Korean serums

Korean routine · step 6 of 8
1Makeup removers2Cleansers3Exfoliators4Toners5Essences6Serums7Creams8Sunscreens
REJURAN Turn Over Ampoule Dual Effector 30mlTurn Over Ampoule Dual ... · 53.90 €TORRIDEN Dive In Low Molecular Hyaluronic Acid Serum 50mlDive In Low Molecular H... · 24.90 €SULWHASOO First Care Activating Serum VI 60mlFirst Care Activating S... · 39.90 €
Top of the month

The serums everyone is snapping up

The 3 best-selling serums this month at Ma Petite Corée.

See the top →
MEDICUBE PDRN Bubble Cream Serum 95mlPDRN Bubble Cream Serum... · 24.90 €MIXSOON PDRN Collagen Serum 30mlPDRN Collagen Serum 30ml · 31.90 €VT COSMETICS PDRN Hyaluronic Acid Mint Micro Bubble Serum 70mlPDRN Hyaluronic Acid Mi... · 21.90 €
Star ingredient

PDRN: bouncy skin, the Korean way

Seoul's trending ingredient, in our best ampoules.

See PDRN serums →
ANUA Peach 70 + Niacin Serum 30mlPeach 70 + Niacin Serum... · 23.90 €COSRX The Peptide 6 Skin Booster Serum 150mlThe Peptide 6 Skin Boos... · 22.90 €SOME BY MI Galactomyces Pure Vitamin C Glow Serum 30mlGalactomyces Pure Vitam... · 21.90 €
Budget pick

Cult serums under €25

Our best-selling budget serums, picked every week.

See budget picks →

Which serum is right for you?

Tap your need: we explain it in 2 lines.

Hydration

Hyaluronic acid, squalane, beta-glucan: they hold water in your skin. Perfect if your skin feels tight, even if it's oily.

Tip: Morning and night, on skin that's still slightly damp after your toner.
See all serums ↓
TORRIDEN24.90 € TORRIDEN Dive In Low Molecular Hyaluronic Acid Serum 50ml Dive In Low Molecular Hyaluronic Acid Serum 50ml
S.NATURE26.20 € S.NATURE Aqua Squalane Serum 50ml Aqua Squalane Serum 50ml
VT COSMETICS21.90 € VT COSMETICS PDRN Hyaluronic Acid Mint Micro Bubble Serum 70ml PDRN Hyaluronic Acid Mint Micro Bubble Serum 70ml
INNISFREE26.90 €23.90 € INNISFREE Green Tea Seed Hyaluronic Serum Green Tea Seed Hyaluronic Serum

Best seller of the month

Updated every day based on sales.

Best seller right nowREJURAN Turn Over Ampoule Dual Effector 30ml
REJURAN

REJURAN Turn Over Ampoule Dual Effector 30ml

REJURAN Turn Over Ampoule Dual Effector: the korean PDRN ampouleThis korean PDRN ampoule from REJURAN comes in a gold and white 30 mL pump bottle. The...

✓ Shipped from Seoul, 100% authentic

53.90 €
View product

New in ✦

The latest arrivals, 2 per brand max.

See all →
New
SOORYEHAN52.90 € SOORYEHAN Ginseng First Essence Ginseng First Essence
New
SOORYEHAN38.90 € SOORYEHAN Golden Camellia Jojoba Face Oil Golden Camellia Jojoba Face Oil
New
JUNG SAEM MOOL27.90 € JUNG SAEM MOOL BeginS Pink Guava Glutathione Blemish Serum BeginS Pink Guava Glutathione Blemish Serum
New
JUNG SAEM MOOL31.90 € JUNG SAEM MOOL BeginS Grape Cica Cell Pore Perfecting Serum BeginS Grape Cica Cell Pore Perfecting Serum
New
CHARDE40.90 € CHARDE Snow Ampoule Snow Ampoule
New
CHARDE40.90 € CHARDE PDRN Volume Shot Ampoule PDRN Volume Shot Ampoule
New
EIOM38.90 € EIOM Zero Sugar Smoothie Pack Serum Zero Sugar Smoothie Pack Serum
New
EIOM34.90 € EIOM Pantheome Shake Bubble Serum Pantheome Shake Bubble Serum
See all

