, or the Hyper-Fit Color Cheek, shown in a compact. For the base, a cushion suits you if you want a quick routine; check the shades on the product page. If your skin or lips are sensitive, try one product at a time and read the ingredient list on the page. Cosmetic advice, not medical advice.

FEEV photos are carefully styled brand visuals: to judge a size or a shade, look at the product page photos and the exact title instead.

Each product page shows photos of the packaging and the available shades.

The first thing you notice is the packaging. The photos show pink tubes surrounded by bubbles for the Bubble Gloss, a frosted bottle with a white cap for the Hyper-Fit Color Drop Tint, a black cap for the Hyper-Fit Color Wear Tint and a silver tube for the Hyper-Fit Glam Drop. The FEEV name is printed large on almost every pack, which makes the brand easy to recognise on a bathroom shelf.

The second thing is the balance of the selection: plenty of lip products, cheeks, base, then a single face cream. You can build a full look with FEEV or pick just one product. Shades are listed on each product page and we do not detail them here: look at them directly on the product page.

If you are discovering FEEV, here are products to start with, depending on what you are looking for. For the cheeks, the Hyper-Fit Color Serum Mini Blush is a blush in a small 10 ml tube according to its label, and the Fluffy Cheek Blush is a blush in a tube in the Blush collection. For the lips, the Hyper-Fit Color Drop Tint and the Hyper-Fit Color Wear Tint are tints, the Bubble Gloss is a gloss and the Hyper-Fit Color Balm is a balm.

For the base, the box of the Hyper-Fit Silky Cushion reads SPF40 PA++ in the photos, and the Hyper-Fit Bare Cushion Set is another cushion from the brand. For skincare, the Hyper Hydro Cream is a cream in an 80 ml tube. Its label lists hydrolyzed hyaluronic acid, betulin and ceramide NP.