Korean serums

Korean routine · step 6 of 8
1Makeup removers2Cleansers3Exfoliators4Toners5Essences6Serums7Creams8Sunscreens
REJURAN Turn Over Ampoule Dual Effector 30mlTurn Over Ampoule Dual ... · 53.90 €TORRIDEN Dive In Low Molecular Hyaluronic Acid Serum 50mlDive In Low Molecular H... · 24.90 €SULWHASOO First Care Activating Serum VI 60mlFirst Care Activating S... · 39.90 €
Top of the month

The serums everyone is snapping up

The 3 best-selling serums this month at Ma Petite Corée.

See the top →
MEDICUBE PDRN Bubble Cream Serum 95mlPDRN Bubble Cream Serum... · 24.90 €MIXSOON PDRN Collagen Serum 30mlPDRN Collagen Serum 30ml · 31.90 €VT COSMETICS PDRN Hyaluronic Acid Mint Micro Bubble Serum 70mlPDRN Hyaluronic Acid Mi... · 21.90 €
Star ingredient

PDRN: bouncy skin, the Korean way

Seoul's trending ingredient, in our best ampoules.

See PDRN serums →
ANUA Peach 70 + Niacin Serum 30mlPeach 70 + Niacin Serum... · 23.90 €COSRX The Peptide 6 Skin Booster Serum 150mlThe Peptide 6 Skin Boos... · 22.90 €SOME BY MI Galactomyces Pure Vitamin C Glow Serum 30mlGalactomyces Pure Vitam... · 21.90 €
Budget pick

Cult serums under €25

Our best-selling budget serums, picked every week.

See budget picks →

Which serum is right for you?

Tap your need: we explain it in 2 lines.

Hydration

Hyaluronic acid, squalane, beta-glucan: they hold water in your skin. Perfect if your skin feels tight, even if it's oily.

Tip: Morning and night, on skin that's still slightly damp after your toner.
See all serums ↓
TORRIDEN24.90 € TORRIDEN Dive In Low Molecular Hyaluronic Acid Serum 50ml Dive In Low Molecular Hyaluronic Acid Serum 50ml
S.NATURE26.20 € S.NATURE Aqua Squalane Serum 50ml Aqua Squalane Serum 50ml
VT COSMETICS21.90 € VT COSMETICS PDRN Hyaluronic Acid Mint Micro Bubble Serum 70ml PDRN Hyaluronic Acid Mint Micro Bubble Serum 70ml
INNISFREE26.90 €23.90 € INNISFREE Green Tea Seed Hyaluronic Serum Green Tea Seed Hyaluronic Serum

Best seller of the month

Updated every day based on sales.

Best seller right nowREJURAN Turn Over Ampoule Dual Effector 30ml
REJURAN

REJURAN Turn Over Ampoule Dual Effector 30ml

REJURAN Turn Over Ampoule Dual Effector: the korean PDRN ampouleThis korean PDRN ampoule from REJURAN comes in a gold and white 30 mL pump bottle. The...

✓ Shipped from Seoul, 100% authentic

53.90 €
View product

New in ✦

The latest arrivals, 2 per brand max.

See all →
New
SOORYEHAN52.90 € SOORYEHAN Ginseng First Essence Ginseng First Essence
New
SOORYEHAN38.90 € SOORYEHAN Golden Camellia Jojoba Face Oil Golden Camellia Jojoba Face Oil
New
JUNG SAEM MOOL27.90 € JUNG SAEM MOOL BeginS Pink Guava Glutathione Blemish Serum BeginS Pink Guava Glutathione Blemish Serum
New
JUNG SAEM MOOL31.90 € JUNG SAEM MOOL BeginS Grape Cica Cell Pore Perfecting Serum BeginS Grape Cica Cell Pore Perfecting Serum
New
CHARDE40.90 € CHARDE Snow Ampoule Snow Ampoule
New
CHARDE40.90 € CHARDE PDRN Volume Shot Ampoule PDRN Volume Shot Ampoule
New
EIOM38.90 € EIOM Zero Sugar Smoothie Pack Serum Zero Sugar Smoothie Pack Serum
New
EIOM34.90 € EIOM Pantheome Shake Bubble Serum Pantheome Shake Bubble Serum
See all