Top of the month ✦

The 16 most-bought serums over the last 30 days · updated every Monday

See all →
N°1
REJURAN53.90 € REJURAN Turn Over Ampoule Dual Effector 30ml Turn Over Ampoule Dual Effector 30ml
N°2
TORRIDEN24.90 € TORRIDEN Dive In Low Molecular Hyaluronic Acid Serum 50ml Dive In Low Molecular Hyaluronic Acid Serum 50ml
N°3
SULWHASOO39.90 € SULWHASOO First Care Activating Serum VI 60ml First Care Activating Serum VI 60ml
N°4
ANUA23.90 € ANUA Peach 70 + Niacin Serum 30ml Peach 70 + Niacin Serum 30ml
N°5
ANUA30.90 €26.90 € ANUA Niacinamide 10% +TXA 4% Dark Spot Correcting Serum 30ml Niacinamide 10% +TXA 4% Dark Spot Correcting Serum 30ml
N°6
COSRX22.90 € COSRX The Peptide 6 Skin Booster Serum 150ml The Peptide 6 Skin Booster Serum 150ml
N°7
SULWHASOO119.90 € SULWHASOO Concentrated Ginseng Rejuvenating Ampoule 20g Concentrated Ginseng Rejuvenating Ampoule 20g
N°8
MEDICUBE24.90 € MEDICUBE PDRN Bubble Cream Serum 95ml PDRN Bubble Cream Serum 95ml
N°9
MEDICUBE26.90 € MEDICUBE PDRN Collagen Glow Jelly Serum 30ml PDRN Collagen Glow Jelly Serum 30ml
N°10
IOPE69.90 € IOPE Retinol Super Bounce Serum Retinol Super Bounce Serum
N°11
SULWHASOO333.00 € SULWHASOO The Ultimate S Serum 50ml The Ultimate S Serum 50ml
N°12
COSRX27.90 € COSRX The Vitamin C 23 Serum 20ml The Vitamin C 23 Serum 20ml
N°13
S.NATURE26.20 € S.NATURE Aqua Squalane Serum 50ml Aqua Squalane Serum 50ml
N°14
MEDIHEAL28.90 € MEDIHEAL Vitamin C Brightening Serum 40ml Vitamin C Brightening Serum 40ml
N°15
IOPE85.90 € IOPE XMD Stem3 Clinic Recovery Serum 50ml XMD Stem3 Clinic Recovery Serum 50ml
N°16
SOME BY MI27.90 €21.90 € SOME BY MI Galactomyces Pure Vitamin C Glow Serum 30ml Galactomyces Pure Vitamin C Glow Serum 30ml
See the full top

The serum blog

Our articles to help you choose your serum.

All articles →
REJURAN: the Korean PDRN skincare brand, explained simplySerumsREJURAN: the Korean PDRN skincare brand, explained simplyRead the article →Sulwhasoo: the Korean luxury ginseng brandSerumsSulwhasoo: the Korean luxury ginseng brandRead the article →TORRIDEN Korean brand: the guide to the Dive-In range and its skincareSerumsTORRIDEN Korean brand: the guide to the Dive-In range and its skincareRead the article →MEDICUBE Age R Booster: The Secret to Perfect Korean SkinSerumsMEDICUBE Age R Booster: The Secret to Perfect Korean SkinRead the article →ANUA: the Korean heartleaf brand for sensitive skinSerumsANUA: the Korean heartleaf brand for sensitive skinRead the article →COSRX: the Korean brand with simple, effective formulasSerumsCOSRX: the Korean brand with simple, effective formulasRead the article →

All our Korean serums

Every serum in the shop is right below.
821 products
BY WISHTREND

BY WISHTREND Blue Aloe Hydrating Serum 30ml

31.90 €
BY WISHTREND Blue Aloe Hydrating Serum 30ml, sérum hydratant By Wishtrend sur fond bleu, flacon en studioBY WISHTREND Blue Aloe Hydrating Serum 30ml, flacon bleu sur fond clair avec gouttes d’eau, cosmétique hydratante.

