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K-beauty for men

Korean skincare, made for men

Clean formulas, light textures, a routine that takes two minutes.

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2 minAll a real routine takes, morning and night. New to this?Start with an all-in-one: a single bottle.
INNISFREE Forest for Men ALL IN ONE Essence 100ml
K-beauty for men

The Korean routine, men's edition

In Korea, skincare is part of men's daily life: a few quick steps and light textures that don't feel sticky. Here are our favourite brands to get you started.

Featured brand
LANEIGE HOMME

Laneige’s men’s line is all about fresh hydration (Active Water, Blue Energy) — light textures, zero greasy feel. Our best-selling brand with men.

All LANEIGE products →
LANEIGE Homme Active Water Moisturizer 125ml Homme Active Water Moisturizer 125ml 22.90 € View product LANEIGE Homme Active Water Foam Cleanser 150ml Homme Active Water Foam Cleanser 150ml 17.90 € View product LANEIGE Homme Active Water Skin Toner 180ml Homme Active Water Skin Toner 180ml 28.90 €22.90 € View product
More brands
INNISFREE INNISFREEForest for Men: the all-in-one that replaces toner, serum and cream.View brand B.READY B.READYThe 100% men's Korean brand: skincare, sun care and complexion.View brand TORRIDEN TORRIDENHyaluronic acid for men, in an ultra-light gel.View brand

Your routine in 6 steps

No need for 10 steps. Pick the step you're missing and we'll show you the right products.

Our men's brands
LANEIGEB.READYINNISFREETORRIDENSULWHASOODASHULAZY SOCIETYMIP
Cleansing & shaving 1 Cleansing & shavingCleansing foams, shaving gels View products Toner & aftershave 2 Toner & aftershaveCalms razor burn View products All-in-one hydration 3 All-in-one hydrationOne product instead of three View products Sun protection 4 Sun protectionInvisible finish, no white cast View products Natural complexion 5 Natural complexionSubtle BB creams and cushions View products Styling 6 StylingWaxes and pomades, strong hold View products Sérums & Ampoules 7 Sérums & AmpoulesActifs ciblés anti-âge et apaisants View products Coffrets & Sets 8 Coffrets & SetsRoutines complètes en un kit View products Soin lèvres 9 Soin lèvresBaumes hydratants discrets View products
View the whole Men collection
Our advice

What do you need ?

Cleanse gently, mattify, hydrate lightly.

LAZY SOCIETY Trouble Solution Foam Cleanser 120ml LAZY SOCIETY Trouble Solution Foam Cleanser 120ml 13.90 € B.READY Blue Sebum Powder 7g B.READY Blue Sebum Powder 7g 15.90 € TORRIDEN Dive In Low Molecular Hyaluronic Acid For Men Gel Lotion 200ml TORRIDEN Dive In Low Molecular Hyaluronic Acid For Men Gel Lotion 200ml 24.90 € LANEIGE Homme Active Water Skin Toner 180ml LANEIGE Homme Active Water Skin Toner 180ml 28.90 €22.90 €

Cica gel before, soothing care after. No more tight skin.

LAZY SOCIETY Cica Shaving Gel 2.3 250ml LAZY SOCIETY Cica Shaving Gel 2.3 250ml 15.90 € LAZY SOCIETY Cica Aftershave Toner Spray 120ml LAZY SOCIETY Cica Aftershave Toner Spray 120ml 15.90 € LACVERT Homme Recharge Cica After Shave 185ml LACVERT Homme Recharge Cica After Shave 185ml 16.90 € LANEIGE Homme Active Water Moisturizer 125ml LANEIGE Homme Active Water Moisturizer 125ml 22.90 €

An all-in-one essence, and a discreet cushion to even things out.

