Korean serums

Korean routine · step 6 of 8
1Makeup removers2Cleansers3Exfoliators4Toners5Essences6Serums7Creams8Sunscreens
REJURAN Turn Over Ampoule Dual Effector 30mlTurn Over Ampoule Dual ... · 53.90 €TORRIDEN Dive In Low Molecular Hyaluronic Acid Serum 50mlDive In Low Molecular H... · 24.90 €SULWHASOO First Care Activating Serum VI 60mlFirst Care Activating S... · 39.90 €
Top of the month

The serums everyone is snapping up

The 3 best-selling serums this month at Ma Petite Corée.

See the top →
MEDICUBE PDRN Bubble Cream Serum 95mlPDRN Bubble Cream Serum... · 24.90 €MIXSOON PDRN Collagen Serum 30mlPDRN Collagen Serum 30ml · 31.90 €VT COSMETICS PDRN Hyaluronic Acid Mint Micro Bubble Serum 70mlPDRN Hyaluronic Acid Mi... · 21.90 €
Star ingredient

PDRN: bouncy skin, the Korean way

Seoul's trending ingredient, in our best ampoules.

See PDRN serums →
ANUA Peach 70 + Niacin Serum 30mlPeach 70 + Niacin Serum... · 23.90 €COSRX The Peptide 6 Skin Booster Serum 150mlThe Peptide 6 Skin Boos... · 22.90 €SOME BY MI Galactomyces Pure Vitamin C Glow Serum 30mlGalactomyces Pure Vitam... · 21.90 €
Budget pick

Cult serums under €25

Our best-selling budget serums, picked every week.

See budget picks →

Which serum is right for you?

Tap your need: we explain it in 2 lines.

Hydration

Hyaluronic acid, squalane, beta-glucan: they hold water in your skin. Perfect if your skin feels tight, even if it's oily.

Tip: Morning and night, on skin that's still slightly damp after your toner.
See all serums ↓
TORRIDEN24.90 € TORRIDEN Dive In Low Molecular Hyaluronic Acid Serum 50ml Dive In Low Molecular Hyaluronic Acid Serum 50ml
S.NATURE26.20 € S.NATURE Aqua Squalane Serum 50ml Aqua Squalane Serum 50ml
VT COSMETICS21.90 € VT COSMETICS PDRN Hyaluronic Acid Mint Micro Bubble Serum 70ml PDRN Hyaluronic Acid Mint Micro Bubble Serum 70ml
INNISFREE26.90 €23.90 € INNISFREE Green Tea Seed Hyaluronic Serum Green Tea Seed Hyaluronic Serum

Best seller of the month

Updated every day based on sales.

Best seller right nowREJURAN Turn Over Ampoule Dual Effector 30ml
REJURAN

REJURAN Turn Over Ampoule Dual Effector 30ml

REJURAN Turn Over Ampoule Dual Effector: the korean PDRN ampouleThis korean PDRN ampoule from REJURAN comes in a gold and white 30 mL pump bottle. The...

✓ Shipped from Seoul, 100% authentic

53.90 €
View product

New in ✦

The latest arrivals, 2 per brand max.

See all →
New
SOORYEHAN52.90 € SOORYEHAN Ginseng First Essence Ginseng First Essence
New
SOORYEHAN38.90 € SOORYEHAN Golden Camellia Jojoba Face Oil Golden Camellia Jojoba Face Oil
New
JUNG SAEM MOOL27.90 € JUNG SAEM MOOL BeginS Pink Guava Glutathione Blemish Serum BeginS Pink Guava Glutathione Blemish Serum
New
JUNG SAEM MOOL31.90 € JUNG SAEM MOOL BeginS Grape Cica Cell Pore Perfecting Serum BeginS Grape Cica Cell Pore Perfecting Serum
New
CHARDE40.90 € CHARDE Snow Ampoule Snow Ampoule
New
CHARDE40.90 € CHARDE PDRN Volume Shot Ampoule PDRN Volume Shot Ampoule
New
EIOM38.90 € EIOM Zero Sugar Smoothie Pack Serum Zero Sugar Smoothie Pack Serum
New
EIOM34.90 € EIOM Pantheome Shake Bubble Serum Pantheome Shake Bubble Serum
See all