BY WISHTREND Blue Aloe Hydrating Serum 30ml

BY WISHTREND
31.90 €

BY WISHTREND Blue Aloe Hydrating Serum 30ml

Intensely hydrate and strengthen your skin barrier with a soothing formula infused with aloe vera and calming blue extracts. Enjoy a plump, fresh, and radiant complexion all day long, without any sticky finish. 🌊 Ideal for sensitive and dehydrated skin, this Korean moisturizing serum soothes redness and perfectly prepares the skin for subsequent treatments.
GONG SKIN

GONGSKIN Aloe Ampoule 50ml

11.90 €
GONGSKIN Aloe Ampoule 50ml, flacon blanc sur fond vert avec gel d’aloé et bulles lumineuses.GONGSKIN Aloe Ampoule 50ml, flacon et boîte avec illustration d’aloe, produit de soin sur fond clair.

GONGSKIN Aloe Ampoule 50ml

GONG SKIN
11.90 €

GONGSKIN Aloe Ampoule 50ml

Intensely hydrates and instantly soothes the skin with a concentrated aloe vera formula that strengthens the skin barrier. The lightweight texture absorbs quickly to restore radiance and reduce redness, ideal for sensitive skin. Incorporate this Korean skincare into your daily routine for plump, fresh, and glowing skin 🌿.
BY WISHTREND

BY WISHTREND Pore Smoothing Bakuchiol Serum 30ml

41.90 €
BY WISHTREND Pore Smoothing Bakuchoil Serum 30ml, flacon bleu avec fleurs et graines sur fond bleuBY WISHTREND Pore Smoothing Bakuchoil Serum 30ml, sérum translucide sur fond clair, visuel goutte et étalement.

BY WISHTREND Pore Smoothing Bakuchiol Serum 30ml

BY WISHTREND
41.90 €

BY WISHTREND Pore Smoothing Bakuchiol Serum 30ml

Visibly smooths skin texture while strengthening the skin barrier thanks to the gentle power of bakuchiol. Reduces the appearance of pores and provides a healthy glow without irritation, even for sensitive skin. 🌿 Lightweight texture that absorbs quickly for radiant, smooth, and comfortable skin every day.
HERA

HERA Rejuvanate Ampoule Cream 50ml

113.90 €
HERA Rejuvanate Ampoule Cream 50ml de la marque HERA, pot cosmétique sur fond clair, éclairage studio.HERA Rejuvanate Ampoule Cream 50ml de HERA sur fond blanc, pot ouvert avec crème, contexte skincare beauté.

HERA Rejuvanate Ampoule Cream 50ml

HERA
113.90 €

HERA Rejuvanate Ampoule Cream 50ml

Intensely strengthens the skin barrier for more resilient, plump, and soothed skin. Delivers a powerful anti-aging effect by smoothing wrinkles and fine lines while boosting elasticity. 🧖‍♀️ Reveals a radiant complexion, perfectly hydrated and glowing day after day.
HERA

HERA Retinol 3X Lifting Serum 25ml

115.90 €
HERA Retinol 3X Lifting Serum 25ml, flacon de sérum HERA sur fond blanc minimaliste, éclairage doux.HERA Retinol 3X Lifting Serum 25ml de HERA, sérum en flacon blanc sur fond lumineux minimaliste, gouttes dorées

