Naughty Percent
★ PLAYFUL GEN Z K-BEAUTY
K-BEAUTY,
IN FUN MODE.
NAUGHTY PERCENT is a playful and confident Gen Z K-beauty brand. The brand breaks the rules of serious skincare with a carefree tone, expressive packaging, and formulas designed for young, demanding skin. A K-beauty that doesn’t take itself seriously but takes your skin seriously.
★ THE NAUGHTY DNA
K-BEAUTY WITHOUT THE HEADACHE
Effective actives, a playful tone.
NAUGHTY PERCENT targets a young audience that wants a simple, effective routine that matches their mood. No expert jargon: just treatments that work, in a visual world that speaks.
✦ PILLAR 01
CLEAR ACTIVES
Niacinamide, hyaluronic acid, BHA/AHA: essential K-beauty actives, clearly dosed and explained without jargon.
✦ PILLAR 02
HYDRATION
The foundation of young, happy skin: treatments that plump and provide comfort without overload.
✦ PILLAR 03
UNINHIBITED TONE
Fun packaging, pop codes: the brand enjoys itself as much as its target audience. But the formula remains serious.
Naughty but not naive: the brand has fun but doesn't skimp on the formulation.
★ THE NAUGHTY APPROACH
A GEN Z ROUTINE
Simple steps, fun products, real results.
CLEANSING
Routine foundation
Gentle cleansers that respect the barrier. The foundation for carefree young skin.
HYDRATION
Toners & serums
Targeted moisturizers to plump and smooth. The step that transforms the complexion daily.
TARGETED ACTIVES
Pores, blemishes
Active niacinamide or BHA treatments for blemishes and skin texture. The young adult signature.
★ THE ENTIRE COLLECTION
DISCOVER NAUGHTY SKINCARE
PERCENT BELOW
Cleansers, moisturizers, targeted treatments: find the authentic NAUGHTY PERCENT selection, shipped from Seoul with no customs fees in the EU.
NAUGHTY PERCENT Matte Bloom Tint
NAUGHTY PERCENT Vitamin Powder 10g
NAUGHTY PERCENT Blurring Filter Tone Up Cream 50ml
NAUGHTY PERCENT Melting Shine Lipstick
★ TO GO FURTHER
THE K-BEAUTY UNIVERSE FOR YOUNG SKIN
Fun, accessible, and effective K-beauty brands for Gen Z.
COSRX: the minimalist K-beauty brand known for snail mucin
COSRX is the other accessible and effective reference that Gen Z widely adopts.
READ THE ARTICLE →
ANUA: the reference K-beauty heartleaf toner brand
Anua for young skin: heartleaf, niacinamide, soothed and clear skin.
READ THE ARTICLE →★ YOUR QUESTIONS
NAUGHTY PERCENT FAQ
Everything you need to know about the playful K-beauty NAUGHTY PERCENT.
Which NAUGHTY PERCENT product to start with?
A signature moisturizer or a niacinamide serum: both ideal entry points to the brand, to use morning and evening.
NAUGHTY PERCENT, what age is it for?
Especially suited for young skin (15-30 years old) looking for a simple and effective routine. But the formulas are suitable for all skin types.
How does NAUGHTY treat imperfections?
With recognized actives: niacinamide to regulate, BHA to unclog, moisturizers to prevent dryness. No gimmicks.
Is NAUGHTY PERCENT suitable for sensitive skin?
Generally yes, but avoid using too many active acids at the start of your routine. Always do a patch test on the inner elbow before introducing.
Can NAUGHTY be combined with other K-beauty brands?
Yes, no problem. NAUGHTY PERCENT skincare easily fits into an existing routine.
Are NAUGHTY PERCENT products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.