BANILA CO

Banila Co is a Korean cosmetics brand. According to the brand's Korean website, it is run by the company F&Co, which Korean press describes as an affiliate of the F&F group. Banila Co is best known for Clean It Zero, its cleansing balm, which Korean press calls its flagship product.

The brand's Korean site goes beyond cleansing: it also shows makeup for the complexion, eyes, lips and cheeks, plus sun care and masks. That makes Banila Co both a cleansing brand and a makeup brand, and it is what gives the selection its range.

Clean It Zero is the widest range. It includes cleansing balms (Original, Pore Clarifying, Calming, Ginseng Glow Nourishing), foams, gels, fig and kiwi pack cleansers, exfoliating gels, toner pads and a charcoal clay mask, going by the product names.

Banila Co makeup is organised by area of the face. For lips, you will find Veil tints, a Dew Glow Tint, a Volume Lip Plumper, a Hydrating Lip Oil, a lipstick and a lip pencil. For eyes: a Powerproof mascara and pen eyeliner, a Mood On eyeshadow palette, an eye glitter and a brow pencil. For complexion and cheeks: cushions, Romantic Blush products and a highlighter. The sun products in the All Day Prep and Hello Sunny lines show SPF50+ PA++++ in their titles.

To remove makeup or sunscreen, start with a balm: the Clean It Zero Original Cleansing Balm is a simple first choice. If you want to target pores, the Clean It Zero Pore Clarifying Cleansing Balm or the Tea Tree Pore Peeling Gel are made for that need, going by their names. If your skin feels sensitive, the Calming versions, such as the Clean It Zero Calming Cleansing Balm or the Clean It Zero Calming Gel Cleanser, are made to soothe going by their names. For skin that likes richer textures, the Clean It Zero Ginseng Glow Nourishing Cleansing Balm is the nourishing balm of the range.

For eyes and lips, the Lip and Eye Remover Clear and the Clean It Zero Lip & Eye Remover are dedicated removers. For a travel routine, the Clean It Zero Cleansing Balm Variety Travel Kit brings several balms together in small sizes. Always patch test on a small area if your skin reacts easily. Cosmetic advice, not medical advice.

For makeup, choose the area first: lips, eyes, cheeks or complexion, then the texture. A lip tint or oil gives a glossy effect, a pencil defines the lip line, and a cushion is used for the complexion. Compare the photos on each product page to see colour and texture before you choose.

Exfoliators and masks round out the selection. If you like Banila Co, also look at Rom&nd, 3CE or TIR TIR for more Korean makeup ideas.

Banila Co built its name on one precise step: removing makeup and cleansing the skin. Clean It Zero comes in several textures: balm, foam, gel, pack cleanser, exfoliating gel, toner pad and mask. Each version carries a name that hints at its use, such as Calming, Pore Clarifying or Nourishing, which helps you choose without trying everything.

On the makeup side, the brand offers easy-to-wear products: a blush made for both lips and cheeks, lip tints, cushions and pencils. The colourful jars and tubes of Clean It Zero are easy to spot in the photos of the selection.

To start with Banila Co, the Clean It Zero Original Cleansing Balm is the base version of Clean It Zero and the brand's best-known product. If you prefer a foam texture, try the Clean It Zero Foam Cleanser or the Clean It Zero Calming Foam Cleanser. For a pack cleanser, the Clean It Zero Figberry Moisture Pack Cleanser and the Clean It Zero Kiwi Pore Pack Cleanser are two options.

On the makeup side, the Volume Lip Plumper and the Hydrating Lip Oil are two lip products, the Romantic Blush Lip & Cheek goes on lips and cheeks, and the Powerproof Mascara or the Powerproof Pen Eyeliner complete an eye look. For complexion, look at the Essence Skin Pink Cushion or the Covericious Ultimate White Cushion.