Top of the month ✦

The 16 most-bought serums over the last 30 days · updated every Monday

See all →
N°1
REJURAN53.90 € REJURAN Turn Over Ampoule Dual Effector 30ml Turn Over Ampoule Dual Effector 30ml
N°2
TORRIDEN24.90 € TORRIDEN Dive In Low Molecular Hyaluronic Acid Serum 50ml Dive In Low Molecular Hyaluronic Acid Serum 50ml
N°3
SULWHASOO39.90 € SULWHASOO First Care Activating Serum VI 60ml First Care Activating Serum VI 60ml
N°4
ANUA23.90 € ANUA Peach 70 + Niacin Serum 30ml Peach 70 + Niacin Serum 30ml
N°5
ANUA30.90 €26.90 € ANUA Niacinamide 10% +TXA 4% Dark Spot Correcting Serum 30ml Niacinamide 10% +TXA 4% Dark Spot Correcting Serum 30ml
N°6
COSRX22.90 € COSRX The Peptide 6 Skin Booster Serum 150ml The Peptide 6 Skin Booster Serum 150ml
N°7
SULWHASOO119.90 € SULWHASOO Concentrated Ginseng Rejuvenating Ampoule 20g Concentrated Ginseng Rejuvenating Ampoule 20g
N°8
MEDICUBE24.90 € MEDICUBE PDRN Bubble Cream Serum 95ml PDRN Bubble Cream Serum 95ml
N°9
MEDICUBE26.90 € MEDICUBE PDRN Collagen Glow Jelly Serum 30ml PDRN Collagen Glow Jelly Serum 30ml
N°10
IOPE69.90 € IOPE Retinol Super Bounce Serum Retinol Super Bounce Serum
N°11
SULWHASOO333.00 € SULWHASOO The Ultimate S Serum 50ml The Ultimate S Serum 50ml
N°12
COSRX27.90 € COSRX The Vitamin C 23 Serum 20ml The Vitamin C 23 Serum 20ml
N°13
S.NATURE26.20 € S.NATURE Aqua Squalane Serum 50ml Aqua Squalane Serum 50ml
N°14
MEDIHEAL28.90 € MEDIHEAL Vitamin C Brightening Serum 40ml Vitamin C Brightening Serum 40ml
N°15
IOPE85.90 € IOPE XMD Stem3 Clinic Recovery Serum 50ml XMD Stem3 Clinic Recovery Serum 50ml
N°16
SOME BY MI27.90 €21.90 € SOME BY MI Galactomyces Pure Vitamin C Glow Serum 30ml Galactomyces Pure Vitamin C Glow Serum 30ml
See the full top

The serum blog

Our articles to help you choose your serum.

All articles →
REJURAN: the Korean PDRN skincare brand, explained simplySerumsREJURAN: the Korean PDRN skincare brand, explained simplyRead the article →Sulwhasoo: the Korean luxury ginseng brandSerumsSulwhasoo: the Korean luxury ginseng brandRead the article →TORRIDEN Korean brand: the guide to the Dive-In range and its skincareSerumsTORRIDEN Korean brand: the guide to the Dive-In range and its skincareRead the article →MEDICUBE Age R Booster: The Secret to Perfect Korean SkinSerumsMEDICUBE Age R Booster: The Secret to Perfect Korean SkinRead the article →ANUA: the Korean heartleaf brand for sensitive skinSerumsANUA: the Korean heartleaf brand for sensitive skinRead the article →COSRX: the Korean brand with simple, effective formulasSerumsCOSRX: the Korean brand with simple, effective formulasRead the article →

