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K-beauty for men
Korean skincare, made for men
Clean formulas, light textures, a routine that takes two minutes.
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K-beauty for men
The Korean routine, men's edition
In Korea, skincare is part of men's daily life: a few quick steps and light textures that don't feel sticky. Here are our favourite brands to get you started.
Featured brand
All LANEIGE products →
LANEIGE HOMME
Laneige's men's line is all about fresh hydration (Active Water, Blue Energy): light textures, zero greasiness. It's our best-selling brand with men.
Your routine in 6 steps
No need for 10 steps. Pick the step you're missing and we'll show you the right products.
1
Cleansing & shavingCleansing foams, shaving gels
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2
Toner & aftershaveCalms razor burn
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3
All-in-one hydrationOne product instead of three
Current selection
4
Sun protectionInvisible finish, no white cast
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5
Natural complexionSubtle BB creams and cushions
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6
StylingWaxes and pomades, strong hold
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7
Sérums & AmpoulesActifs ciblés anti-âge et apaisants
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8
Coffrets & SetsRoutines complètes en un kit
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9
Soin lèvresBaumes hydratants discrets
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Our advice
What do you need ?
Cleanse gently, mattify, hydrate lightly.
Cica gel before, soothing care after. No more tight skin.
An all-in-one essence, and a discreet cushion to even things out.
A down perm at home and a matte wax that holds all day.
Shipped from SeoulStraight from our office in Korea.
SurprisesOur team slips some into every order.
K-pointsYou earn them with every purchase.
SupportA team that actually answers.
INNISFREE
29.90 €
INNISFREE Forest for Men ALL IN ONE Essence 100ml
INNISFREE Forest for Men ALL IN ONE Essence hydrates and soothes your skin in a single step. This lightweight, non-greasy formula absorbs quickly morning and evening, enriched with niacinamide and forest extracts. Perfect for all skin types, especially combination skin.
BRTC
32.90 €
BRTC Power Homme All In One Solution 200ml
BRTC Power Homme All In One Solution is a Korean 3-in-1 hydrating men's face care product. It replaces toner, lotion and essence in a single step, morning and evening. Its vegan formula with niacinamide, sodium hyaluronate and panthenol absorbs quickly without leaving a greasy film, making it ideal for combination to oily skin.
TORRIDEN
24.90 €
TORRIDEN Dive In Low Molecular Hyaluronic Acid For Men Gel Lotion 200ml
TORRIDEN Dive In Low Molecular Hyaluronic Acid For Men Gel Lotion is a lightweight hydrating lotion designed for men. This fast-absorbing formula combines low molecular hyaluronic acid with trehalose and betaine to lock in moisture without leaving greasy residue. Perfect for dry to combination skin in your morning and evening routine.
LANEIGE
31.90 €
LANEIGE Homme Blue Energy Essence In Lotion EX 125ml
LANEIGE Homme Blue Energy Essence In Lotion EX is a Korean 2-in-1 essence that hydrates and soothes your skin. Its fluid texture, enriched with niacinamide, hyaluronic acid, and panthenol, absorbs quickly for an even complexion and comfortable skin barrier. Ideal for oily or combination skin, use morning and evening before your moisturizer.
LACVERT
28.90 €
LACVERT Homme All-in-One Perfect Lotion 150ml
LACVERT Homme All-in-One Perfect Lotion is a multi-purpose men's lotion that replaces toner, emulsion, and moisturizer in one step. Its lightweight, non-greasy formula with niacinamide and hyaluronic acid hydrates skin while soothing after shaving. Perfect for combination skin seeking comfort and a fresh finish daily.
ANNA HOLTZ
26.90 €
ANNA HOLTZ For Men Double Effect Whitening Cream 100ml
ANNA HOLTZ For Men Double Effect Whitening Cream unifies skin tone appearance and provides lasting hydration for men's skin. Niacinamide and vitamin C visibly brighten, while arbutine helps reduce the look of dark spots. Hyaluronic acid and glycerin deliver lightweight moisture for dull, combination skin.
LAZY SOCIETY
26.90 €
LAZY SOCIETY All-in-One Cream Spray 120ml
LAZY SOCIETY All-in-One Cream Spray is a Korean hydrating spray that replaces toner, serum, and lotion in one step. Its dual-layer formula delivers water and locks in moisture for a fresh, lightweight feel. Enriched with niacinamide, hyaluronic acid, and centella asiatica, it simplifies your skincare routine.
IDEAL FOR MEN
26.90 €
IDEAL FOR MEN Perfect Elasticity Lotion 150mL
IDEAL FOR MEN Perfect Elasticity Lotion is a men's facial lotion that deeply hydrates your skin with hyaluronic acid. Niacinamide evens your complexion while collagen and adenosine support the appearance of firmness. The lightweight, non-sticky formula absorbs quickly and works perfectly morning and evening, especially after shaving.
MIP
23.90 €
MIP Minam Cream Clear Solution Cica Cream For Sensitive Skin 50ml
Instantly soothes redness and strengthens the skin barrier thanks to the power of cica. 🌿
Deeply hydrates sensitive skin while reducing discomfort.
Reveals a calm and radiant complexion daily, with no greasy or sticky finish.
MIP
22.90 €
MIP Minam Cream Tone-Up Whitening Cream 50ml
Instantly brightens the complexion with a smooth and natural tone-up effect for visibly more radiant skin.