INNISFREE Forest for Men ALL IN ONE Essence 100ml INNISFREE Forest for Men ALL IN ONE Essence 100ml 45.90 €29.90 € B.READY Blue Cushion 4th Generation 15g (SPF 34PA++++) B.READY Blue Cushion 4th Generation 15g (SPF 34PA++++) 34.90 € SULWHASOO Men Basic Set (Serum & Emulsion) SULWHASOO Men Basic Set (Serum & Emulsion) 89.90 € ANNA HOLTZ For Men Anti-Wrinkle Eye Cream 30ml ANNA HOLTZ For Men Anti-Wrinkle Eye Cream 30ml 17.90 €

A down perm at home and a matte wax that holds all day.

BLACK MONSTER Downperm Pro Kit 120ml BLACK MONSTER Downperm Pro Kit 120ml 17.90 € DASHU Original Super Mat Wax 100ml DASHU Original Super Mat Wax 100ml 21.90 € DOORS California Beach Orange Strong Wax 80g DOORS California Beach Orange Strong Wax 80g 25.90 € MUKAN Scalp Care Shampoo Brush MUKAN Scalp Care Shampoo Brush 29.90 €
Shipped from SeoulStraight from our office in Korea.
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51 of 510 products
DASHU

DASHU Daily Skin All-in-One Body Wash 500ml

37.90 €
DASHU Daily Skin All-in-One Body Wash 500 ml – détail n° 1 : flacon pompe blanc entouré de bulles de mousseDASHU Daily Skin All-in-One Body Wash 500 ml – détail n° 2 : trois flacons pompe sur fond bleu dégradé

DASHU Daily Skin All-in-One Body Wash 500ml

DASHU
37.90 €

DASHU Daily Skin All-in-One Body Wash 500ml

DASHU Daily Skin All-in-One Body Wash is a versatile 500ml Korean cleanser for face and body. Its gentle lather cleanses softly while leaving your skin feeling fresh daily. It helps maintain your skin's natural balance, suits all skin types, and simplifies your routine.
OBGE

OBGE Max All-in-One Wash 500ml

24.90 €
OBGE Max All-in-One Wash 500ml : flacon blanc sur fond sombre, marque OBGE, gros plan, style produit.OBGE Max All-in-One Wash 500ml, flacon MAX ALL IN ONE WASH sur fond blanc avec mousse et eau

OBGE Max All-in-One Wash 500ml

OBGE
24.90 €

OBGE Max All-in-One Wash 500ml

Cleanses the body, face, and hair in one step while preserving the skin barrier. Its Korean all-in-one formula provides hydrated, soft, and comfortable skin after every shower. Perfect for a minimalist and effective skincare routine every day 🚿.
GRAFEN

GRAFEN Hinoki Shampoo 500ml

26.90 €
GRAFEN Hinoki Shampoo 500 ml – flacon ambré à pompe sur fond orange avec bois – détail n° 1GRAFEN Hinoki Shampoo 500 ml – flacon ambré à pompe et étiquette, fond blanc – détail n° 2

GRAFEN Hinoki Shampoo 500ml

GRAFEN
26.90 €

GRAFEN Hinoki Shampoo 500ml

GRAFEN Hinoki Shampoo 500 ml is a gentle Korean shampoo that cleanses the scalp and hair lengths daily. Hinoki extracts help regulate excess sebum and reduce the appearance of itchiness for visibly light, shiny hair. This refined woody fragrance lingers subtly on your hair with a practical pump bottle.
DASHU

DASHU Natural Hair Cream 150ml

29.90 €
DASHU Natural Hair Cream 150mlDASHU Natural Hair Cream 150ml

DASHU Natural Hair Cream 150ml

DASHU
29.90 €

DASHU Natural Hair Cream 150ml

DASHU Natural Hair Cream hydrates and styles hair for a natural and elegant look.
RYO

RYO Root:Gen Men's Hair Loss Care Shampoo

28.90 €
RYO Root:Gen Men's Hair Loss Care Shampoo - shampoing coréenRYO Root:Gen Men's Hair Loss Care Shampoo - shampoing coréen, vue 2