All our Korean serums

Every serum in the shop is right below.
821 products
PURCELL

PURCELL Colostrum Incubation Ampoule 30mL

37.90 €
PURCELL Colostrum Incubation Ampoule 30mL de la marque PURCELL, ampoule blanche tenue dans les mains sur fond clair.PURCELL Colostrum Incubation Ampoule 30mL, marque PURCELL, ampoule sur fond blanc, contexte visuel produit

PURCELL Colostrum Incubation Ampoule 30mL

PURCELL
37.90 €

PURCELL Colostrum Incubation Ampoule 30mL

Instantly strengthen your skin barrier with a highly concentrated colostrum formula for stronger, more resilient skin. Soothes irritations and reduces redness while restoring the weakened skin barrier. Reveals a radiant complexion, smooth and deeply hydrated, perfect for a skincare routine inspired by K-Beauty ✨.
PURCELL

PURCELL 82% High Dose™ Peptide Formula 30mL

37.90 €
PURCELL 82% High Dose™ Peptide Formula 30mL de marque PURCELL, flacons de peptides sur fond blanc, vue produitPURCELL 82% High Dose™ Peptide Formula 30mL de Purcell, flacon rose et ampoules, contexte visuel blanc.

PURCELL 82% High Dose™ Peptide Formula 30mL

PURCELL
37.90 €

PURCELL 82% High Dose™ Peptide Formula 30mL

Strengthen your skin barrier and instantly smooth fine lines for firmer, plumper skin. Its concentrated formula with 82% peptides boosts cell regeneration and reveals a healthy, lasting glow. Ideal for daily skincare routines to target signs of aging without irritation, even on sensitive skin ✨.
PURCELL

PURCELL Extreme Effect 4-Terpineol 10mL

26.90 €
PURCELL Extreme Effect 4-Terpineol 10mL, flacon noir et blanc sur fond sombre, marque PURCELL en gros plan.PURCELL Extreme Effect 4-Terpineol 10mL, flacon compte-gouttes noir PURCELL sur fond blanc, flacon HD.

PURCELL Extreme Effect 4-Terpineol 10mL

PURCELL
26.90 €

PURCELL Extreme Effect 4-Terpineol 10mL

Instantly soothes imperfections while strengthening the skin barrier for clearer, more balanced skin. The high concentration of 4-Terpineol targets redness and blemishes without irritation, ideal for sensitive skin. Embrace this minimalist and powerful skincare treatment to achieve a smooth, fresh, and naturally radiant complexion ✨.
PURCELL

PURCELL 24/7 Colostrum Pore Defense Ampoule 55mL

29.90 €
33.90 €
PURCELL 24/7 Colostrum Pore Defense Ampoule 55mL, ampoule blanche sur fond noir, présentation produit PURCELL (photo).PURCELL 24/7 Colostrum Pore Defense Ampoule 55mL de PURCELL sur fond clair, flacon blanc isolé
SALE

PURCELL 24/7 Colostrum Pore Defense Ampoule 55mL

PURCELL
29.90 €
33.90 €

PURCELL 24/7 Colostrum Pore Defense Ampoule 55mL

Visibly tightens the pores while strengthening the skin barrier with a formula inspired by cutting-edge K-Beauty. Delivers a clear radiance and refined skin texture, ideal for dull complexions and skin prone to imperfections. Lightweight texture that absorbs quickly, leaving the skin supple, soothed, and ready for the rest of your skincare routine 🌙✨.
PURCELL

PURCELL Pixcell Biom PixelBiome™ 2 billion/mL 30ml

37.90 €
PURCELL Pixcell Biom PixelBiome™ 2 billion/mL 30ml, flacon goutteur PURCELL sur fond clair, contexte visuel produitPURCELL Pixcell Biom PixelBiome™ 2 billion/mL 30ml, flacon produit PURCELL sur fond clair moderne, contexte visuel bio.