Top of the month ✦

The 16 most-bought serums over the last 30 days · updated every Monday

See all →
N°1
REJURAN53.90 € REJURAN Turn Over Ampoule Dual Effector 30ml Turn Over Ampoule Dual Effector 30ml
N°2
TORRIDEN24.90 € TORRIDEN Dive In Low Molecular Hyaluronic Acid Serum 50ml Dive In Low Molecular Hyaluronic Acid Serum 50ml
N°3
SULWHASOO39.90 € SULWHASOO First Care Activating Serum VI 60ml First Care Activating Serum VI 60ml
N°4
ANUA23.90 € ANUA Peach 70 + Niacin Serum 30ml Peach 70 + Niacin Serum 30ml
N°5
ANUA30.90 €26.90 € ANUA Niacinamide 10% +TXA 4% Dark Spot Correcting Serum 30ml Niacinamide 10% +TXA 4% Dark Spot Correcting Serum 30ml
N°6
COSRX22.90 € COSRX The Peptide 6 Skin Booster Serum 150ml The Peptide 6 Skin Booster Serum 150ml
N°7
SULWHASOO119.90 € SULWHASOO Concentrated Ginseng Rejuvenating Ampoule 20g Concentrated Ginseng Rejuvenating Ampoule 20g
N°8
MEDICUBE24.90 € MEDICUBE PDRN Bubble Cream Serum 95ml PDRN Bubble Cream Serum 95ml
N°9
MEDICUBE26.90 € MEDICUBE PDRN Collagen Glow Jelly Serum 30ml PDRN Collagen Glow Jelly Serum 30ml
N°10
IOPE69.90 € IOPE Retinol Super Bounce Serum Retinol Super Bounce Serum
N°11
SULWHASOO333.00 € SULWHASOO The Ultimate S Serum 50ml The Ultimate S Serum 50ml
N°12
COSRX27.90 € COSRX The Vitamin C 23 Serum 20ml The Vitamin C 23 Serum 20ml
N°13
S.NATURE26.20 € S.NATURE Aqua Squalane Serum 50ml Aqua Squalane Serum 50ml
N°14
MEDIHEAL28.90 € MEDIHEAL Vitamin C Brightening Serum 40ml Vitamin C Brightening Serum 40ml
N°15
IOPE85.90 € IOPE XMD Stem3 Clinic Recovery Serum 50ml XMD Stem3 Clinic Recovery Serum 50ml
N°16
SOME BY MI27.90 €21.90 € SOME BY MI Galactomyces Pure Vitamin C Glow Serum 30ml Galactomyces Pure Vitamin C Glow Serum 30ml
See the full top

The serum blog

Our articles to help you choose your serum.

All articles →
REJURAN: the Korean PDRN skincare brand, explained simplySerumsREJURAN: the Korean PDRN skincare brand, explained simplyRead the article →Sulwhasoo: the Korean luxury ginseng brandSerumsSulwhasoo: the Korean luxury ginseng brandRead the article →TORRIDEN Korean brand: the guide to the Dive-In range and its skincareSerumsTORRIDEN Korean brand: the guide to the Dive-In range and its skincareRead the article →MEDICUBE Age R Booster: The Secret to Perfect Korean SkinSerumsMEDICUBE Age R Booster: The Secret to Perfect Korean SkinRead the article →ANUA: the Korean heartleaf brand for sensitive skinSerumsANUA: the Korean heartleaf brand for sensitive skinRead the article →COSRX: the Korean brand with simple, effective formulasSerumsCOSRX: the Korean brand with simple, effective formulasRead the article →

All our Korean serums

Every serum in the shop is right below.
821 products
LUVUM

LUVUM Clear Vita C Ribbon Skin Ampoule 10ml x3

47.90 €
LUVUM Clear Vita C Ribbonn Skin Ampoule 10ml x3, coffret de soins avec ampoules, citrons et ambiance vitaminée en studioLUVUM Clear Vita C Ribbonn Skin Ampoule 10ml x3, marques LUVUM, flacons sur tranches de citron jaune, fond lumineux.