RYO Root:Gen Men's Hair Loss Care Shampoo

RYO
28.90 €

RYO Root:Gen Men's Hair Loss Care Shampoo

The men's version of the Root:Gen range, this shampoo removes excess sebum and refreshes the scalp. It strengthens the roots and helps limit hair fall caused by breakage. A simple step for men who want to keep hair that looks fuller.
GROWUS

GROWUS Recover Therapy Shampoo for Men

28.90 €
GROWUS Recover Therapy Shampoo for Men - shampooing coréen

GROWUS Recover Therapy Shampoo for Men

GROWUS
28.90 €

GROWUS Recover Therapy Shampoo for Men

Pensé pour les hommes, ce shampoing nettoie ton cuir chevelu en profondeur tout en respectant son équilibre naturel. Sa mousse douce et légère laisse une sensation de fraîcheur nette après chaque lavage. Idéal si tes cheveux manquent de densité et que tu cherches un soin quotidien simple, efficace et agréable à utiliser.
DASHU

DASHU Daily Teenager Fresh Youth Scalp Care Shampoo 1000ml

31.90 €
Décris l'image en français : DASHU Daily Teenager Fresh Youth Scalp Care Shampoo 1000ml de la marque DASHU, flacon vert et pommes vertes.DASHU Daily Teenager Fresh Youth Scalp Care Shampoo 1000ml, bouteille verte TENAGER sur fond blanc, marque DASHU, visuel produit

DASHU Daily Teenager Fresh Youth Scalp Care Shampoo 1000ml

DASHU
31.90 €

DASHU Daily Teenager Fresh Youth Scalp Care Shampoo 1000ml

Instantly soothes the scalp for a lasting sensation of freshness, ideal for young skin prone to excess sebum. Protects the scalp’s skin barrier while gently removing impurities and pollution residues. Leaves hair light, clean, and shiny, for a fresh everyday look inspired by K-Beauty teen style. 🌿
DASHU

DASHU Perfume Hand Cream Sunday Cotton 50g

12.90 €
DASHU Perfume Hand Cream Sunday Cotton 50g, tube bleu sur fond clair avec fleurs blanches, marque DASHU, produit cosmétiqueDASHU Perfume Hand Cream Sunday Cotton 50g de la marque DASHU, tube bleu sur fond clair avec fleurs blanches.

DASHU Perfume Hand Cream Sunday Cotton 50g

DASHU
12.90 €

DASHU Perfume Hand Cream Sunday Cotton 50g

Delicately perfume your hands while wrapping them in long-lasting hydration for soft, protected skin. Its light texture strengthens the skin barrier and leaves a non-sticky finish with the clean, comforting scent of fresh cotton. Perfect for everyday use, this Korean hand cream easily fits into your bag for skincare and fragrance touch-ups anytime. 🌤️
BRTC

BRTC Homme Active Max Hair & Body All-Round Wash 200ml

21.90 €
BRTC Homme Active Max Hair & Body All-Round Wash 200ml de BRTC, flacon bleu avec mousse, fond gris, homme.Décris l'image en français : BRTC Homme Active Max Hair & Body All-Round Wash 200ml, gel versé sur la main (marque BRTC).

BRTC Homme Active Max Hair & Body All-Round Wash 200ml

BRTC
21.90 €

BRTC Homme Active Max Hair & Body All-Round Wash 200ml

Effectively cleans hair and body while respecting the male skin barrier. Convenient all-in-one formula that leaves skin fresh, hydrated, and full of vitality. Perfect for a simple and quick daily routine, with an energizing scent that boosts confidence 💪.
BRTC

BRTC Power Homme Acne Solution Body Wash 500ml

22.90 €
BRTC Power Homme Acne Solution Body Wash 500ml de la marque BRTC sur fond bleu, avec mousse et flaconMain utilisant BRTC Power Homme Acne Solution Body Wash 500ml de BRTC sur peau, flacon-pompe sur fond bleu.