PURCELL Pixcell Biom PixelBiome™ 2 billion/mL 30ml

PURCELL
37.90 €

PURCELL Pixcell Biom PixelBiome™ 2 billion/mL 30ml

Intensely strengthens your skin barrier for more resilient and soothed skin every day. The PixelBiome™ technology rebalances the microbiome and boosts the natural radiance of your complexion. Its lightweight texture absorbs quickly, leaving skin supple, glowing, and perfectly prepared for your skincare routine ✨.
DR.BELMEUR

DR.BELMEUR Vita C Clean Toning Ampoule 45ml

36.90 €
DR.BELMEUR Vita C Clean Toning Ampoule 45ml, ampoule vitamine C Dr. Belmeur sur fond blanc, flacon orangeDR.BELMEUR Vita C Clean Toning Ampoule 45ml, flacon orange sur peau, marque Dr.Belmeur, contexte cosmétique.

DR.BELMEUR Vita C Clean Toning Ampoule 45ml

DR.BELMEUR
36.90 €

DR.BELMEUR Vita C Clean Toning Ampoule 45ml

Immediately brighten the complexion with a high concentration of pure vitamin C, for visibly more radiant skin. Strengthen the skin barrier while smoothing skin texture, for a more even and plump face. Its lightweight ampoule-type texture absorbs without stickiness, ideal for boosting your daily K-Beauty routine. 🌙
SEOUL 1988

SEOUL 1988 Niacin Yuja Serum 30ml

25.90 €
SEOUL 1988 Niacin Yuja Serum 30ml de la marque Seoul 1988, flacons sur fond blanc, gel jaune texturéSEOUL 1988 Niacin Yuja Serum 30ml de K-Secret sur fond jaune, avec citrons et yuzu en contexte visuel.

SEOUL 1988 Niacin Yuja Serum 30ml

SEOUL 1988
25.90 €

SEOUL 1988 Niacin Yuja Serum 30ml

Reveals a radiant glow while strengthening your skin barrier thanks to the niacinamide + yuja duo. This lightweight texture absorbs instantly to smooth skin texture and reduce pigmentation spots. Ideal for an even complexion with a Korean glass skin effect, without a greasy finish or sticky feeling 🌙✨.
SEOUL 1988

SEOUL 1988 Collagen Boosting Serum 30ml

25.90 €
SEOUL 1988 Collagen Boosting Serum 30ml, flacon avec texture rose sur fond clair, visuel produit de la marqueSEOUL 1988 Collagen Boosting Serum 30ml, K-SECRET : flacon beige sur table beige avec bulles et déco studio.

SEOUL 1988 Collagen Boosting Serum 30ml

SEOUL 1988
25.90 €

SEOUL 1988 Collagen Boosting Serum 30ml

Instantly boosts your skin’s radiance and firmness with a high concentration of collagen. Strengthens your skin barrier while smoothing wrinkles and fine lines for a visibly younger complexion. Its lightweight Korean skincare-style texture absorbs quickly without a greasy finish, perfect for a daily glow routine ✨.
DR.AG

DR.AG Derma Cica Calming Ampoule 30ml

28.90 €
DR.AG Derma Cica Calming Ampoule 30ml de Dr.AG sur fond blanc, flacon avec label vert apaisantDR.AG Derma Cica Calming Ampoule 30ml, flacons de la marque Dr.AG sur fond clair, visuel produit cosmétique apaisant.

DR.AG Derma Cica Calming Ampoule 30ml

DR.AG
28.90 €

DR.AG Derma Cica Calming Ampoule 30ml

Instantly soothes sensitive skin while strengthening the weakened skin barrier. The formula with Centella asiatica calms redness, reduces irritation, and restores skin comfort. 🌿 Enjoy a soothed and radiant complexion, perfect for a minimalist daily K-Beauty routine.
WHIPPED

WHIPPED Mugtree Vegan Calming Syrup Ampoule 30ml

33.90 €
WHIPPED Mugtree Vegan Calming Syrup Ampoule 30ml, bouteille verte crème Clean Beauty avec glaçons sur fond blancWHIPPED Mugtree Vegan Calming Syrup Ampoule 30ml : soin visage, goutte d’ampoule sur peau, marque en contexte visuel beauté.

