Korean serums

Korean routine · step 6 of 8
1Makeup removers2Cleansers3Exfoliators4Toners5Essences6Serums7Creams8Sunscreens
REJURAN Turn Over Ampoule Dual Effector 30mlTurn Over Ampoule Dual ... · 53.90 €TORRIDEN Dive In Low Molecular Hyaluronic Acid Serum 50mlDive In Low Molecular H... · 24.90 €SULWHASOO First Care Activating Serum VI 60mlFirst Care Activating S... · 39.90 €
Top of the month

The serums everyone is snapping up

The 3 best-selling serums this month at Ma Petite Corée.

See the top →
MEDICUBE PDRN Bubble Cream Serum 95mlPDRN Bubble Cream Serum... · 24.90 €MIXSOON PDRN Collagen Serum 30mlPDRN Collagen Serum 30ml · 31.90 €VT COSMETICS PDRN Hyaluronic Acid Mint Micro Bubble Serum 70mlPDRN Hyaluronic Acid Mi... · 21.90 €
Star ingredient

PDRN: bouncy skin, the Korean way

Seoul's trending ingredient, in our best ampoules.

See PDRN serums →
ANUA Peach 70 + Niacin Serum 30mlPeach 70 + Niacin Serum... · 23.90 €COSRX The Peptide 6 Skin Booster Serum 150mlThe Peptide 6 Skin Boos... · 22.90 €SOME BY MI Galactomyces Pure Vitamin C Glow Serum 30mlGalactomyces Pure Vitam... · 21.90 €
Budget pick

Cult serums under €25

Our best-selling budget serums, picked every week.

See budget picks →

Which serum is right for you?

Tap your need: we explain it in 2 lines.

Hydration

Hyaluronic acid, squalane, beta-glucan: they hold water in your skin. Perfect if your skin feels tight, even if it's oily.

Tip: Morning and night, on skin that's still slightly damp after your toner.
See all serums ↓
TORRIDEN24.90 € TORRIDEN Dive In Low Molecular Hyaluronic Acid Serum 50ml Dive In Low Molecular Hyaluronic Acid Serum 50ml
S.NATURE26.20 € S.NATURE Aqua Squalane Serum 50ml Aqua Squalane Serum 50ml
VT COSMETICS21.90 € VT COSMETICS PDRN Hyaluronic Acid Mint Micro Bubble Serum 70ml PDRN Hyaluronic Acid Mint Micro Bubble Serum 70ml
INNISFREE26.90 €23.90 € INNISFREE Green Tea Seed Hyaluronic Serum Green Tea Seed Hyaluronic Serum

Best seller of the month

Updated every day based on sales.

Best seller right nowREJURAN Turn Over Ampoule Dual Effector 30ml
REJURAN

REJURAN Turn Over Ampoule Dual Effector 30ml

REJURAN Turn Over Ampoule Dual Effector: the korean PDRN ampouleThis korean PDRN ampoule from REJURAN comes in a gold and white 30 mL pump bottle. The...

✓ Shipped from Seoul, 100% authentic

53.90 €
View product

New in ✦

The latest arrivals, 2 per brand max.

See all →
New
SOORYEHAN52.90 € SOORYEHAN Ginseng First Essence Ginseng First Essence
New
SOORYEHAN38.90 € SOORYEHAN Golden Camellia Jojoba Face Oil Golden Camellia Jojoba Face Oil
New
JUNG SAEM MOOL27.90 € JUNG SAEM MOOL BeginS Pink Guava Glutathione Blemish Serum BeginS Pink Guava Glutathione Blemish Serum
New
JUNG SAEM MOOL31.90 € JUNG SAEM MOOL BeginS Grape Cica Cell Pore Perfecting Serum BeginS Grape Cica Cell Pore Perfecting Serum
New
CHARDE40.90 € CHARDE Snow Ampoule Snow Ampoule
New
CHARDE40.90 € CHARDE PDRN Volume Shot Ampoule PDRN Volume Shot Ampoule
New
EIOM38.90 € EIOM Zero Sugar Smoothie Pack Serum Zero Sugar Smoothie Pack Serum
New
EIOM34.90 € EIOM Pantheome Shake Bubble Serum Pantheome Shake Bubble Serum
See all