LUVUM Clear Vita C Ribbon Skin Ampoule 10ml x3

LUVUM
47.90 €

LUVUM Clear Vita C Ribbon Skin Ampoule 10ml x3

Instantly brightens the complexion with a formula rich in stabilized vitamin C that awakens radiance. Strengthens the skin barrier while reducing dark spots and unevenness for smoother, more even skin. The lightweight ampoule texture absorbs quickly without stickiness, perfect for a daily K-Beauty routine 🌟.
LUVUM

LUVUM Calming Repair Cica Gel Serum Refill 80ml

22.90 €
LUVUM Calming Repair Cica Gel Serum Refill 80ml, recharges en poche, produit de la marque Luvum, visuel fond clair.Main tenant LUVUM Calming Repair Cica Gel Serum Refill 80ml, pochette recharge, fond vert clair, soins réparateurs apaisants

LUVUM Calming Repair Cica Gel Serum Refill 80ml

LUVUM
22.90 €

LUVUM Calming Repair Cica Gel Serum Refill 80ml

Instantly soothes sensitive skin with a formula enriched with Cica that strengthens the skin barrier. Repairs, deeply hydrates, and leaves a calm and radiant complexion every day. Eco-friendly refill format ideal for extending your K-Beauty routine while reducing waste 🌱.
LUVUM

LUVUM Calming Repair Cica Gel Serum 80ml

27.90 €
LUVUM Calming Repair Cica Gel Serum 80ml, flacon crème cica apaisant sur fond clair, ambiance beauté.LUVUM Calming Repair Cica Gel Serum 80ml de LUVUM, flacon sur fond clair avec feuille de cica verte, ambiance apaisante

LUVUM Calming Repair Cica Gel Serum 80ml

LUVUM
27.90 €

LUVUM Calming Repair Cica Gel Serum 80ml

Instantly soothes sensitive skin while strengthening the skin barrier for long-lasting comfort. The formula enriched with Cica and repairing actives targets redness, irritation, and weakened areas for a visibly more even complexion. Its ultra-light gel texture absorbs quickly, leaving the skin hydrated, supple, and radiant without a sticky finish 🌿.
LUVUM

LUVUM Pore Reset Tightening Ampoule 30ml

26.90 €
LUVUM Pore Reset Tightening Ampoule 30ml : flacon violet sur cubes blancs, produit de soins visage, fond bleuLUVUM Pore Reset Tightening Ampoule 30ml, flacon sur serviette, marque Luvum, produit soin visage en contexte spa

LUVUM Pore Reset Tightening Ampoule 30ml

LUVUM
26.90 €

LUVUM Pore Reset Tightening Ampoule 30ml

Visibly tightens the pores while strengthening your skin barrier for smoother, clearer skin. Its lightweight texture absorbs instantly and controls excess sebum without drying, ideal for combination to oily skin. Achieve a radiant and even complexion with a Korean glass skin effect over time ✨.
LUVUM

LUVUM Glacial Marine Algae-PDRN Serum 30ml

38.90 €
Décris l'image en français : LUVUM Glacial Marine Aigae-PDRN Serum 30ml en flacon bleu, décor glace et eau, sur fond clair.LUVUM Glacial Marine Aigae-PDRN Serum 30ml de la marque LUVUM, flacon bleu sur fond clair, texture gelée.

