TOOQ

TOOQ is a Korean makeup brand. According to its Korean site, the brand's store is run by a company based in Seoul, Heida Company. We write TOOQ in capitals on our pages, but on the packaging you will see "tooq" in lowercase, with a small round logo.

The brand's range centers on makeup: products for the eyes, lips and cheeks, a little complexion makeup, accessories, plus makeup removers and cleansers to take it all off in the evening. At Ma Petite Coree you find part of that range, shipped from Seoul.

The families below are groupings by product name that we made ourselves, not the classification used on the brand's own site.

• One by Genuine: the One by Genuine Magnetic Shadow 25-Color Palette, a large twenty-five-pan palette, and the single pans One By Genuine Magnetic Eye Shadow.
• Lip Tint: the Without Mirror Lip Tint, the New Classic Velvet Lip Tint, the Volume Glaze Syrup Tint Mini and the Gentle Kiss Glow Tint.
• Cleansing & Remover: the Creamy Cleansing Pump, the No More Bother Cleansing Water and the Lip & Eye Remover.
• Master Piece: the Master Piece Face Shadow Palette, a compact four-pan palette with a mirror.

The other TOOQ products sit outside these families: the Eye Extender Waterproof Slim Eyeliner, the stick blush Water Cream & Likurim Watercolor Blusher, the Water Color Petal Powder, the Transparent Recover BB Cream and the Hydrock Fixer.

Start with the area you make up most often. If you mainly wear a line of eyeliner, the Eye Extender Waterproof Slim Eyeliner is a simple starting point. If you prefer color on the lips, compare the lip tints: the Volume Glaze Syrup Tint Mini is a mini version, the New Classic Velvet Lip Tint has velvet in its name, and the Gentle Kiss Glow Tint is a tint in a clear tube with pink reflections.

For the complexion, the Transparent Recover BB Cream offers a choice of versions on its page and the Base Miker Color Correcting base is named Color Correcting. These are products to look at closely: read the page and the photos before choosing a color close to your skin. For the evening, the Lip & Eye Remover targets lips and eyes, while the No More Bother Cleansing Water and the Creamy Cleansing Pump are for cleansing the face.

One basic tip: test colored products in daylight, and prefer a small number of shades that you will really use.

Eye products sit in the eye makeup collection (eyeliner, glitter pen, palettes and magnetic shadows), lip products in the lip makeup collection (lip tints, balm and pencil) and blushes in the blush collection. For the evening, look at the makeup removers or the cleansers, and for the brush the accessories.

The product photos speak for themselves: white, pastel pink or silver cases, labels in black-and-white typography, and English names that read like little sentences ("No More Bother", "Piece Of Cake", "Return To Bèbè"). The overall look is simple, rather soft and fairly playful.

The colors seen in the photos run from pinks and peaches to browns, with a few reds for the lips. As always with makeup, check each product page for the colors offered before you choose.

Here are a few products to look at first, depending on what you are after.

• For the eyes: the Eye Extender Waterproof Slim Eyeliner, the Piece Of Cake Pen Glitter pen and the Master Piece Face Shadow Palette and One by Genuine Magnetic Shadow 25-Color Palette palettes.
• For the cheeks: the Water Cream & Likurim Watercolor Blusher and the Satin Peach Blossom pot.
• For the lips: the Without Mirror Lip Tint, the Return To Bèbè Lip Balm and the Rough But Pro Lip Pencil.
• For the complexion: the Transparent Recover BB Cream, the Base Miker Color Correcting base and the Water Color Petal Powder.