Korean perfume · hands, body, home

CHWI

According to the brand, CHWI turns places in Korea into scents: a bamboo forest, a wooden temple, a field of flowers, a hill of mugwort. Eau de parfum, hand cream, lotion, diffuser: each scent comes in several formats.

CHWI Sachal hand cream in a white tube leaning on black lava stonesCHWI Odii reed diffuser next to a bottle and mulberries on a stone standCHWI Dae Namu hand and body lotion in a pump bottle in front of bamboo leavesCHWI Odii perfume balm in a purple stick with mulberries beside it
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CHWI product lines

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In short

CHWI at a glance

CHWI is a Korean perfume and scented-care brand. CHWI perfumes draw on Korean nature and heritage: bamboo, a temple, mugwort, mulberry, wildflowers. At Ma Petite Coree, the CHWI selection brings together eau de parfum, perfume balms, hand creams, hand and body lotions, diffusers and fragrance droppers.

  • Eau de parfum, perfume balm, diffuser and fragrance dropper
  • Hand cream and hand and body lotion in the same scents
  • Scents named after Korean nature and places

Brand facts

Country
South Korea
Specialty
Perfumes and scented care for hands, body and home
Inspiration
According to the brand, Korean nature, places and gestures (bamboo, temple, mugwort, ink on paper)
Signature ingredients
Shea butter in the hand cream, according to the brand
Commitments
According to the brand, a vegan hand cream formula, free of paraben, phenoxyethanol and PEG
Products at Ma Petite Coree
23
Starting price
from 15.90 €

CHWI: frequently asked questions

What do we know about the CHWI brand?

CHWI is a Korean perfume and scented-care brand. The Korea Herald describes it as a brand that works elements of Korean cultural heritage into its perfumes. At Ma Petite Coree, the CHWI selection runs from eau de parfum to hand cream.

Is CHWI a cosmetics brand or a perfume brand?

CHWI is first of all a perfume brand: eau de parfum, perfume balm, diffuser and fragrance dropper. It also makes scented care for hands and body, such as hand cream and hand and body lotion, in the same scents as its perfumes.

What do Hwa Won, Sachal, Odii, Ssook, Dae Namu and Sumuk mean?

Each CHWI scent name is a Korean word: sachal, temple; odii, mulberry; ssook, mugwort; dae namu, bamboo. According to the brand, Hwa Won suggests a field of wildflowers and Sumuk ink meeting paper.

Which CHWI perfume should I choose?

Start from the landscape that speaks to you. At CHWI, Dae Namu suggests bamboo, Sachal a temple, Ssook mugwort, Odii mulberry, and Hwa Won, according to the brand, wildflowers. To hesitate less, try a 10 ml fragrance dropper such as the Dae Namu Fragrance Dropper.

What is the difference between CHWI eau de parfum, perfume balm, fragrance dropper and diffuser?

CHWI eau de parfum is worn on skin, in a 50 ml bottle. The perfume balm is a 4.6 g stick that is easy to carry. The fragrance dropper and the reed diffuser scent a room or a corner of your home instead.

How do I use a CHWI fragrance dropper?

According to the brand, you put a few drops of CHWI on a bamboo plate, then place it on a desk, in a closet or by the bed. Check the product page to see what is included, for example with the Hwa Won Fragrance Dropper.

Is CHWI hand cream vegan?

According to the brand, CHWI hand cream has a vegan formula, contains shea butter and is free of paraben, phenoxyethanol and PEG. See for example the Odii Hand Cream or the Hwa Won Hand Cream.

CHWI hand cream or hand and body lotion: which one?

CHWI hand cream is a 50 ml tube you can keep in a bag. CHWI hand and body lotion is a 300 ml pump bottle for the bathroom. Both come in the same scents, for example Sachal: Sachal Hand Cream and Sachal Hand & Body Lotion.

Are CHWI and CHI the same brand?

Yes. The product titles read "CHWI (CHI)": the name is written CHWI, and CHI also appears in the brand's own texts. To find the products, search for CHWI or for a scent name, such as CHWI Sachal.

Can I give a CHWI product as a gift?

Yes. According to the brand, the set of diffuser and fragrance droppers is meant as a gift with Korean patterns: it is the Diffuser & Dropper Set. A CHWI perfume balm or hand cream also makes a small gift.

Where can I buy CHWI in Europe?

You can buy CHWI at Ma Petite Coree: the CHWI selection ships from Seoul. Hand creams and perfumes are gathered in the Body collection, hand and body lotions in the Creams collection, and the set sits in the Sets collection.

Cosmetic advice, not medical advice.

All about the brand

Buy CHWI online

You will find the whole CHWI selection at Ma Petite Coree, shipped from Seoul.

CHWI perfumes: a Korean brand of fragrance and scented care

CHWI is a Korean perfume and scented-care brand. According to the brand, its scents come from the nature and places of Korea: a bamboo forest, a small wooden temple, mugwort grown in the sea breeze, wildflowers, the moment when ink meets paper. The Korea Herald (October 2026) describes it as a brand that works elements of Korean cultural heritage into its perfumes, with scent names taken from everyday life and nature.

On product pages the brand appears as "CHWI (CHI)". The simplest searches are therefore CHWI, CHWI perfume or a scent name, such as CHWI Sachal or CHWI Hwa Won. On this page you will find every format: eau de parfum, perfume balm, hand cream, hand and body lotion, diffuser and fragrance dropper.

CHWI scent families and formats

The brand presents its scents as episodes. We group them here by name, based on the titles in the selection.

According to the brand, CHWI hand cream has a vegan formula with shea butter, free of paraben, phenoxyethanol and PEG. The diffusers use reed sticks, and the scents also come as 10 ml fragrance droppers.

How to choose your CHWI perfume

Start with the landscape that speaks to you. If you like green scents, try Dae Namu, the bamboo. If you prefer wood and temple, choose Sachal. For a fruity scent there is Odii, the mulberry. For flowers, look at Hwa Won. The mugwort in Ssook is rarer: it suits you if you want a plant scent.

Then choose the format. The 50 ml eau de parfum is worn on skin. The 4.6 g perfume balm slips into a bag. The 10 ml dropper and the 100 ml diffuser scent a room. The hand cream and the hand and body lotion carry the scent through the day. Scent is a matter of taste: if you hesitate, begin with a small format.

For scented care, browse the Body collection; for a gift, look at the Sets collection. If your hands feel tight, the dry skin collection has more ideas.

Each product page shows the format and the scent: check the scent name on the label, because several CHWI products look alike. And to compare with other Korean body-care brands, take a look at UNOVE or AROMATICA.

What makes CHWI different

What stands out at CHWI is that one scent comes in several objects. You can wear Sachal as an eau de parfum, keep it in a hand cream, use it as a body lotion, or scent a room with the diffuser. The same landscape follows you from the bathroom to the desk.

The names also tell a story. They come from simple Korean words: sachal, temple; odii, mulberry; ssook, mugwort; dae namu, bamboo. The bottles are plain, and the brand's pictures show leaves, stones, wood and fruit, so you see right away where each scent comes from.

CHWI essentials at Ma Petite Coree

There is no ranking to quote here, so these are simply good places to start. For a first perfume to wear, look at the Odii Eau de Parfum or the Sachal Eau de Parfum. To try a scent in a small format, pick a fragrance dropper such as the Dae Namu Fragrance Dropper or the Hwa Won Fragrance Dropper.

For your hands, the Sachal Hand Cream and the Odii Hand Cream fit in a bag. For your home, the Odii Diffuser and the Hwa Won Diffuser scent a room. And for a gift, there is the Diffuser & Dropper Set.