LUVUM Glacial Marine Algae-PDRN Serum 30ml

LUVUM
38.90 €

LUVUM Glacial Marine Algae-PDRN Serum 30ml

Intensively repairs the skin barrier with a glacial marine complex rich in PDRN for visibly plumper skin. Smooths skin texture and boosts radiance while soothing redness and tightness. Its lightweight Korean serum texture absorbs instantly for deep hydration without a greasy finish ❄️
LUVUM

LUVUM After Glow Yuja Vita C Capsule Serum 30ml

37.90 €
LUVUM After Glow Yuja Vita C Capsule Serum 30ml de Luvum, flacon jaune sur fond crème, visuel produitLUVUM After Glow Yuja Vita C Capsule Serum 30ml : flacon sur fond vert, jeune femme souriante tenant un citron, marque LUVUM

LUVUM After Glow Yuja Vita C Capsule Serum 30ml

LUVUM
37.90 €

LUVUM After Glow Yuja Vita C Capsule Serum 30ml

Instantly brightens the complexion with a boost of concentrated vitamin C for more radiant and even skin. Strengthens the skin barrier with yuja-rich capsules that target dark spots and dullness. Its lightweight serum texture absorbs quickly for a long-lasting glow effect without a sticky finish, perfect for a radiant K-Beauty routine ✨.
LUVUM

LUVUM Slow Aging Super Food Oil Serum 30ml

32.90 €
LUVUM Slow Aging Super Food Oil Serum 30ml de Luvum : flacons goutte à goutte sur fond rose clair, photo produit.LUVUM Slow Aging Super Food Oil Serum 30ml sur fond rose, flacon en gros plan, sérum visage anti-âge

LUVUM Slow Aging Super Food Oil Serum 30ml

LUVUM
32.90 €

LUVUM Slow Aging Super Food Oil Serum 30ml

Reveal a lasting glow with this rich superfood serum-oil that strengthens the skin barrier. The nourishing texture absorbs quickly to smooth fine lines and promote a more plump, even complexion. Ideal for a slow aging routine inspired by K-Beauty, it leaves skin supple, radiant, and perfectly prepared for daily care. 🌙
LUVUM

LUVUM Bamboo Hyaluronic Acid Moisture Serum 30ml

22.90 €
Décris l'image en français en mentionnant le produit, la marque et le contexte visuel : LUVUM Bamboo Hyaluronic Acid Moisture Serum 30mlDécris l'image en français : LUVUM Bamboo Hyaluronic Acid Moisture Serum 30ml, flacon bleu sur fond lumineux, gouttes et seringue.

LUVUM Bamboo Hyaluronic Acid Moisture Serum 30ml

LUVUM
22.90 €

LUVUM Bamboo Hyaluronic Acid Moisture Serum 30ml

Intensely hydrate and strengthen your skin barrier with the combination of bamboo and hyaluronic acid. Enjoy plump, radiant, and soothed skin, perfect for a glowy K-Beauty look. 🌿 Its lightweight texture absorbs instantly, with no sticky finish, ideal for a daily hydration routine.
LUVUM

LUVUM Calming Repair Cica Oil Serum 30ml

32.90 €
LUVUM Calming Repair Cica Oil Serum 30ml, flacon vert et pipette sur fond clair, contexte beauté et soins du visageLUVUM Calming Repair Cica Oil Serum 30ml, flacon vert clair sur fond blanc, marque Luvum, visuel beauté apaisant

LUVUM Calming Repair Cica Oil Serum 30ml

LUVUM
32.90 €

LUVUM Calming Repair Cica Oil Serum 30ml

Intensely soothes sensitive skin with an ultra-calming Cica complex that strengthens the skin barrier. The lightweight oil-serum texture boosts radiance while nourishing without a greasy finish, ideal for fragile skin. Formulated in a clean Korean skincare style, it helps reduce redness and irritation for a visibly smoother complexion 🌿.
LUVUM

LUVUM Bamboo Hyaluronic Acid Moisture Serum Set 50ml+50ml

66.90 €
Décris l'image en français : LUVUM Bamboo Hyaluronic Acid Moisture Serum Set 50ml+50ml, mains appliquent le sérum sur fond clair.Décris l'image en français en mentionnant le produit, la marque et le contexte visuel : LUVUM Bamboo Hyaluronic Acid Moisture Serum Set 50ml+50ml