Top of the month ✦

The 16 most-bought serums over the last 30 days · updated every Monday

See all →
N°1
REJURAN53.90 € REJURAN Turn Over Ampoule Dual Effector 30ml Turn Over Ampoule Dual Effector 30ml
N°2
TORRIDEN24.90 € TORRIDEN Dive In Low Molecular Hyaluronic Acid Serum 50ml Dive In Low Molecular Hyaluronic Acid Serum 50ml
N°3
SULWHASOO39.90 € SULWHASOO First Care Activating Serum VI 60ml First Care Activating Serum VI 60ml
N°4
ANUA23.90 € ANUA Peach 70 + Niacin Serum 30ml Peach 70 + Niacin Serum 30ml
N°5
ANUA30.90 €26.90 € ANUA Niacinamide 10% +TXA 4% Dark Spot Correcting Serum 30ml Niacinamide 10% +TXA 4% Dark Spot Correcting Serum 30ml
N°6
COSRX22.90 € COSRX The Peptide 6 Skin Booster Serum 150ml The Peptide 6 Skin Booster Serum 150ml
N°7
SULWHASOO119.90 € SULWHASOO Concentrated Ginseng Rejuvenating Ampoule 20g Concentrated Ginseng Rejuvenating Ampoule 20g
N°8
MEDICUBE24.90 € MEDICUBE PDRN Bubble Cream Serum 95ml PDRN Bubble Cream Serum 95ml
N°9
MEDICUBE26.90 € MEDICUBE PDRN Collagen Glow Jelly Serum 30ml PDRN Collagen Glow Jelly Serum 30ml
N°10
IOPE69.90 € IOPE Retinol Super Bounce Serum Retinol Super Bounce Serum
N°11
SULWHASOO333.00 € SULWHASOO The Ultimate S Serum 50ml The Ultimate S Serum 50ml
N°12
COSRX27.90 € COSRX The Vitamin C 23 Serum 20ml The Vitamin C 23 Serum 20ml
N°13
S.NATURE26.20 € S.NATURE Aqua Squalane Serum 50ml Aqua Squalane Serum 50ml
N°14
MEDIHEAL28.90 € MEDIHEAL Vitamin C Brightening Serum 40ml Vitamin C Brightening Serum 40ml
N°15
IOPE85.90 € IOPE XMD Stem3 Clinic Recovery Serum 50ml XMD Stem3 Clinic Recovery Serum 50ml
N°16
SOME BY MI27.90 €21.90 € SOME BY MI Galactomyces Pure Vitamin C Glow Serum 30ml Galactomyces Pure Vitamin C Glow Serum 30ml
See the full top

The serum blog

Our articles to help you choose your serum.

All articles →
REJURAN: the Korean PDRN skincare brand, explained simplySerumsREJURAN: the Korean PDRN skincare brand, explained simplyRead the article →Sulwhasoo: the Korean luxury ginseng brandSerumsSulwhasoo: the Korean luxury ginseng brandRead the article →TORRIDEN Korean brand: the guide to the Dive-In range and its skincareSerumsTORRIDEN Korean brand: the guide to the Dive-In range and its skincareRead the article →MEDICUBE Age R Booster: The Secret to Perfect Korean SkinSerumsMEDICUBE Age R Booster: The Secret to Perfect Korean SkinRead the article →ANUA: the Korean heartleaf brand for sensitive skinSerumsANUA: the Korean heartleaf brand for sensitive skinRead the article →COSRX: the Korean brand with simple, effective formulasSerumsCOSRX: the Korean brand with simple, effective formulasRead the article →

All our Korean serums

Every serum in the shop is right below.
821 products
VT COSMETICS

VT COSMETICS Riddle Shot 700 30ml

60.90 €
VT COSMETICS Riddle Shot 700 30ml, photo du flacon de la marque VT Cosmetics avec femme posant, fond studio.Décris l'image en français : VT COSMETICS Riddle Shot 700 30ml, sérum en flacon argenté sur fond clair, pack produit VT.

