EDIT.B

EDIT.B is a Korean skincare brand. The name is written with a dot, as on the packaging, and many people search for it as "edit b" or "editb". At Ma Petite Coree, the EDIT.B selection brings together sun care, sheet masks, creams, essences, cleansers, an ampoule, a lip care product and a cushion foundation, all shipped from Seoul.

If you are new to EDIT.B, the easiest way in is through its ranges, which have clear names: Waterfull Gumi Mask, Daily Ampoule Mask, Sunday, Calming Tok Cica, Moisture Barrier Pang Hyalu and Joyful. These ranges are groupings by product name, made by Ma Petite Coree from the product titles.

Several names point straight to an ingredient. The Calming Tok Cica range mentions cica and heartleaf, with pads, a cream and a gel essence. The Moisture Barrier Pang Hyalu range names hyaluronic acid and panthenol, for an ampoule and a cream. The Moisturizing Soothing Mugwort Ceramide Cream points to mugwort and ceramides, and the Tone & Soft Peach Niacin Glutathione Gel Essence to peach, niacin and glutathione.

The Sunday sun care products are listed as SPF50+ PA ++++ in their titles: the Sunday Tone-Up Sun Serum, the Sunday Cica Sun Serum and the Sunday No-Sebum Sun Cream. Always read the directions on the packaging for how much to apply and when to reapply.

Start from what the product name says. For a soothing routine, the Calming Tok Cica products carry the word Calming; the sensitive skin collection can help too. For skin that feels tight, the Moisture Barrier Pang Hyalu products and the mugwort cream put moisture in their names; see the dry skin collection as well. For skin that turns shiny, the Sunday No-Sebum Sun Cream has No-Sebum in its name, and the oily skin collection has more ideas.

Always patch test a new product and check the ingredient list on the product page. Cosmetic advice, not medical advice.

You can also compare EDIT.B with other brands in the shop, such as MEDIHEAL, TORRIDEN or CELIMAX.

What stands out first in the photos is the packaging: pastel tubes and bottles, a sheet mask pouch shaped like a cat, cleansing pads in a heart-shaped pouch, a cushion in a round pink and purple compact. The names play with words too: Pang Hyalu, Ssuk Cera (the name printed on the Mugwort Ceramide Cream), Tok Cica, Veil On Skin Boosting Prep.

The selection covers several steps of a routine: cleansing, prepping the skin, moisturizing, sun protection and masking. Each product is best chosen from its name, its photo and its product page, with no promise to read between the lines.

We do not name a hero product, but here are some landmarks in the selection. For sun care: the Sunday Tone-Up Sun Serum, the Sunday Cica Sun Serum and the Sunday No-Sebum Sun Cream. For masks: the sheet masks Waterfull Gumi Mask Cica, Waterfull Gumi Mask Milk and Waterfull Gumi Mask Ocean, or the Daily Ampoule Mask box. For moisture: the Moisture Barrier Pang Hyaluronic Acid Panthenol Cream, the Moisture Barrier Pang Hyalu Ampoule and the Calming Tok Cica Heartleaf Cream. For cleansing: the Joyful Carrot Foaming Gel Cleanser and the Joyful Heart All-in-One Cleansing Pad.

You can also look at the Veil On Skin Boosting Prep, the Tone & Soft Peach Niacin Glutathione Gel Essence, the Waterful Jelly Lip Essence and, for complexion, the Marshmallow Tone-Up Cushion.