HERA Retinol 3X Lifting Serum 25ml

HERA
115.90 €

HERA Retinol 3X Lifting Serum 25ml

Visibly smooths wrinkles and tightens features thanks to its high-performance retinol complex for firmer, plumper skin. Strengthens the skin barrier while improving elasticity and skin density day after day. 🩰 Reveals a radiant, even, and luminous complexion, perfect for a anti-aging routine inspired by K-Beauty.
HERA

HERA Hydro-Dew Pluming Water Drop 50ml

65.90 €
Décris l'image en français : HERA Hydro-Dew Pluming Water Drop 50ml, flacon HERA sur fond blanc, éclaboussures d’eau.HERA Hydro-Dew Pluming Water Drop 50ml de HERA en flacon, sur fond clair, coffrets et flacons en contexte visuel

HERA Hydro-Dew Pluming Water Drop 50ml

HERA
65.90 €

HERA Hydro-Dew Pluming Water Drop 50ml

Intensely hydrates and plumps the skin for a radiant glowing complexion from the first application. Its ultra-fresh water drop texture strengthens the skin barrier without any sticky feeling, ideal for K-Beauty routines. Perfect for providing a daily hydration boost and restoring supple, smooth, and bouncy skin 💧.
HERA

HERA Hydro-Dew Plumping Ampoule 50ml

65.90 €
HERA Hydro-Dew Plumping Ampoule 50ml de HERA, flacon blanc et pipette sur fond clair.HERA Hydro-Dew Plumping Ampoule 50ml : jeune femme applique le sérum hydratant HERA sur le visage, gouttelette visible

HERA Hydro-Dew Plumping Ampoule 50ml

HERA
65.90 €

HERA Hydro-Dew Plumping Ampoule 50ml

Delivers intense radiance and deep hydration with this plumping ampoule that strengthens the skin barrier. Its lightweight texture melts into the skin for a long-lasting hydrating effect and a smoother, more radiant complexion. Ideal for a daily skincare routine that targets signs of dehydration while leaving the skin soft and bouncy 💧.
HERA

HERA Comfy Revitalizing Serum Mist 90ml

86.90 €
Décris l’image en français : HERA Comfy Revitalizing Serum Mist 90ml de la marque HERA, mains appliquant la brume sur flacon.Décris l'image en français : HERA Comfy Revitalizing Serum Mist 90ml, femme l’utilisant sur peau, flacon HERA sur fond clair.

HERA Comfy Revitalizing Serum Mist 90ml

HERA
86.90 €

HERA Comfy Revitalizing Serum Mist 90ml

Intensely hydrates and strengthens the skin barrier for plump, soothed skin all day long. Its ultra-fine mist infuses a fresh, natural radiance, perfect for brightening dull complexions. Ideal for skincare touch-ups over makeup, this serum mist provides comfort, suppleness, and an instant Korean glow ✨.
3W CLINIC

3W CLINIC Collagen & Luxury Gold Anti-Wrinkle Ampoule 55ml

58.90 €
Décris l'image en français : 3W CLINIC Collagen & Luxury Gold Anti-Wrinkle Ampoule 55ml, sur marbre avec décor végétal, flacon doré.3W CLINIC Collagen & Luxury Gold Anti-Wrinkle Ampoule 55ml de 3W CLINIC sur fond crème, gouttes d’or et flocons.

3W CLINIC Collagen & Luxury Gold Anti-Wrinkle Ampoule 55ml

3W CLINIC
58.90 €

3W CLINIC Collagen & Luxury Gold Anti-Wrinkle Ampoule 55ml

Visibly smooths wrinkles while strengthening the skin barrier for firmer, plumper skin. Its formula with collagen and gold offers a powerful anti-aging effect and a luxurious glow worthy of K-Beauty routines. ✨ Lightweight texture that absorbs quickly, ideal for achieving a radiant and hydrated complexion every day.
3W CLINIC

3W CLINIC Collagen Booster Speackle Shot 100 Serum 50ml

31.90 €
3W CLINIC Collagen Booster Speackle Shot 100 Serum 50ml : sérum flacon argenté sur fond géométrique, marque 3W CLINIC.3W CLINIC Collagen Booster Speackle Shot 100 Serum 50ml sur fond clair, flacon blanc et étui, esthétique skincare.