VT COSMETICS Riddle Shot 700 30ml

VT COSMETICS
60.90 €

VT COSMETICS Riddle Shot 700 30ml

Reveals a healthy, even radiance while strengthening the skin barrier. Its lightweight texture absorbs quickly for deep hydration without a greasy finish. Formulated in the Korean style to soothe sensitive skin and provide a luminous complexion day after day ✨.
VT COSMETICS

VT COSMETICS Riddle Shot 300 50ml

45.90 €
VT COSMETICS Riddle Shot 300 50ml, flacon cosmétique sur fond clair avec un mannequin cheveux bruns, style photo beauté.VT COSMETICS Riddle Shot 300 50ml de VT COSMETIC, flacon blanc sur fond clair, étiquettes promotionnelles en cercle.

VT COSMETICS Riddle Shot 300 50ml

VT COSMETICS
45.90 €

VT COSMETICS Riddle Shot 300 50ml

Intensely hydrates and strengthens the skin barrier for soft, plump skin. The K-Beauty-inspired formula boosts complexion radiance while soothing sensitive skin. Ideal for a minimalist skincare routine, it leaves the skin fresh, glowing, and perfectly prepared for the rest of your care ✨.
DR.G

Dr.G Black Snail Retinol Collagen Serum Intense 30mL

24.90 €
Dr.G Black Snail Retinol Collagen Serum Intense 30mLDr.G Black Snail Retinol Collagen Serum Intense 30mL

Dr.G Black Snail Retinol Collagen Serum Intense 30mL

DR.G
24.90 €

Dr.G Black Snail Retinol Collagen Serum Intense 30mL

Instantly boost your skin’s radiance with a targeted formula that smooths wrinkles, spots, and skin texture thanks to retinol. The synergy of black snail slime and collagen strengthens the skin barrier for firmer, plumper, and more resilient skin. Perfect for your evening routine, this Korean anti-aging serum provides intense care while respecting sensitive skin 🌙.
DR.G

Dr.G RTX Into Serum Hyal Shot

45.90 €
Dr.G RTX Into Serum Hyal ShotDr.G RTX Into Serum Hyal Shot

Dr.G RTX Into Serum Hyal Shot

DR.G
45.90 €

Dr.G RTX Into Serum Hyal Shot

Intensely hydrates the skin and strengthens the skin barrier for a plump and comfortable face. The formula concentrated with hyaluronic acid smooths dehydration fine lines and instantly plumps the complexion. Adopt this Korean serum for long-lasting radiance and an expert K-Beauty routine ✨.
DR.G

Dr.G RTX Into Serum PeptiShot 50ml

45.90 €
Dr.G RTX Into Serum PeptiShot 50ml de la marque Dr.G, flacon argenté sur fond blanc avec sphères violettes.Dr.G RTX Into Serum PeptiShot 50ml de Dr.G, sérum peptidique violet présenté avec son étui, sur fond clair.

