BEAUTY OF JOSEON Ginseng Moist Sun Serum — SPF50 Sérum Anti-Âge

A formula that sets a high standard for daily photoprotection, powered by next-generation UV filters and Hanbang active ingredients.

Panax Ginseng Root Extract (30%) — Ginseng root extract, a cornerstone of traditional Korean medicine, here deploys its ginsenosides with powerful antioxidant properties. These plant saponins support skin elasticity, help smooth fine lines, and maintain the hydrolipidic barrier in optimal conditions, even under sun exposure.

Niacinamide (2%) — This water-soluble vitamin works with the skin’s natural substances to even out skin tone, reduce dullness, and strengthen weakened skin barriers. A valuable asset to prevent UV-induced hyperpigmentation.

Adenosine — Derived from yeast, this active ingredient helps soothe and improves the appearance of elasticity and wrinkles. A complementary action to ginseng for a visible smoothing effect.

Complex of 5 chemical UV filters — Isoamyl p-Methoxycinnamate, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Ethylhexyl Triazone, and Polysilicone-15 provide broad-spectrum SPF50+ PA++++ coverage, the maximum protection available according to Korean standards.

☀️ Morning routine

1. After your essence or hydrating serum, take 2 to 3 pumps from the bottle (enough to cover face + neck)
2. Evenly spread over the entire face by gently tapping, don’t forget the eye contour area — the formula does not irritate sensitive eyes and can be generously applied to this area
3. Wait 1 minute before applying makeup (if any) — the texture fades quickly and leaves a natural rosy finish
4. Reapply every 2-3 hours to maintain sun protection, especially during prolonged exposure

🌙 Evening routine

1. Be sure to cleanse with a makeup removing oil or cleansing balm to dissolve chemical filters — a simple water-based gel is not enough

Field tip: Some users mix this sunscreen serum with their foundation for a less dense texture, but beware: this dilutes UV protection. Prefer separate application.

A sunscreen serum designed for those who still hesitate to wear daily protection — a texture so light you'll almost forget the SPF50+.

• Combination to oily skin : light texture ideal for combination to oily skin that prefers a rosy finish, without greasy film or excessive shine
• Retinoid users : essential if you use tretinoin, as photosensitized skin requires reliable SPF50+
• Fans of Korean layering : slips between your essence and cream without weighing down — unique capsule formula that ensures targeted delivery of key actives
• Skin prone to spots : 2% niacinamide helps prevent post-inflammatory hyperpigmentation triggered by UV

To adjust if:

• Very dry skin: the finish may feel insufficiently nourishing — favor a rich cream underneath
• Pregnancy: although pregnant women can use this sunscreen, hormonal changes may make the skin more sensitive. Consult your doctor before adding any new product

The effects of a well-formulated sunscreen serum are seen over two timeframes: immediate protection and cumulative benefits.

From the first application: light texture, effortless absorption, fresh and rosy finish without white marks. The complexion looks even, never masked.

After 2 weeks of daily use: the skin becomes softer and more hydrated thanks to ginseng. Inflammatory redness gradually calms down.

After 1 month: visible improvement in the overall appearance of the skin, more even complexion, less noticeable fine lines — the cumulative effect of UV protection and anti-aging actives.

In the long term: prevention of photoaging (wrinkles, spots, sagging) — the real benefit of wearing SPF50+ 365 days a year. Regular use of a broad-spectrum sunscreen can reduce the appearance of sun spots and prevent new ones from forming.

What is the difference with BOJ's Relief Sun Rice + Probiotics?

Relief Sun is appreciated for its creamy yet light texture and hydrating effect, while the Ginseng Sun Serum focuses on a fresher, almost serum-like finish, with anti-aging actives (30% ginseng, adenosine). Relief Sun is better suited for dry skin, Ginseng for combination/oily skin seeking a matte-pink finish.

Can it be worn under makeup?

Absolutely. It soothes skin prone to rosacea while giving a healthy glow, and works well under makeup. Just wait 1 minute for the texture to absorb before applying your foundation.