LUVUM Bamboo Hyaluronic Acid Moisture Serum Set 50ml+50ml

LUVUM
66.90 €

LUVUM Bamboo Hyaluronic Acid Moisture Serum Set 50ml+50ml

Intensely hydrates the skin while strengthening the skin barrier thanks to the combination of bamboo and hyaluronic acid. Achieve a plump, smooth, and radiant complexion, perfect for a complete Korean skincare routine. 🌿 Lightweight formula that absorbs quickly, ideal for soothing dehydrated skin and restoring a long-lasting glow. 💧
LUVUM

LUVUM Bamboo Hyaluronic Acid Moisture Serum Set 50ml/30ml

55.90 €
LUVUM Bamboo Hyaluronic Acid Moisture Serum Set 50ml/30ml : sérum hydratant en flacon, sur fond bleu clair.Décris l'image en français en mentionnant le produit, la marque et le contexte visuel. LUVUM Bamboo Hyaluronic Acid Moisture Serum Set 50ml/30ml

LUVUM Bamboo Hyaluronic Acid Moisture Serum Set 50ml/30ml

LUVUM
55.90 €

LUVUM Bamboo Hyaluronic Acid Moisture Serum Set 50ml/30ml

Intensely hydrates and strengthens your skin barrier with a formula rich in hyaluronic acid and bamboo extracts. Enjoy a plumped, firm, and radiant complexion, even on the most dehydrated skin. Ideal for a complete K-Beauty routine, it provides a natural glow while soothing sensitivities 🌿💧.
LUVUM

LUVUM Green Citrus Vitamin C Serum Plus 30ml

29.90 €
Décris l'image en français : LUVUM Green Citrus Vitamin C Serum Plus 30ml, flacon vert sur fond vert, goutte de sérumDécris l'image en français : LUVUM Green Citrus Vitamin C Serum Plus 30ml de Luvum sur fond clair, avec citron vert.

LUVUM Green Citrus Vitamin C Serum Plus 30ml

LUVUM
29.90 €

LUVUM Green Citrus Vitamin C Serum Plus 30ml

Instantly brightens the complexion with a high concentration of stabilized vitamin C for visibly more radiant skin. Strengthens the skin barrier while soothing with green citrus extracts for smoother, more even skin. Lightweight texture that absorbs quickly, ideal for a daily Korean skincare routine and long-lasting glow ✨.
DE:MAF

DE:MAF Green Cica Pore Ampoule 20ml

23.90 €
DE:MAF Green Cica Pore Ampoule 20ml, sérum Demaf vert sur fond clair, photo produit en lumière douce.DE:MAF Green Cica Pore Ampoule 20ml, sérum vert cica de la marque DE:MAF sur fond clair, flacon verre

DE:MAF Green Cica Pore Ampoule 20ml

DE:MAF
23.90 €

DE:MAF Green Cica Pore Ampoule 20ml

Visibly reduces the appearance of pores while strengthening your sensitive skin barrier. Its formula with centella asiatica and green plant extracts soothes redness and rebalances sebum. Your skin gains radiance day after day, becoming smoother, softer, and perfectly ready for your K-Beauty routine 🌿.
DE:MAF

DE:MAF EGF Peptide Ampoule 55ml

93.90 €
DE:MAF EGF Peptide Ampoule 55ml de De:maf : flacon ambré et seringue sur fond clair, contexte soins visage.DE:MAF EGF Peptide Ampoule 55ml De:maf, flacon rouge sur fond clair, gouttes et bulles, esthétique soin visage.