Dr.G RTX Into Serum PeptiShot 50ml

DR.G
45.90 €

Dr.G RTX Into Serum PeptiShot 50ml

Intensely strengthens your skin barrier while smoothing wrinkles and fine lines for firmer, plumper skin. This peptide-based booster serum instantly awakens radiance and improves texture day after day. Ideal for a complete K-Beauty anti-aging routine, it leaves skin soft, hydrated, and visibly more luminous 🌙.
MIGUHARA

MIGUHARA Rose Collagen Blooming Mist Serum 100ml

36.90 €
MIGUHARA Rose Collagen Blooming Mist Serum 100ml, flacon rose sur tissu drapé, décor studio.MIGUHARA Rose Collagen Blooming Mist Serum 100ml : brume rosée près de fleurs de pivoine sur fond rose

MIGUHARA Rose Collagen Blooming Mist Serum 100ml

MIGUHARA
36.90 €

MIGUHARA Rose Collagen Blooming Mist Serum 100ml

Intensely hydrates and strengthens your skin barrier with this mist serum enriched with collagen and rose extract. Provides an immediate rosy glow for skin that is more plump, smooth, and radiant all day long. 🌸 Its light texture sprays on as a fresh veil that soothes, plumps, and perfectly prepares your skin before the rest of your skincare routine.
MEDIANSWER

MEDIANSWER Retinoid Liftsil Serum 30ml

45.90 €
MEDIANSWER Retinoid Liftsil Serum 30ml, flacon bleu et blanc sur fond dégradé avec gouttes de sérum, visuel produitDécrivez l'image en français : MEDIANSWER Retinoid Liftsil Serum 30ml, marque sur tube, peau éclatante, main applique

MEDIANSWER Retinoid Liftsil Serum 30ml

MEDIANSWER
45.90 €

MEDIANSWER Retinoid Liftsil Serum 30ml

Intensely strengthens the skin barrier while smoothing wrinkles and fine lines for visibly younger-looking skin. The retinoid technology boosts cell renewal for a radiant and even complexion. Its comfortable serum texture absorbs quickly without irritation, ideal for a anti-aging routine inspired by K-Beauty ✨.
NEOGEN

NEOGEN Next Clear Spot Solution 32ml

25.90 €
NEOGEN Next Clear Spot Solution 32ml, flacon jaune avec loupe sur fond clair : soin anti-imperfections.NEOGEN Next Clear Spot Solution 32ml, flacon jaune de la marque NEOGEN près d’un visage féminin sur fond blanc.

NEOGEN Next Clear Spot Solution 32ml

NEOGEN
25.90 €

NEOGEN Next Clear Spot Solution 32ml

Quickly reduces the appearance of imperfections while strengthening the skin barrier for soothed skin. The targeted formula with purifying K-Beauty ingredients helps prevent future breakouts and achieve a clearer complexion. Ideal for spot correction without drying, for skin that is more radiant and even every day.
SKIN1004

SKIN1004 Madagascar Centella Hyalu-Cica First Ampoule 100ml

27.90 €
SKIN1004 Madagascar Centella Hyalu-Cica First Ampoule 100ml de la marque SKIN1004, flacon au fond bleu, éclaboussures d’eauSKIN1004 Madagascar Centella Hyalu-Cica First Ampoule 100ml de SKIN1004, flacon sur fond plage avec rochers et eau

SKIN1004 Madagascar Centella Hyalu-Cica First Ampoule 100ml

SKIN1004
27.90 €

SKIN1004 Madagascar Centella Hyalu-Cica First Ampoule 100ml

Instantly soothes sensitive skin while strengthening the skin barrier thanks to the iconic Madagascar centella. The ultra-light texture based on Hyalu-Cica deeply hydrates without a sticky feeling for a radiant complexion. Ideal as the first step in your Korean skincare routine, it prepares the skin to better absorb subsequent treatments for a lasting glow 🌿.
SKIN1004

SKIN1004 Madagascar Centella Tone Brightening Capsule Ampoule 100ml

21.90 €
28.90 €
SKIN1004 Madagascar Centella Tone Brightening Capsule Ampoule 100ml, flacon sérum SKIN1004, fond noir et blanc, lumière studio.SKIN1004 Madagascar Centella Tone Brightening Capsule Ampoule 100ml de la marque SKIN1004, flacon au milieu de pierres noires sur fond blanc.
SALE