BRTC Power Homme Acne Solution Body Wash 500ml

BRTC
22.90 €

BRTC Power Homme Acne Solution Body Wash 500ml

Deeply purifies body imperfections while respecting the skin barrier. Reduces body acne and redness with a targeted formula that soothes without drying. Leaves skin clear, comfortable, and visibly more radiant after every shower 🚿.
FORBEAUT

FORBEAUT Hyper Deep Cleansing 3-Piece Set

73.90 €
FORBEAUT Hyper Deep Cleansing 3-Piece Set - coffret cheveux coréenFORBEAUT Hyper Deep Cleansing 3-Piece Set - coffret cheveux coréen, vue 2

FORBEAUT Hyper Deep Cleansing 3-Piece Set

FORBEAUT
73.90 €

FORBEAUT Hyper Deep Cleansing 3-Piece Set

This Hyper Deep Cleansing set includes the 480 ml anti-dandruff shampoo, the 480 ml Scalp Hair Pack and the Scalp Scaler in four 15 g doses. A complete routine to purify an oily scalp, remove styling residue and repair the lengths. The right choice for a full reset.
FORBEAUT

FORBEAUT Dropset & Hair Spray Set

50.90 €
FORBEAUT Dropset & Hair Spray Set - coffret cheveux coréenFORBEAUT Dropset & Hair Spray Set - coffret cheveux coréen, vue 2

FORBEAUT Dropset & Hair Spray Set

FORBEAUT
50.90 €

FORBEAUT Dropset & Hair Spray Set

This set pairs the Dropset, a flexible accessory that keeps the sides and nape flat while drying, with a hairspray from the brand to set the result. It helps achieve the Korean "down perm" effect, with sides that lie down instead of sticking up. Ideal for short men's cuts.
FORBEAUT

FORBEAUT Dropset & Shadow Brush Set

60.90 €
FORBEAUT Dropset & Shadow Brush Set - coffret cheveux coréenFORBEAUT Dropset & Shadow Brush Set - coffret cheveux coréen, vue 2

FORBEAUT Dropset & Shadow Brush Set

FORBEAUT
60.90 €

FORBEAUT Dropset & Shadow Brush Set

This set brings together two complementary tools: the Dropset, which keeps the sides and nape flat while drying, and Shadow Brush, which adds volume and movement on top. The contrast between neat sides and an airy top is the signature of Korean men's short cuts.
FORBEAUT

FORBEAUT Hard Holding Hair Spray & Grooming Tonic Set

43.90 €
FORBEAUT Hard Holding Hair Spray & Grooming Tonic Set - coffret cheveux coréenFORBEAUT Hard Holding Hair Spray & Grooming Tonic Set - coffret cheveux coréen, vue 2

FORBEAUT Hard Holding Hair Spray & Grooming Tonic Set

FORBEAUT
43.90 €

FORBEAUT Hard Holding Hair Spray & Grooming Tonic Set

This duo brings together Grooming Tonic, a styling lotion to apply before blow-drying for volume, and Hard Holding Hair Spray, a water-based setting spray with extreme hold. Together, they cover the complete routine, from shaping to setting. A practical set for men who style their hair every morning.
FORBEAUT

FORBEAUT Dandruff Brush

33.90 €
FORBEAUT Dandruff Brush - brosse coréenne

FORBEAUT Dandruff Brush

FORBEAUT
33.90 €

FORBEAUT Dandruff Brush

Dandruff Brush is a manual scalp brush designed to loosen dandruff and flakes while you shampoo. Its soft nubs massage without irritating and help the product lather better. A simple step for a cleaner scalp, for men and women.
FORBEAUT

FORBEAUT Shadow Brush & Grooming Tonic Set

53.90 €
FORBEAUT Shadow Brush & Grooming Tonic Set - coffret cheveux coréenFORBEAUT Shadow Brush & Grooming Tonic Set - coffret cheveux coréen, vue 2

FORBEAUT Shadow Brush & Grooming Tonic Set

FORBEAUT
53.90 €

FORBEAUT Shadow Brush & Grooming Tonic Set

This set pairs Shadow Brush, a styling brush for short cuts, with Grooming Tonic, a water-based prep lotion. The tonic gives hold while drying, and the brush shapes volume and waves. The ideal duo to master your own blow-dry, especially for men who are just starting out.
FORBEAUT