3W CLINIC Collagen Booster Speackle Shot 100 Serum 50ml

3W CLINIC
31.90 €

3W CLINIC Collagen Booster Speackle Shot 100 Serum 50ml

Boost your skin’s elasticity and radiance with a highly concentrated collagen serum that strengthens the skin barrier. Its lightweight texture absorbs quickly to smooth fine lines, plump the complexion, and provide lasting hydration 🌸. Ideal for achieving firmer, brighter, and more even skin every day, even on marked areas.
3W CLINIC

3W CLINIC Pine Relief Aqua Ampoule Serum 100ml

36.90 €
3W CLINIC Pine Relief Aqua Ampoule Serum 100ml, flacon vert et perles d’acqua sur fond aqua, ambiance soins visage3W CLINIC Pine Relief Aqua Ampoule Serum 100ml de 3W CLINIC, femme applique le sérum, contexte visuel maquillage naturel

3W CLINIC Pine Relief Aqua Ampoule Serum 100ml

3W CLINIC
36.90 €

3W CLINIC Pine Relief Aqua Ampoule Serum 100ml

Intensely hydrates the skin while strengthening the sensitive skin barrier. Its light texture with soothing pine extract calms redness and tightness. 🌿 Reveal a radiant, fresh, and plumped complexion, perfect for a daily K-Beauty routine.
ISOI

ISOI NDS Point Shot 2000 Ampoule 38ml

47.90 €
IS0I NDS Point Shot 2000 Ampoule 38ml ISOI, flacon sérum en contexte laboratoire/bleu avec pipettes et gouttes.ISOI NDS Point Shot 2000 Ampoule 38ml, marque ISOI : application en esthétique par seringue sur visage, gants blancs.

ISOI NDS Point Shot 2000 Ampoule 38ml

ISOI
47.90 €

ISOI NDS Point Shot 2000 Ampoule 38ml

Intensely repairs the skin barrier for firmer, smoother, and more radiant skin. Its concentrated formula targets wrinkles and spots for a glowing complexion day after day. Ideal for sensitive skin, this anti-aging ampoule provides deep hydration without a sticky finish 🌙.
ISOI

ISOI Cica OL Cera Serum 50ml

56.90 €
IS0I Cica OL Cera Serum 50ml de la marque ISOI, flacon au design vert sur fond blanc, photo produit en studio.

ISOI Cica OL Cera Serum 50ml

ISOI
56.90 €

ISOI Cica OL Cera Serum 50ml

Instantly soothes sensitive skin while strengthening the skin barrier with a formula rich in Cica and ceramides. Reduces redness and tightness for a calm complexion, more even and naturally radiant. Its lightweight texture absorbs quickly, leaving the skin hydrated, supple, and ready for the rest of your skincare routine ✨.
ISOI

ISOI Ultra Waterfull Ampoule 15ml

35.90 €
ISOI Ultra Waterfull Ampoule 15ml : flacon sérum violet sur fond hexagonal blanc, mise en scène beauté produit

ISOI Ultra Waterfull Ampoule 15ml

ISOI
35.90 €

ISOI Ultra Waterfull Ampoule 15ml

Intensely hydrate for plump skin and a strengthened skin barrier from the first applications. Its lightweight texture absorbs instantly for a fresh and lasting radiance without any sticky feeling. Ideal for dehydrated skin seeking deep hydration and daily comfort 🌊.
BIO HEAL BOH

BIO HEAL BOH Vitacnergy Dark Spot Toning Serum

29.90 €
BIO HEAL BOH Vitacnergy Dark Spot Toning Serum : sérum présenté sur le visage d’une femme, flacon à la main, fond beige.BIO HEAL BOH Vitacnergy Dark Spot Toning Serum, flacon et boîte sur fond beige, gouttes dorées, contexte skincare