WHIPPED Mugtree Vegan Calming Syrup Ampoule 30ml

WHIPPED
33.90 €

WHIPPED Mugtree Vegan Calming Syrup Ampoule 30ml

Instantly soothes stressed skin with this ultra-gentle vegan ampoule for the skin barrier. Its lightweight "syrup" texture deeply hydrates while calming redness for a soothed and radiant complexion. Ideal for strengthening sensitive skin daily, with no sticky finish 🌿.
WHIPPED

WHIPPED Mug Tree Vegan Whipping Bubble Serum 92ml

28.90 €
WHIPPED Mug Tree Vegan Whipping Bubble Serum 92mlWHIPPED Mug Tree Vegan Whipping Bubble Serum 92ml sur fond clair, flacon vert et accessoires spa vegan, marque WHIPPED.

WHIPPED Mug Tree Vegan Whipping Bubble Serum 92ml

WHIPPED
28.90 €

WHIPPED Mug Tree Vegan Whipping Bubble Serum 92ml

Provides an instant glow with a whipped texture that strengthens the skin barrier while soothing stressed skin. The vegan formula, rich in fine bubbles, penetrates deeply for long-lasting hydration and glass-like smooth skin. ✨ Ideal for a Korean skincare routine, it leaves the complexion plump, supple, and ready to absorb the rest of your skincare products.
WHIPPED

WHIPPED Butter Vegan Whipping Bubble Serum 92ml

28.90 €
WHIPPED Butter Vegan Whipping Bubble Serum 92mlWHIPPED Butter Vegan Whipping Bubble Serum 92ml, produit cosmétique, texture mousse sur figue et agrume, visuel studio.

WHIPPED Butter Vegan Whipping Bubble Serum 92ml

WHIPPED
28.90 €

WHIPPED Butter Vegan Whipping Bubble Serum 92ml

Reveals intensely hydrated and plump skin thanks to this vegan serum with an ultra-light whipped texture. Its Korean formula strengthens the skin barrier while providing a rosy glow for a healthy skin effect. ✨ Ideal for a daily K-Beauty ritual, it absorbs quickly without a greasy finish for absolute comfort.
SKINFOOD

SKINFOOD Banana PDRN Booster Serum 80ml

34.90 €
SKINFOOD Banana PDRN Booster Serum 80ml, flacon jaune sur fond crème avec bananes tranchées, marque SKINFOOD visible.SKINFOOD Banana PDRN Booster Serum 80ml de la marque SKINFOOD, flacons jaunes sur fond crème, contexte beauté soin

SKINFOOD Banana PDRN Booster Serum 80ml

SKINFOOD
34.90 €

SKINFOOD Banana PDRN Booster Serum 80ml

Intensely repairs the skin barrier with the PDRN complex and reveals plumper, more radiant skin. The lightweight texture with banana extract nourishes without a greasy feel and leaves an immediate healthy glow 🍌. Perfect for a targeted Korean skincare routine against dull complexion and signs of fatigue.
SULWHASOO

SULWHASOO The Ultimate S Infusion Treatment 15mlX4

559.90 €
624.90 €
SULWHASOO The Ultimate S Infusion Treatment 15mlX4, flacons brillants sur fond clair, marque SULWHASOO en contexte cosmétiqueDécris l'image en français en mentionnant le produit, la marque et le contexte visuel : SULWHASOO The Ultimate S Infusion Treatment 15mlX4
SALE

SULWHASOO The Ultimate S Infusion Treatment 15mlX4

SULWHASOO
559.90 €
624.90 €

SULWHASOO The Ultimate S Infusion Treatment 15mlX4

Give your skin an exceptional anti-aging ritual that intensely strengthens the skin barrier and boosts radiance. This ultra-concentrated infusion smooths wrinkles, improves firmness, and leaves the complexion visibly brighter. Its luxurious texture instantly melts into the skin for a premium treatment worthy of Korean beauty institutes ✨.
OHUI

