A'PIEU

A'pieu (어퓨 in Korean) is a Korean cosmetics brand. On the packaging the name is written A'pieu, with an apostrophe; people also search for it as A'PIEU, apieu or a pieu. At Ma Petite Coree, the selection covers makeup, face care, cleansers, hair care and a few body products. This page gives you a tour of what you can find before you open the product pages.

A'pieu product names repeat from one product to another. We group them by name, without claiming these are ranges defined by the brand. The Juicy Pang products include the Juicy Pang Pastel Blusher, the Juicy-Pang Water Blusher, the Juicy Pang Glossy Jelly Highlighter, the Juicy Pang Tint, the Juicy Pang Care Lip Balm and the Juicy Pang Perfume Hand Cream. The Waterlock products include the Waterlock Cushion, the Waterlock Comfort Veil Cushion, the Waterlock Tone-Up Sun Cushion Lavender, the Waterlock Finisher UV Tone-Up Velvet and the tone-up creams Waterlock Pudding Tangled Tone-Up Cream and Waterlock Meringue Fluffy Tone-up Cream.

The name Madecassoside Tetrasome Cica brings together the Madecassoside Tetrasome Cica Toner, the Madecassoside Tetrasome Cica Ampoule, the Madecassoside Tetrasome Cica Cream and the Madecassoside Tetrasome Cica Set. The name Vinegar brings together hair products: the Raspberry Vinegar Hair Mist, the Raspberry Vinegar Hair Shampoo, the Raspberry Hair Vinegar and the Mint Scalp Hair Vinegar. Finally, the name Deep Clean appears on cleansers, like the Deep Clean Foam Cleanser and the Deep Clean Cleansing Oil, and the name Mulberry on the Mulberry Blemish Clearing Ampoule and the Mulberry Blemish Clearing Cream.

Start with the step you want to add to your routine. To cleanse, compare a foam cleanser, like the Deep Clean Foam Cleanser Pore, with an oil, like the Pore King Minji Cleansing Oil. For the cheeks, pick a case and a shade on the product pages, then add one blush at a time. For the lips, look at the applicator: a soft tip for the Honey&Milk Lip Oil, a stick for the Honey&Milk Lip Balm, a tube with an applicator for the Juicy Pang Tint.

For the sun, the Pure Block Daily Sun Cream is a cream in a tube, while the Waterlock Tone-Up Sun Cushion Lavender is a cushion: the titles show the format, and the label on each product page gives the details. For hands and feet there are the Juicy Pang Perfume Hand Cream and the Soft Foot 30 Minutes Peeling Socks. Read the ingredients on the label if your skin is sensitive. Cosmetic advice, not medical advice.

Each A'pieu product page shows the product photos, its exact title and its options when there are any. To compare with other Korean brands, you can also look at ETUDE, TONYMOLY or PERIPERA.

What strikes you first in the photos is the colors and the shapes. Most of the blushes come in round transparent cases, the lip products have rounded transparent bottles or soft applicators, and the cushions arrive in translucent blue, pink or purple cases. The face care and the cleansers are plainer, in blue, turquoise or pink bottles. For every product we only describe what the title and the photos show: shape, format, visible colors.

The titles often refer to a flavor or a dessert, like Raspberry, Honey&Milk, Mulberry, Pudding or Meringue. These words are product names: on their own they do not tell you what is in the formula.

Rather than a ranking, here are a few starting points. For the cheeks, the Juicy Pang Pastel Blusher and the Juicy-Pang Jelly Blusher are two blushes in transparent cases; the Juicy Pang Glossy Jelly Highlighter adds a highlighter. For the lips, the Honey&Milk Lip Oil and the Jelly Honey Lip Oil are two lip oils, and the Rice PDRN Nourish Lip Elixir is a Lip Elixir whose title mentions rice and PDRN, polydeoxyribonucleotide.

For the complexion, the Waterlock Comfort Veil Cushion and the Waterlock Cushion are cushions, while the Mineral 100 HD Powder is a powder in a transparent jar according to the photos. For hair, the Raspberry Vinegar Hair Mist is a mist in a pink bottle. For the face, the Madecassoside Tetrasome Cica Ampoule and the Mulberry Blemish Clearing Cream let you explore two different worlds.