BIO HEAL BOH Vitacnergy Dark Spot Toning Serum

BIO HEAL BOH
29.90 €

BIO HEAL BOH Vitacnergy Dark Spot Toning Serum

Visibly reduces dark spots while brightening the complexion thanks to a high concentration of vitamin C and brightening agents. Strengthens the skin barrier with a lightweight texture that absorbs quickly without stickiness for smoother, plumper skin. Ideal for a targeted Korean skincare routine against spots, to achieve an even and lasting glow ✨.
HEIMISH

HEIMISH Marine Care Retinol For Face Serum 50ml

33.90 €
HEIMISH Marine Care Retinol For Face Serum 50ml, flacon bleu et gel jaune sur fond blanc, contexte skincare beautéDécris l'image en français en mentionnant le produit, la marque et le contexte visuel : HEIMISH Marine Care Retinol For Face Serum 50ml sur sérum crème jaune.

HEIMISH Marine Care Retinol For Face Serum 50ml

HEIMISH
33.90 €

HEIMISH Marine Care Retinol For Face Serum 50ml

Visibly smooths wrinkles while strengthening the skin barrier thanks to retinol and marine extracts. Provides a lasting radiance and a more even complexion without irritating sensitive skin. Its lightweight texture absorbs quickly for plumped, hydrated, and soothed skin every day 🌊.
ESSENHERB

ESSENHERB Deep Core Hydra Ampoule 120ml

56.90 €
ESSENHERB Deep Core Hydra Ampoule 120ml, flacon bleu avec éclaboussures d’eau sur fond clair, photo produitESSENHERB Deep Core Hydra Ampoule 120ml, flacon bleu sur fond clair avec éclaboussure d’eau, look hydratant

ESSENHERB Deep Core Hydra Ampoule 120ml

ESSENHERB
56.90 €

ESSENHERB Deep Core Hydra Ampoule 120ml

Intensely hydrates and strengthens your skin barrier with this ultra-concentrated Korean ampoule. The lightweight texture penetrates deeply to reveal a radiant and plump complexion all day long. Formulated for thirsty skin, it soothes, smooths, and leaves the skin visibly plumped ✨.
QUA-T

QUA-T Dia ultra-low molecular weight full hyaluronic acid moisture ampoule 30ml

45.90 €
QUA-T Dia ultra-low molecular weight full hyaluronic acid moisture ampoule 30ml QUA-T, sérum hydratant sur peau, femme en gros planQUA-T Dia ultra-low molecular weight full hyaluronic acid moisture ampoule 30ml de QUA-T, sérums sur fond beige

QUA-T Dia ultra-low molecular weight full hyaluronic acid moisture ampoule 30ml

QUA-T
45.90 €

QUA-T Dia ultra-low molecular weight full hyaluronic acid moisture ampoule 30ml

Intensely hydrates and plumps the skin with a formula enriched with low molecular weight hyaluronic acid. Strengthens the skin barrier for skin that is more supple, comfortable, and long-lastingly soothed. Provides a fresh and radiant glow to the complexion, perfect for a daily K-Beauty glow ✨💧.
QUA-T

QUA-T Dia Nano Emulsion Full Cica Soothing Ampoule 30ml

45.90 €
QUA-T Dia Nano Emulsion Full Cica Soothing Ampoule 30ml, visuel produit QUA-T sur peau apaisée, visage femme maquillée.QUA-T Dia Nano Emulsion Full Cica Soothing Ampoule 30ml QUA-T, flacon ambre sur fond clair, contexte beauté skincare

