NAUGHTY PERCENT

NAUGHTY PERCENT is a brand sold as K-beauty, also written NaughtyPercent or Naughty% on its website. According to that Korean website, the company behind it is based in Incheon, South Korea. We found no second independent source to go further, so we give no founding date, no brand history and no parent group. What we can describe with confidence are the products you find at Ma Petite Coree, based on their titles and photos.

The families below are groupings by name made by Ma Petite Coree, not a split announced by the brand. The Matte Bloom family covers the lip tint, whose name suggests a matte finish. The Melting Shine family covers the lipstick. The Vitamin Powder family is a single 10 g product, and the Blurring Filter family is a 50 ml tone-up style cream. We do not detail their ingredients: read the list on the packaging before use.

This breakdown is mainly there to help you find your way: each family matches a name you see in the product titles. When you are looking for a specific product, simply type the family name into the shop search, for example Matte Bloom or Melting Shine.

If you mainly want to refresh your lip makeup, look at the lip products and their shades on each page. If you want to add face care to your routine, look at Vitamin Powder and Blurring Filter Tone Up Cream, also filed in the Combination Skin collection. One simple tip: always read the ingredient list, and test a new product on a small area if your skin is sensitive. Cosmetic advice, not medical advice.

For makeup, think about how you will use it: a lip tint goes on with its applicator and builds up by the touch, while a stick lipstick goes on in one swipe, which can be handy on the go. For face care, check the size given in each product title, then read the directions on the packaging. If you are unsure, start with a single product, see how it suits you, and complete your selection later.

The lip products are in the Lip Makeup collection, Vitamin Powder is in the Toners collection and Blurring Filter Tone Up Cream in the Moisturizers collection. These face care products are also in the Combination Skin collection. To compare with other makeup brands, you can also look at ROMAND and 3CE.

Our NAUGHTY PERCENT selection leans toward lip makeup. You find a lip tint with an applicator and a stick lipstick, formats many people switch between depending on mood or outfit. In the product photos, the lipstick comes in a black case with a chain pattern, while the lip tint is shown in a clear bottle. Alongside the makeup, the brand also offers a few face care products.

One simple advantage of this selection is that it is quick to browse. Instead of digging through a large catalog, you look at the lip products first, then the face care products, and make your choice without getting lost. For lips, you pick the format first, then the shade; for the face, you start from the type of product you need.

For lips, start with the Matte Bloom Tint lip tint if you like applying color with an applicator, or with the Melting Shine Lipstick lipstick if you prefer a stick. For the face, Vitamin Powder is a 10 g product and Blurring Filter Tone Up Cream a 50 ml cream. We do not rank these products against each other: each one has a different use, and you can choose according to what you are after.