BLITHE

BLITHE is a skincare brand sold as K-beauty. Its website shows a company address in Seoul and a Korean business registration number. We do not tell the brand's history here: for the legal details and the company behind it, read the information on the brand's own website.

At Ma Petite Coree, the BLITHE selection is broad: masks, serums, essences, priming creams, sunscreens, cleansers and an eye cream. The products are easy to recognise by their understated packaging with the BLITHE name clearly visible, and by names that repeat from one product to the next, which helps you find your way around.

Ma Petite Coree groups these products by name, based on their titles. These are practical groupings to help you find your way.

The Patting Splash Mask group brings together Patting Splash Mask Energy Citrus&Honey, Patting Splash Mask Rejuvenating Purple Berry and Patting Splash Mask Soothing & Healing Green Tea, next to the Bubble Slash Mask. The Pressed group gathers the jar serums Pressed Serum Tundra Chaga, Pressed Serum Gold Apricot and Pressed Serum Crystal Ice Plant, along with the Pressed Eye Cream. The Targeted group contains Targeted Pore Serum Niacinamide 22, Targeted Tightening Serum Retinol 0.1, Targeted Hydrating Serum Hyaluronic Acid 2.0 and Targeted Blemish Serum Niacinamide 5.0, bottled serums whose titles name an active.

The Vital Treatment essences are numbered: Vital Treatment 6 Calming Leaves, Vital Treatment 8 Nourishing Beans and Vital Treatment 9 Essential Seeds. The Inbetween group includes the Inbetween Aurora Mist Serum, the priming creams Inbetween Tone-Up Priming Cream, Inbetween Glow Priming Cream and Inbetween Pore Priming Cream, as well as the Makeup Prep. Essence. Finally, the Anti-Polluaging group gathers the Anti-Polluaging Pore Cleansing Balm, the Anti-Polluaging Cleansing Water and the Anti-Pollution Aging Pore Cleansing Foam BHA 0.5, and the sunscreens are Airy Sunscreen, Honest Sunscreen and Ice Sunscreen Stick.

Start with what you are looking for. To cleanse, compare the balm, the cleansing water and the foam. For skin that tends to be oily or has visible pores, products whose titles mention pores, such as Targeted Pore Serum Niacinamide 22, are a good starting point. For drier skin or skin that lacks hydration, look at Targeted Hydrating Serum Hyaluronic Acid 2.0 or Pressed Serum Crystal Ice Plant, whose labels mention hyaluronic acid.

If your skin is sensitive, the Patting Splash Mask Soothing & Healing Green Tea and the Vital Treatment 6 Calming Leaves are worth a look based on their names and labels. Always test a new product on a small area before using it on your whole face. Cosmetic advice, not medical advice.

For the eye area, the Pressed Eye Cream lists caffeine and bakuchiol on its label. In the morning, pick a sunscreen according to the texture you like: a light fluid, a cream or a stick.

To compare with other skincare brands, you can also visit TORRIDEN, COSRX or ROUND LAB.

What stands out first is the variety of formats. The Patting Splash Masks are bottles of liquid, the Bubble Slash Mask is a mask in a tube, the Pressed Serums are jars, the Targeted serums are dropper or pump bottles, and the Ice sunscreen comes as a stick. Each product carries a short line on its label that starts with « for », for example « for radiance & brightening » or « for hydrating & soothing ».

That line tells you what the product is aiming at without reading a long leaflet. We do not repeat any promise of results here: for the formula, the size and the directions, read the packaging and the page of each product.

For a first order, here are a few products that give a good idea of the brand. The Patting Splash Mask Energy Citrus&Honey is a simple way in if you want to try the bottled masks. Pressed Serum Tundra Chaga and Pressed Serum Gold Apricot show the jar format of the Pressed Serums, with the cream-serum wording on the label.

If you prefer a dropper serum, look at Targeted Hydrating Serum Hyaluronic Acid 2.0, or Targeted Tightening Serum Retinol 0.1, whose label lists retinol, bakuchiol, Cica-PDRN and ectoin. For cleansing, the Anti-Polluaging Pore Cleansing Balm is a balm in a jar and the Anti-Pollution Aging Pore Cleansing Foam BHA 0.5 is a foam in a tube. For sun protection, Airy Sunscreen and Honest Sunscreen are two tubes with different labels.