QUA-T Dia Nano Emulsion Full Cica Soothing Ampoule 30ml

QUA-T
45.90 €

QUA-T Dia Nano Emulsion Full Cica Soothing Ampoule 30ml

Instantly soothes sensitive skin while strengthening the skin barrier with a formula rich in ultra-concentrated Cica 🌿. Reduces redness and discomfort for a calm, smooth, and even complexion day after day. Its light nano emulsion texture penetrates deeply for intense hydration and a healthy glow without a greasy finish.
QUA-T

QUA-T Dia Peptide Jojoba Facial Serum 30ml

45.90 €
QUA-T Dia Peptide Jojoba Facial Serum 30ml par QUA-T, flacons sérum sur fond beige, contexte beauté cosmétiqueQUA-T Dia Peptide Jojoba Facial Serum 30ml de la marque QUA-T, application sur le visage, sérum aux peptides, modèle

QUA-T Dia Peptide Jojoba Facial Serum 30ml

QUA-T
45.90 €

QUA-T Dia Peptide Jojoba Facial Serum 30ml

Instantly strengthen your skin barrier with this ultra-concentrated serum featuring peptides and jojoba oil for plumper, more supple skin. Smooth fine lines, soothe irritation, and restore deep hydration for a lasting radiance with a glass skin effect. Lightweight texture that absorbs without a greasy film, perfect for a daily Korean skincare routine ✨
821 products

SERUM

821 products

Korean serums: why they make a difference, and how to choose yours

The serum is the most concentrated step of the Korean routine: a few drops of a light texture, packed with actives, to target one specific need. Hydration, glow, dark spots, firmness or soothing: there's a serum for every skin. At Ma Petite Corée, you'll find hundreds of serums and ampoules shipped from Seoul, from big houses like Sulwhasoo and Laneige to cult brands like Anua, COSRX, Torriden or Beauty of Joseon.

The Korean routine in 8 steps

1Remove makeup2Cleanse3Exfoliate4Tone5Essence6Serum7Moisturize8Protect

The serum comes in at step 6, after the toner and the essence, just before eye care and your moisturizer. In the morning, always finish with sunscreen, especially if your serum contains vitamin C or retinol.

Why Korean serums make a difference

Korean brands design their serums to be layered: fluid textures that sink in fast and never leave a greasy film. Many formulas are built around one key active, often with its concentration printed on the bottle, like niacinamide or vitamin C. They blend traditional Korean ingredients with the most talked-about lab actives, like PDRN.

Which serum for your skin type?

Dry skin loves hyaluronic acid and squalane; oily skin prefers niacinamide and gel textures; combination skin can switch depending on the zone. For sensitive skin, go for centella and panthenol; for mature skin, retinol, peptides and PDRN.

Budget pick or luxury treat

To start without breaking the bank, serums from Beauty of Joseon, COSRX or Anua are perfect. Want to treat yourself? Our Premium K-Beauty serums bring together big houses like Sulwhasoo, and K-Pharmacy gathers the dermo-cosmetic serums.

Frequently asked questions

What is a Korean serum?
A light-textured treatment, highly concentrated in actives, that targets one specific need. A few drops are enough, after your toner and before your cream.
What's the difference between essence, serum and ampoule?
The essence is the most fluid and preps your skin. The serum is more concentrated in actives. The ampoule is even more concentrated, often used as an intensive course.
How many serums can I layer?
Two at most, from the thinnest to the thickest.
Serum in the morning or at night?
Hydrating serums and vitamin C work really well in the morning. Retinol is for night use only.
Can I use retinol and vitamin C?
Yes, but not at the same time: vitamin C in the morning with sunscreen, retinol at night.
Are the products authentic?
Yes. Our products are bought in Korea and shipped by our team in Seoul.

Our serum brands

From the great houses to Seoul’s hidden gems.

REJURANSULWHASOOTORRIDENMEDICUBEANUACOSRXIOPEAESTURALANEIGEBEAUTY OF JOSEON
MEDIHEALVT COSMETICSSKIN1004INNISFREEPURITOBANOBAGIISOIBIO HEAL BOHMARY&MAYDR.G
See all our brands →