Strengthens the skin barrier while deeply moisturizing for long-lasting comfort.
Ideal for achieving a radiant complexion K-Beauty style every day, without dullness or heaviness. ✨
MIP
20.90 €
MIP Moisture All-in-One Lotion Refill Pack 150ml
Intensely hydrates the skin while strengthening your skin barrier for lasting comfort.
This all-in-one lotion simplifies your routine while leaving a radiant and soothed complexion.
The eco-friendly refill format fits perfectly into your daily K-Beauty routine 🌿.
MIP
20.90 €
MIP Cicamax Sensitive All-in-One Lotion Refill Pack 150ml
Instantly soothes fragile skin while strengthening the skin barrier for lasting comfort.
Its lightweight all-in-one texture deeply hydrates and restores a healthy radiance without a sticky finish.
Perfect for a minimalist and sensitive-friendly skincare routine every day 🌿.
MIP
39.90 €
MIP Cicamax Sensitive All-in-One Lotion Set + Refill
Instantly soothes sensitive skin while strengthening the weakened skin barrier.
The lightweight texture deeply hydrates, soothes redness, and restores radiance without a greasy finish. ✨
This set with refill is ideal for a complete, economical, and ultra-gentle daily skincare routine. 🧴
MIP
33.90 €
MIP Repair & Lifting Trouble Soothing Aftershave 65g
Instantly soothes irritated skin after shaving while strengthening the skin barrier.
Its restorative formula helps reduce redness, tightness, and imperfections for a calm and clear complexion.
Lightweight texture that absorbs quickly, leaving the skin fresh, comfortable, and ready to regain its full radiance 🌿.
LAZY SOCIETY
12.90 €
LAZY SOCIETY Cica Hand Gel 50ml
Instantly soothes dry hands while repairing the skin barrier thanks to the power of centella asiatica.
Its light gel texture absorbs quickly without a sticky finish, leaving hands soft, radiant, and comfortable every day.
Perfect to slip into your bag for effective hand care anywhere, without interrupting your flow ✨.
LACVERT
30.90 €
LACVERT Homme Recharge All-in-One Lotion 150ml
Intensely hydrates and strengthens the skin barrier while simplifying your routine in one easy step.
The lightweight texture absorbs quickly for smoother, fresher skin without any sticky feeling.
Ideal for men's skin seeking an effective all-in-one care solution daily.
LACVERT
30.90 €
LACVERT Homme Recharge Cica All-in-One Essence 150ml
Instantly soothes the skin while strengthening the skin barrier thanks to the power of cica.
Ultra-practical all-in-one formula that replaces toner, essence, and treatment, ideal for a simple and effective routine.
Leaves the skin hydrated, clear, and comfortable, with a healthy glow and no sticky feeling, perfect for daily use. 💧
LACVERT
13.90 €
LACVERT Homme Recharge All-in-One Essence 150ml
Intensely hydrates the skin while strengthening the skin barrier for a clear and fresh complexion.
Convenient all-in-one formula that replaces lotion, essence, and emulsion for a simplified men's routine.
Lightweight texture that absorbs quickly, leaves a non-greasy finish, and visibly enhances radiance daily 💧.
MEDIFLOWER
16.90 €
MEDIFLOWER Sensitive Cica Relaxing Homme Emulsion 200ml
Instantly soothes sensitive male skin while strengthening the skin barrier.
The Centella asiatica formula deeply hydrates and helps reduce redness and discomfort. 🌿
Light, non-greasy texture, ideal for a simple and effective men's skincare routine daily.
SKEDA
46.90 €
SKEDA 1+1 Skin Bright All-in-One 135ml
Instantly reveals a radiant and even complexion while strengthening your skin barrier.
Its all-in-one formula hydrates, smooths, and improves skin texture daily.
Perfect for a minimalist Korean skincare routine, for effortlessly glowing skin ✨.
Korean men's skincare: K-beauty for men
In Korea, skincare has long been part of men's daily lives. Brands have developed ranges designed for them: textures that absorb quickly, all-in-one formats to save time, soothing post-shave care and natural-looking BB creams.
At Ma Petite Corée you'll find the men's lines of the big Korean houses, LANEIGE, INNISFREE, SULWHASOO and TORRIDEN, as well as 100% men's brands like B.READY. For hair, DASHU waxes and pomades complete the selection. To go further, discover all our Korean skincare.
Frequently asked questions
Which Korean routine for a man just starting out?
Three steps are enough to start: a cleanser morning and evening, an all-in-one that hydrates in one step, and a sunscreen in the morning. You can add a toner or a mask later.
What is an all-in-one?
A single product that does the job of toner, serum and cream. It's Korean men's favourite format: quick and light. Among our best sellers: INNISFREE Forest for Men All-in-One Essence and LANEIGE Homme Blue Energy.
Why do Korean men use BB cream?
To even out the complexion discreetly: hide redness or a small blemish without looking made up. Many men's formulas, like the B.READY cushion, also include sun protection.
What should I use after shaving?
A soothing toner or lotion, often with centella (cica), calms irritation. Have a look at the LACVERT Homme and LAZY SOCIETY aftershaves in our men's toners.
Are the products authentic?
Yes. Ma Petite Corée has been based in Seoul since 2017: we buy the products in Korea and ship them straight from our Seoul office.