SKIN1004 Madagascar Centella Tone Brightening Capsule Ampoule 100ml

SKIN1004
21.90 €
28.90 €

SKIN1004 Madagascar Centella Tone Brightening Capsule Ampoule 100ml

Reveals a visibly more radiant complexion while strengthening your skin barrier thanks to Madagascar centella. The capsule texture melts into the skin to smooth skin texture and reduce pigmentation spots without irritation. ✨ Ideal for an even glow every day, even for sensitive skin prone to redness.
SKIN1004

SKIN1004 Madagascar Centella Matrixyl 10 Boosting Shot Ampoule 30ml

36.90 €
SKIN1004 Madagascar Centella Matrixyl 10 Boosting Shot Ampoule 30ml, flacon blanc sur fond clair avec fleurs en arrière-plan.SKIN1004 Madagascar Centella Matrixyl 10 Boosting Shot Ampoule 30ml de la marque SKIN1004, sur fond blanc, flacon sérum

SKIN1004 Madagascar Centella Matrixyl 10 Boosting Shot Ampoule 30ml

SKIN1004
36.90 €

SKIN1004 Madagascar Centella Matrixyl 10 Boosting Shot Ampoule 30ml

Intensely strengthens the skin barrier while soothing redness thanks to Madagascar centella. The combination of Matrixyl 10 peptides visibly smooths wrinkles and boosts elasticity for plump skin. Reveals a radiant complexion, hydrated and plump, ideal for an anti-aging routine inspired by K-Beauty ✨.
ISOI

ISOI Whitening Ampoule/Laser Whitening Program 30ml

68.90 €
IS0I Whitening Ampoule/Laser Whitening Program 30ml de la marque ISOI, flacon en verre sur fond gris clair.ISOI Whitening Ampoule/Laser Whitening Program 30ml : flacon blanc avec pipette, contexte beauté sur fond clair.

ISOI Whitening Ampoule/Laser Whitening Program 30ml

ISOI
68.90 €

ISOI Whitening Ampoule/Laser Whitening Program 30ml

Instantly brightens the complexion with a targeted whitening action that boosts the skin’s radiance and clarity. Strengthens the skin barrier while helping to reduce the appearance of spots and pigmentation irregularities. 🌙 Its lightweight texture absorbs quickly, leaving the skin soft, luminous, and ready to receive the rest of your skincare routine.
ISOI

ISOI Pore Tightening Program (Pore Ampoule) 30ml

61.90 €
ISoi Pore Tightening Program (Pore Ampoule) 30ml ISOI, flacon sur fond bleu, effet pore tightening visuel.ISOI Pore Tightening Program (Pore Ampoule) 30ml, main tenant le sérum et la bouteille bleue ISOI sur fond bleu clair

ISOI Pore Tightening Program (Pore Ampoule) 30ml

ISOI
61.90 €

ISOI Pore Tightening Program (Pore Ampoule) 30ml

Visibly tightens the pores while strengthening the skin barrier for smoother, clearer skin. The lightweight texture absorbs quickly without stickiness, leaving a radiant and balanced complexion. Ideal for combination to oily skin seeking a refined skin texture and a healthy daily glow ✨.
DR.JART+

DR.JART+ Cicapair Intensive Soothing Repair Serum 30ml

51.90 €
DR.JART+ Cicapair Intensive Soothing Repair Serum 30mlPhoto produit : DR.JART+ CicapairI ntensive Soothing Repair Serum 30ml, sérum apaisant, flacon sur fond rose avec personne

DR.JART+ Cicapair Intensive Soothing Repair Serum 30ml

DR.JART+
51.90 €

DR.JART+ Cicapair Intensive Soothing Repair Serum 30ml

Instantly soothes redness while strengthening the skin barrier weakened. Its formula enriched with centella asiatica deeply repairs for a calm and even complexion every day. Ideal for sensitive skin seeking radiance and lasting comfort, even after external aggressions 🌿.
HERA

HERA Signia Illuminating Serum 30ml

209.90 €
Décris l'image en français : HERA Signia Illuminating Serum 30ml, flacon doré, sur fond clair, fleurs crème en arrière-plan.Décris l'image en français: HERA Signia Illuminating Serum 30ml de la marque HERA, flacon doré sur fond clair.