DE:MAF EGF Peptide Ampoule 55ml

DE:MAF
93.90 €

DE:MAF EGF Peptide Ampoule 55ml

Intensely repairs the skin barrier with peptides and EGF for smoother, plumper skin. Delivers a visible radiance while reducing signs of aging and fatigue. Lightweight texture that absorbs instantly to boost your skincare routine without a sticky finish 🌙
DE:MAF

DE:MAF Green Cica Pore Ampoule 50ml

44.90 €
DE:MAF Green Cica Pore Ampoule 50ml, flacon De:maf sur fond clair avec éclaboussures, focus peau apaiséeDE:MAF Green Cica Pore Ampoule 50ml, flacon sur fond blanc, marque De:maf, éclat et ombre, mise en scène produit

DE:MAF Green Cica Pore Ampoule 50ml

DE:MAF
44.90 €

DE:MAF Green Cica Pore Ampoule 50ml

Visibly refines the appearance of pores while strengthening the skin barrier thanks to the soothing power of Centella asiatica. The lightweight texture absorbs instantly to provide deep hydration and a radiant complexion without a greasy feel. 🌿 Ideal for sensitive and blemish-prone skin, it soothes redness and leaves the skin smooth, fresh, and luminous every day.
DE:MAF

DE:MAF Panthenol 30% Wonder Drops 55ml

48.90 €
DE:MAF Panthenol 30% Wonder Drops 55ml, flacon mauve et pipette sur fond clair, produit Dé:maf.DE:MAF Panthenol 30% Wonder Drops 55ml de De:maf, flacon violet sur boîte, fond lilas, gouttes panthénol

DE:MAF Panthenol 30% Wonder Drops 55ml

DE:MAF
48.90 €

DE:MAF Panthenol 30% Wonder Drops 55ml

Instantly strengthens the skin barrier to soothe sensitive and uncomfortable skin. The high concentration of 30% panthenol deeply hydrates and helps reduce redness and tightness for a calm complexion. Its light drops texture absorbs quickly, leaving the skin supple, radiant, and ready for the rest of your skincare routine ✨.
DE:MAF

DE:MAF Here-Oh My First Serum 155ml

35.90 €
DE:MAF Here-Oh My First Serum 155ml de De:maf, flacon sérum sur fond beige, avec fleurs, pierres et feuilles.DE:MAF Here-Oh My First Serum 155ml, De maf, sérum en flacon blanc sous sur coussin, fond clair.

DE:MAF Here-Oh My First Serum 155ml

DE:MAF
35.90 €

DE:MAF Here-Oh My First Serum 155ml

Instantly hydrates and strengthens your skin barrier for soft, plump skin. The lightweight texture of this K-Beauty serum absorbs quickly to deliver a fresh, even glow ✨. Ideal as the first step in your Korean skincare routine to soothe, smooth, and prepare the skin for the next treatments.
PURCELL

PURCELL High-Dose Vitamin B+C Complex 30mL

37.90 €
PURCELL High-Dose Vitamin B+C Complex 30mL, flacon gouttes PURCELL sur fond lumineux, flacons vitamines en contexte cosmétique.PURCELL High-Dose Vitamin B+C Complex 30mL de la marque PURCELL, flacon sur fond blanc avec pipette et capsules.

PURCELL High-Dose Vitamin B+C Complex 30mL

PURCELL
37.90 €

PURCELL High-Dose Vitamin B+C Complex 30mL

Strengthen your skin barrier while instantly boosting complexion radiance with this concentrated shot of vitamins B and C. The lightweight texture absorbs quickly without any sticky feeling for smoother, more even, and luminous skin every day. Ideal for a minimalist yet highly effective Korean skincare routine, even for sensitive skin 🌙.
PURCELL

PURCELL PixelBiome™ Glow Barrier Serum 50mL

33.90 €
PURCELL PixelBiome™ Glow Barrier Serum 50mL de PURCELL, flacon sur fond blanc avec halo lumineux, sérum visagePURCELL PixelBiome™ Glow Barrier Serum 50mL, sérum PURCELL sur fond blanc, gouttes et barrière lumineuse visuelle