OHUI Prime Advancer De-Aging PDRN Booster Shot 50ml

83.90 €
OHUI Prime Advancer De-Aging PDRN Booster Shot 50ml, flacon sur socle vert, décor géométrique, style soin anti-âgeOHUI Prime Advancer De-Aging PDRN Booster Shot 50ml, flacon vert sur fond blanc avec éclats lumineux, contexte beauté

OHUI Prime Advancer De-Aging PDRN Booster Shot 50ml

OHUI
83.90 €

OHUI Prime Advancer De-Aging PDRN Booster Shot 50ml

Awakens the skin barrier and instantly smooths signs of aging for a rested, firmer complexion. Its concentrated PDRN formula boosts regeneration, improves elasticity, and strengthens the skin’s resilience. The luxurious Korean texture leaves a healthy, radiant glow, perfect for a premium anti-aging routine ✨.
MEDIANSWER

MEDIANSWER PDRN Brightening Serum 30ml

44.90 €
MEDIANSWER PDRN Brightening Serum 30ml, sérum illuminateur sur fond blanc, flacon orange et pipette (visuel produit)MEDIANSWER PDRN Brightening Serum 30ml, sérum lumineux sur fond blanc avec goutte et éclaboussures de peau

MEDIANSWER PDRN Brightening Serum 30ml

MEDIANSWER
44.90 €

MEDIANSWER PDRN Brightening Serum 30ml

Instantly brightens the complexion with a radiance effect while strengthening the skin barrier. The formula with PDRN and brightening ingredients helps fade spots, smooth texture, and even out the skin day after day. Ideal for a K-Beauty skincare routine, it leaves the skin soft, plump, and luminous like a natural Korean glow 🌙.
CORALHAZE

CORALHAZE Vital Ection Soothing Serum 30ml

40.90 €
CORALHAZE Vital Ection Soothing Serum 30ml : sérum apaisant de la marque, flacon bleu sur fond clair, gouttes et éclats.CORALHAZE Vital Ection Soothing Serum 30ml, flacon apaisant Coralahaze sur fond eau bleu, ambiance spa.

CORALHAZE Vital Ection Soothing Serum 30ml

CORALHAZE
40.90 €

CORALHAZE Vital Ection Soothing Serum 30ml

Instantly soothes redness while strengthening the skin barrier for more resilient skin. This soothing serum deeply hydrates and restores a healthy, even radiance to the complexion. Its lightweight texture, perfect for K-Beauty routines, absorbs without stickiness for all-day comfort 🌸.
BEPLAIN

BEPLAIN Aqua Pure Hyaluronic Serum 30ml

25.90 €
BEPLAIN Aqua Pure Hyaluronic Serum 30ml, flacon avec pipette, gel bleu sur fond bleu lumineux (visuel produit)BEPLAIN Aqua Pure Hyaluronic Serum 30ml : flacon bleu avec gouttes d’eau et texture hydratante, fond clair.

BEPLAIN Aqua Pure Hyaluronic Serum 30ml

BEPLAIN
25.90 €

BEPLAIN Aqua Pure Hyaluronic Serum 30ml

Intensely hydrate your skin with a shot of pure hyaluronic acid that instantly plumps your complexion. Strengthen the skin barrier and soothe tightness for a long-lasting feeling of comfort. Achieve a fresh, translucent glow with a Korean glass skin effect, perfect for a daily skincare routine. 🌊
107

107 Double Layer Milky Serum 50ml

30.90 €
107 Double Layer Milky Serum 50ml de la marque 107, flacon crème beige sur fond blanc, racine de ginseng et feuilles de menthe107 Double Layer Milky Serum 50ml, une femme applique le sérum sur peau, flacon blanc, ambiance beauté épurée