HERA Signia Illuminating Serum 30ml

HERA
209.90 €

HERA Signia Illuminating Serum 30ml

Reveals an immediate luxurious glow while visibly smoothing the complexion. Strengthens the skin barrier with a formula inspired by the best Korean serums for plumper, more even skin. Ideal for a premium anti-aging routine that brightens, deeply hydrates, and leaves a silky finish ✨.
DR.JART+

DR.JART+ Prejuvenation Firming Bakuchiol Serum 50ml

77.90 €
DR.JART+ Prejuvenation Firming Bakuchiol Serum 50ml, bouteille Dr.Jart+ sur fond violet avec reflets.DR.JART+ Prejuvenation Firming Bakuchiol Serum 50ml, flacon Dr.Jart+ sur fond violet avec liquide violet.

DR.JART+ Prejuvenation Firming Bakuchiol Serum 50ml

DR.JART+
77.90 €

DR.JART+ Prejuvenation Firming Bakuchiol Serum 50ml

Visibly smooths fine lines and immediately restores a firming effect to the skin. The formula with bakuchiol strengthens the skin barrier while improving elasticity and complexion radiance. Ideal for a daily anti-aging routine for plumper, more radiant, and protected skin ✨.
BLITHE

BLITHE Targeted Pore Serum Niacinamide 22 30ml

38.90 €
BLITHE Targeted Pore Serum Niacinamide 22 30ml, flacon vert BLITHE sur fond bleu clair, gouttes de sérum.BLITHE Targeted Pore Serum Niacinamide 22 30ml, flacon sur fond bleu clair, goutte de sérum en gros plan.

BLITHE Targeted Pore Serum Niacinamide 22 30ml

BLITHE
38.90 €

BLITHE Targeted Pore Serum Niacinamide 22 30ml

Visibly refines the pores while strengthening the skin barrier for clearer, more balanced skin. The high concentration of niacinamide brightens the complexion and reduces unevenness without irritation. Lightweight texture that absorbs quickly, ideal for daily skincare routines, even on sensitive skin 🌿.
BLITHE

BLITHE Targeted Tightening Serum Retinol 0.1 30ml

43.90 €
BLITHE Targeted Tightening Serum Retinol 0.1 30ml, sérum de marque en flacon noir et crème gouttant sur fond beigeBLITHE Targeted Tightening Serum Retinol 0.1 30ml sur peau, main tient le flacon, ambiance soin beauté

BLITHE Targeted Tightening Serum Retinol 0.1 30ml

BLITHE
43.90 €

BLITHE Targeted Tightening Serum Retinol 0.1 30ml

Visibly smooths fine lines and improves elasticity thanks to 0.1% retinol while respecting the skin barrier. The Korean formula is enriched with soothing ingredients to reduce irritation and reveal a radiant complexion. Ideal for your evening routine for firmer, softer, and more luminous skin upon waking 🌙.
ACWELL

ACWELL Tea Tree Blemish Control PDRN Ampoule 80ml

29.90 €
ACWELL Tea Tree Blemish Control PDRN Ampoule 80ml sur fond vert, flacon marque ACWELL, gouttes d’eau, style skincareACWELL Tea Tree Blemish Control PDRN Ampoule 80ml de marque ACWELL, flacon vert avec pipette sur fond blanc.