How long does the 50 ml bottle last?

With daily use on face + neck (about 2-3 pumps in the morning), expect 6 to 8 weeks. If you reapply in the afternoon, more like 4 to 5 weeks — this is normal for a high SPF used properly.

The formula contains alcohol — is it irritating?

Alcohol is used here to lighten the texture and speed up UV filter absorption. The product feels gentle on the skin, with no strong scent, and an easy-to-work consistency. If your skin poorly tolerates alcohol, do a patch test on your forearm.

Why a sun serum rather than a classic SPF cream?

This sun serum was designed for all skin types, and for those who want a unique sun formula with powerful skincare benefits. The idea: to combine care and protection to simplify the routine without compromising effectiveness.

Chemical or mineral filters?

The Ginseng Moist Sun Serum is a chemical sunscreen, formulated with 5 next-generation filters. If you’re looking for a mineral filter (zinc, titanium), this is not the right product.

The brand is inspired by a 19th-century encyclopedia describing the skincare secrets of Korean high society women, from the Joseon dynasty (1392-1910). This prosperous period gave rise to sophisticated beauty protocols, blending oriental medicinal herbs and meticulous rituals.

Beauty of Joseon translates this heritage into modern formulas: the Korean brand uses luxurious oriental herbs to create skincare products for women aged 20 to 40. Ginseng, fermented rice, green plum, propolis — each line draws from the Hanbang pharmacopeia to address contemporary concerns (dehydration, dull complexion, loss of firmness).

The Ginseng Moist Sun Serum embodies this philosophy: ginseng, a key ingredient of BOJ and Hanbang whose effectiveness has been proven by numerous studies, contains abundant saponins that have an anti-aging effect, help improve wrinkles, and nourish the skin..

Discover the entire BEAUTY OF JOSEON range

Water, Butylene Glycol, Dibutyl Adipate, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Alcohol, Acrylates Copolymer, Butyloctyl Salicylate, C12-15 Alkyl Benzoate, Ethylhexyl Triazone, Niacinamide, Phenethyl Benzoate, 1,2-Hexanediol, Silica, Methylpropanediol, Panax Ginseng Root Extract, Olea Europaea (Olive) Fruit Oil, Panax Ginseng Berry Extract, Panax Ginseng Extract, Panax Ginseng Leaf/Stem Extract, Amyris Balsamifera Bark Oil, Angelica Archangelica Root Oil, Citrus Aurantium Amara (Bitter Orange) Leaf/Twig Oil, Ferula Galbaniflua (Galbanum) Resin Oil, Jasminum Officinale (Jasmine) Oil, Polysilicone-15, Isoamyl p-Methoxycinnamate, Polymethylsilsesquioxane, Dibutyl Lauroyl Glutamide, Pentylene Glycol, Dibutyl Ethylhexanoyl Glutamide, Ammonium Acryloyldimethyltaurate/VP Copolymer, Sodium Acrylates Crosspolymer-2, Sodium Polyacryloyldimethyl Taurate, Ethyl Hexanediol, C30-45 Alkyldimethylsilyl Polypropylsilsesquioxane, Hydroxyacetophenone, Adenosine, Xanthan Gum, Disodium EDTA, Ethylhexylglycerin, Glycerin, Tocopherol.

Active UV Filters (5) : Isoamyl p-Methoxycinnamate, Diethylamino Hydroxybenzoyl Hexyl Benzoate (Uvinul A Plus), Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine (Tinosorb S), Ethylhexyl Triazone (Uvinul T 150), Polysilicone-15 — photostable combination covering UVA and UVB.

Hanbang Actives : 4 forms of ginseng (root, berry, total extract, leaves/stems) make up about 30% of the formula — a rare concentration for an SPF product.

Complementary Antioxidants : Tocopherol (vitamin E), olive oil, aromatic oil complex (amyris, angelica, jasmine) — shield against oxidative stress.

Note: Formula without parabens, sulfates, or synthetic fragrance. The slight vegetal scent comes from natural essential oils.