107 Double Layer Milky Serum 50ml

107
30.90 €

107 Double Layer Milky Serum 50ml

Intensely repairs the skin barrier while providing a natural and lasting radiance. Its milky serum texture with a double layer deeply nourishes without leaving a greasy finish, ideal for sensitive skin. Incorporate it into your K-Beauty routine for smooth, plump, and glowing skin every day ✨.
CELIMAX

Celimax The Real Noni Energy Ampoule 50ml

16.90 €
Celimax The Real Noni Energy Ampoule 50ml : sérum vert Celimax sur fond clair, flacon pompe & étui noni.Celimax The Real Noni Energy Ampoule 50ml, flacon ampoule vert sur fond blanc, éclairage studio, marque Celimax

Celimax The Real Noni Energy Ampoule 50ml

CELIMAX
16.90 €

Celimax The Real Noni Energy Ampoule 50ml

Instantly boost your skin’s radiance with this concentrated Noni ampoule, perfect for tired complexions. Strengthens the skin barrier and soothes irritations while providing deep hydration. Its lightweight texture absorbs quickly to leave skin plumper, brighter, and healthier every day ✨.
821 products

SERUM

821 products

Korean serums: why they make a difference, and how to choose yours

The serum is the most concentrated step of the Korean routine: a few drops of a light texture, packed with actives, to target one specific need. Hydration, glow, dark spots, firmness or soothing: there's a serum for every skin. At Ma Petite Corée, you'll find hundreds of serums and ampoules shipped from Seoul, from big houses like Sulwhasoo and Laneige to cult brands like Anua, COSRX, Torriden or Beauty of Joseon.

The Korean routine in 8 steps

1Remove makeup2Cleanse3Exfoliate4Tone5Essence6Serum7Moisturize8Protect

The serum comes in at step 6, after the toner and the essence, just before eye care and your moisturizer. In the morning, always finish with sunscreen, especially if your serum contains vitamin C or retinol.

Why Korean serums make a difference

Korean brands design their serums to be layered: fluid textures that sink in fast and never leave a greasy film. Many formulas are built around one key active, often with its concentration printed on the bottle, like niacinamide or vitamin C. They blend traditional Korean ingredients with the most talked-about lab actives, like PDRN.

Which serum for your skin type?

Dry skin loves hyaluronic acid and squalane; oily skin prefers niacinamide and gel textures; combination skin can switch depending on the zone. For sensitive skin, go for centella and panthenol; for mature skin, retinol, peptides and PDRN.

Budget pick or luxury treat

To start without breaking the bank, serums from Beauty of Joseon, COSRX or Anua are perfect. Want to treat yourself? Our Premium K-Beauty serums bring together big houses like Sulwhasoo, and K-Pharmacy gathers the dermo-cosmetic serums.

Frequently asked questions

What is a Korean serum?
A light-textured treatment, highly concentrated in actives, that targets one specific need. A few drops are enough, after your toner and before your cream.
What's the difference between essence, serum and ampoule?
The essence is the most fluid and preps your skin. The serum is more concentrated in actives. The ampoule is even more concentrated, often used as an intensive course.
How many serums can I layer?
Two at most, from the thinnest to the thickest.
Serum in the morning or at night?
Hydrating serums and vitamin C work really well in the morning. Retinol is for night use only.
Can I use retinol and vitamin C?
Yes, but not at the same time: vitamin C in the morning with sunscreen, retinol at night.
Are the products authentic?
Yes. Our products are bought in Korea and shipped by our team in Seoul.

Our serum brands

From the great houses to Seoul’s hidden gems.

REJURANSULWHASOOTORRIDENMEDICUBEANUACOSRXIOPEAESTURALANEIGEBEAUTY OF JOSEON
MEDIHEALVT COSMETICSSKIN1004INNISFREEPURITOBANOBAGIISOIBIO HEAL BOHMARY&MAYDR.G
See all our brands →