ACWELL Tea Tree Blemish Control PDRN Ampoule 80ml

ACWELL
29.90 €

ACWELL Tea Tree Blemish Control PDRN Ampoule 80ml

Instantly soothes imperfections with a targeted formula based on Tea Tree and PDRN that strengthens the skin barrier. Reduces redness and blemishes while refining skin texture for a radiant and even complexion. Lightweight texture that absorbs quickly, ideal for sensitive or acne-prone skin daily 🌿.
ESSENHERB

ESSENHERB Mucoritual Ampoule 120ml

60.90 €
ESSENHERB Mucoritual Ampoule 120ml : flacon blanc avec goutte et fond bleu clair, produit de la marque ESSENHERB.ESSENHERB Mucoritual Ampoule 120ml : flacon crème blanc avec produit coulant, contexte visuel esthétique en studio.

ESSENHERB Mucoritual Ampoule 120ml

ESSENHERB
60.90 €

ESSENHERB Mucoritual Ampoule 120ml

Intensely strengthens the skin barrier with a soothing formula enriched with mucin for more resilient and supple skin. Repairs irritations, boosts deep hydration, and leaves the complexion visibly smoother and more even. Provides a healthy, lasting glow daily, ideal for a minimalist yet ultra-effective K-Beauty routine ✨.
821 products

SERUM

821 products

Korean serums: why they make a difference, and how to choose yours

The serum is the most concentrated step of the Korean routine: a few drops of a light texture, packed with actives, to target one specific need. Hydration, glow, dark spots, firmness or soothing: there's a serum for every skin. At Ma Petite Corée, you'll find hundreds of serums and ampoules shipped from Seoul, from big houses like Sulwhasoo and Laneige to cult brands like Anua, COSRX, Torriden or Beauty of Joseon.

The Korean routine in 8 steps

1Remove makeup2Cleanse3Exfoliate4Tone5Essence6Serum7Moisturize8Protect

The serum comes in at step 6, after the toner and the essence, just before eye care and your moisturizer. In the morning, always finish with sunscreen, especially if your serum contains vitamin C or retinol.

Why Korean serums make a difference

Korean brands design their serums to be layered: fluid textures that sink in fast and never leave a greasy film. Many formulas are built around one key active, often with its concentration printed on the bottle, like niacinamide or vitamin C. They blend traditional Korean ingredients with the most talked-about lab actives, like PDRN.

Which serum for your skin type?

Dry skin loves hyaluronic acid and squalane; oily skin prefers niacinamide and gel textures; combination skin can switch depending on the zone. For sensitive skin, go for centella and panthenol; for mature skin, retinol, peptides and PDRN.

Budget pick or luxury treat

To start without breaking the bank, serums from Beauty of Joseon, COSRX or Anua are perfect. Want to treat yourself? Our Premium K-Beauty serums bring together big houses like Sulwhasoo, and K-Pharmacy gathers the dermo-cosmetic serums.

Frequently asked questions

What is a Korean serum?
A light-textured treatment, highly concentrated in actives, that targets one specific need. A few drops are enough, after your toner and before your cream.
What's the difference between essence, serum and ampoule?
The essence is the most fluid and preps your skin. The serum is more concentrated in actives. The ampoule is even more concentrated, often used as an intensive course.
How many serums can I layer?
Two at most, from the thinnest to the thickest.
Serum in the morning or at night?
Hydrating serums and vitamin C work really well in the morning. Retinol is for night use only.
Can I use retinol and vitamin C?
Yes, but not at the same time: vitamin C in the morning with sunscreen, retinol at night.
Are the products authentic?
Yes. Our products are bought in Korea and shipped by our team in Seoul.

Our serum brands

From the great houses to Seoul’s hidden gems.

REJURANSULWHASOOTORRIDENMEDICUBEANUACOSRXIOPEAESTURALANEIGEBEAUTY OF JOSEON
MEDIHEALVT COSMETICSSKIN1004INNISFREEPURITOBANOBAGIISOIBIO HEAL BOHMARY&MAYDR.G
See all our brands →