PURCELL PixelBiome™ Glow Barrier Serum 50mL

PURCELL
33.90 €

PURCELL PixelBiome™ Glow Barrier Serum 50mL

Strengthen your skin barrier while revealing a bright, even radiance. The PixelBiome™ technology helps soothe irritation and smooth skin texture for a more uniform complexion. Ideal for a daily K-Beauty routine that leaves skin plump, comfortable, and visibly healthier 🌸.
PURCELL

PURCELL PixelBiome™ Vita Toning Solution 120mL

27.90 €
Main appliquant PURCELL PixelBiome™ Vita Toning Solution 120mL PURCELL, sur peau, flacon à pompe sur fond clairPURCELL PixelBiome™ Vita Toning Solution 120mL de PURCELL en flacon vert sur fond clair, produit cosmétique.

PURCELL PixelBiome™ Vita Toning Solution 120mL

PURCELL
27.90 €

PURCELL PixelBiome™ Vita Toning Solution 120mL

Instantly brighten the complexion with a tonic solution rich in vitamin C and fermented actives that strengthen the skin barrier. The PixelBiome™ technology helps balance the skin’s microbiome for an even and lasting glow. Its lightweight texture is perfect for K-Beauty layering, leaving skin smoother, plumper, and radiant every day ✨.
821 products

SERUM

821 products

Korean serums: why they make a difference, and how to choose yours

The serum is the most concentrated step of the Korean routine: a few drops of a light texture, packed with actives, to target one specific need. Hydration, glow, dark spots, firmness or soothing: there's a serum for every skin. At Ma Petite Corée, you'll find hundreds of serums and ampoules shipped from Seoul, from big houses like Sulwhasoo and Laneige to cult brands like Anua, COSRX, Torriden or Beauty of Joseon.

The Korean routine in 8 steps

1Remove makeup2Cleanse3Exfoliate4Tone5Essence6Serum7Moisturize8Protect

The serum comes in at step 6, after the toner and the essence, just before eye care and your moisturizer. In the morning, always finish with sunscreen, especially if your serum contains vitamin C or retinol.

Why Korean serums make a difference

Korean brands design their serums to be layered: fluid textures that sink in fast and never leave a greasy film. Many formulas are built around one key active, often with its concentration printed on the bottle, like niacinamide or vitamin C. They blend traditional Korean ingredients with the most talked-about lab actives, like PDRN.

Which serum for your skin type?

Dry skin loves hyaluronic acid and squalane; oily skin prefers niacinamide and gel textures; combination skin can switch depending on the zone. For sensitive skin, go for centella and panthenol; for mature skin, retinol, peptides and PDRN.

Budget pick or luxury treat

To start without breaking the bank, serums from Beauty of Joseon, COSRX or Anua are perfect. Want to treat yourself? Our Premium K-Beauty serums bring together big houses like Sulwhasoo, and K-Pharmacy gathers the dermo-cosmetic serums.

Frequently asked questions

What is a Korean serum?
A light-textured treatment, highly concentrated in actives, that targets one specific need. A few drops are enough, after your toner and before your cream.
What's the difference between essence, serum and ampoule?
The essence is the most fluid and preps your skin. The serum is more concentrated in actives. The ampoule is even more concentrated, often used as an intensive course.
How many serums can I layer?
Two at most, from the thinnest to the thickest.
Serum in the morning or at night?
Hydrating serums and vitamin C work really well in the morning. Retinol is for night use only.
Can I use retinol and vitamin C?
Yes, but not at the same time: vitamin C in the morning with sunscreen, retinol at night.
Are the products authentic?
Yes. Our products are bought in Korea and shipped by our team in Seoul.

Our serum brands

From the great houses to Seoul’s hidden gems.

REJURANSULWHASOOTORRIDENMEDICUBEANUACOSRXIOPEAESTURALANEIGEBEAUTY OF JOSEON
MEDIHEALVT COSMETICSSKIN1004INNISFREEPURITOBANOBAGIISOIBIO HEAL BOHMARY&MAYDR.G
See all our brands →