FORBEAUT Shadow Brush

28.90 €
FORBEAUT Shadow Brush - brosse coréenne

FORBEAUT Shadow Brush

FORBEAUT
28.90 €

FORBEAUT Shadow Brush

Shadow Brush is a styling brush designed for short and medium-length cuts: it helps add volume, shape waves and maintain a perm while blow-drying. Its comfortable grip makes blow-drying easier, even for beginners. A key tool of Korean men's styling.
FORBEAUT

FORBEAUT Scalp Ampoule MTS 3-Piece Set

137.90 €
FORBEAUT Scalp Ampoule MTS 3-Piece Set - coffret cheveux coréen

FORBEAUT Scalp Ampoule MTS 3-Piece Set

FORBEAUT
137.90 €

FORBEAUT Scalp Ampoule MTS 3-Piece Set

This set brings together the brand's three Scalp Ampoule MTS: 300 Blue Boost, 500 Red Boost and 1000 Black Boost, 10 ml each. It lets you gradually increase microspicule intensity so the scalp can adjust. A complete course to strengthen the roots, for men and women.
FORBEAUT

FORBEAUT Hyper Deep Cleansing Shampoo

31.90 €
FORBEAUT Hyper Deep Cleansing Shampoo - shampoing coréen

FORBEAUT Hyper Deep Cleansing Shampoo

FORBEAUT
31.90 €

FORBEAUT Hyper Deep Cleansing Shampoo

Hyper Deep Cleansing Shampoo deeply cleanses a scalp loaded with sebum, dandruff and wax or hairspray residue. It leaves a fresh feeling and light roots. In a 480 ml bottle, it is especially suited to men who style their hair every day.
FORBEAUT

FORBEAUT Scalp Ampoule MTS 1000 Black Boost

77.90 €
FORBEAUT Scalp Ampoule MTS 1000 Black Boost - ampoule cuir chevelu coréenne

FORBEAUT Scalp Ampoule MTS 1000 Black Boost

FORBEAUT
77.90 €

FORBEAUT Scalp Ampoule MTS 1000 Black Boost

Scalp Ampoule MTS 1000 Black Boost is the most intense version of the range, with the highest concentration of microspicules. Combined with caffeine, biotin and niacinamide, it strengthens the roots and helps limit hair fall caused by breakage. Reserved for scalps already used to the Blue or Red versions.
51 of 510 products

MEN

51 of 510 products

Korean men's skincare: K-beauty for men

In Korea, skincare has long been part of men's daily lives. Brands have developed ranges designed for them: textures that absorb quickly, all-in-one formats to save time, soothing post-shave care and natural-looking BB creams.

At Ma Petite Corée you'll find the men's lines of the big Korean houses, LANEIGE, INNISFREE, SULWHASOO and TORRIDEN, as well as 100% men's brands like B.READY. For hair, DASHU waxes and pomades complete the selection. To go further, discover all our Korean skincare.

Frequently asked questions

Which Korean routine for a man just starting out?

Three steps are enough to start: a cleanser morning and evening, an all-in-one that hydrates in one step, and a sunscreen in the morning. You can add a toner or a mask later.

What is an all-in-one?

A single product that does the job of toner, serum and cream. It's Korean men's favourite format: quick and light. Among our best sellers: INNISFREE Forest for Men All-in-One Essence and LANEIGE Homme Blue Energy.

Why do Korean men use BB cream?

To even out the complexion discreetly: hide redness or a small blemish without looking made up. Many men's formulas, like the B.READY cushion, also include sun protection.

What should I use after shaving?

A soothing toner or lotion, often with centella (cica), calms irritation. Have a look at the LACVERT Homme and LAZY SOCIETY aftershaves in our men's toners.

Are the products authentic?

Yes. Ma Petite Corée has been based in Seoul since 2017: we buy the products in Korea and ship them straight from our Seoul office.